What are some best practices for sending a video voicemail?

Asked a year ago

I'd like to send a video voicemail through a cold email to a prospect—does anyone know of some guidelines I should follow when sending a video voicemail?

Video prospecting Video voicemail

Ryan Becker

Thursday, December 01, 2022

You should make the email's title and snippet as attractive as possible so that they open the email. Include the word "video" in the email title to this end. Keep the video short, less than two minutes. Personalize the video and email for the prospect. Also, don't forget a CTA at the end.