What are shoppable videos with video paths?

Asked 3 months ago

Hello! New to shoppable videos and I came across the phrase: "video paths"? What exactly are these video paths?

Daniël de Jager

Daniël de Jager

Thursday, February 23, 2023

With the branching format that interactive shoppable videos use, your viewers get to choose the path they want to take. This provides a personalized video journey or path for each user that matches their needs and wants. Then you can view metrics on which video paths your customers choose.

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