What are the benefits of using branching videos?

Asked a year ago

I've heard branching videos allow users to participate actively in videos through storylines. Besides this 'active participation,' does anyone know of any other benefits that come with using this type of video?

Branching videos

Scott Garrison

Thursday, December 01, 2022

Branching works well because each user can go on a journey tailored to their specific needs. This provides more personalization and familiarity that will significantly increase the efficacy of the right CTA at the end of it. It also shows customers that their individual needs are being met.