Can I create playful & interactive stories for my big commerce store?

Asked a year ago

My marketing team wants to start using social media, and Instagram in particular, to create fun and interactive stories on the company Instagram account. I don’t know if this is a good idea, especially for a big store. One of the employees suggested that creating behind-the-scenes interactive videos would be great for business. Is this a good idea?

Jessica Hughes

Saturday, October 22, 2022

Creating playful and interactive stories for your big commerce store is an excellent idea. Using interactive videos lets your customers feel involved with your processes rather than your company being a distant service provider they can't connect with. Creating interactive videos will improve customer interest and retention, boost sales and increase brand loyalty.

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