Are shorter shoppable videos more effective?

Asked a year ago

Upon doing some research, I saw that the majority of shoppable videos on e-commerce sites and social media presences are quite short. Does that mean that shorter shoppable videos are generally more effective? If anyone has any thoughts to share that would be great.

Shoppable video Interactive features Interactive marketing

Daniël de Jager

Thursday, February 23, 2023

Shorter videos are better for customer engagement since you're presenting the product and getting to the point quickly without boring viewers. You still need to ensure that there's content marketing the product and convincing the viewer to buy, but a little goes a long way when it comes to shoppable videos.