What are the benefits of creating short-form videos?

Asked a year ago

I’ve seen how effective it is to use TikTok and Reels—they are fun to watch for sure, but are there any other benefits that come with creating short-form videos? Do these actually help increase sales?

Rob Elgar

Rob Elgar

Tuesday, March 28, 2023

There's a reason short-form videos are fun to watch. Have you noticed how you tend to watch video after video when they are short, but often cut a video off once it gets past a particular length?

Our attention spans are short, and short-form videos take full advantage of this by, keeping your audience engaged for short, yet exciting moments. This means they are more likely to complete a video, as well as watch another.

Other advantages include the versatility of where the videos can be used, the reduced cost of creating shorter videos, and higher engagement due to less information that's easier to digest.





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