Do videos positively impact SEO ranking?
Asked 2 years ago
I'm thinking about using product videos on my company's website because I’ve heard that this increases traffic from Google search results. Does anyone know if this is true?
Rob Elgar
Friday, March 10, 2023
Video content has quickly taken over the internet. Users are far more likely to purchase products or spend more time on a site when it includes video content. Although Google has not made it clear, many marketers believe that their algorithms favor content with video. Whether they do or don't, the longer users spend on your site and the more backlinks you have to a page both impact your SEO. Video content usually increases both of these. The higher Google ranks you, the more traffic you should expect.
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