What are shoppable videos with video paths?

Asked a year ago

Hello! New to shoppable videos and I came across the phrase: "video paths"? What exactly are these video paths?

Shoppable video Video paths

Daniël de Jager

Thursday, February 23, 2023

Writer and IT-enthusiast, Daniël de Jager, specializes in writing both technical and easy-to-navigate content and copy on topics including e-commerce and business management, technology, finance, and marketing.

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With the branching format that interactive shoppable videos use, your viewers get to choose the path they want to take. This provides a personalized video journey or path for each user that matches their needs and wants. Then you can view metrics on which video paths your customers choose.

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