What are some best practices for sharing customer testimonials?

Asked a year ago

Hi. I am in the process of distributing customer video testimonials and I am looking for some guidance on best practices to follow to ensure that the testimonials reach as many potential customers as possible. Does anyone have any tips?

Testimonial videos

Jean Swanson

Thursday, December 01, 2022

Your reach will depend on how you're hooking people into watching the video. The video's preview image is a powerful first impression as well as the text title that accompanies the video. Keep the videos short and engaging. Leverage the fact that people rather want to watch videos than read text testimonials by making it clear that they can watch a video.