What overlays do shoppable videos use?

Asked a year ago

I am interested in the technology behind shoppable videos and how they actually work. I am assuming they have overlays that are displayed on top of the video. What overlays do these shoppable videos use, if this is correct?

Shoppable video Overlays

Daniël de Jager

Wednesday, February 22, 2023

Shoppable videos created by Tolstoy use overlays that are built using various web technologies, meaning your viewers won't have to download any extra software to be able to click buttons, input information, and shop products right inside the interactive video. The video displays like a normal video on websites or social media.