Tolstoy Filming Tips

Filming your Tolstoy is a lot like taking any other kind of video. You want it to be engaging, high quality, and leave a lasting impression. Although unlike taking a cute video of your dog for your Insta story, a Tolstoy needs to take viewers on a journey and keep them hooked the whole time. 

We have some tips to ensure that your Tolstoy looks amazing and is as successful as possible. 

Keep in mind how it will look on mobile vs web

Your Tolstoy video is accessible on both web and mobile, however the proportions will change. On mobile the Tolstoy will cut the majority of your frame: the center third is what will be left. To make sure your viewers see what they need to, keep the majority of the action (the presenter or messaging) in the center third of the frame. 

Presenting Tolstoy buttons

Your Tolstoy is all about the options that you give your audience. They can choose a button that explains your company’s mission or go on a journey to pick the right product for their lifestyle. The possibilities are endless, but the way you present the options should follow a few rules

Ask your audience to pick their next step, but you don’t necessarily need to read the options out loud to them. Let the audience read the buttons themselves. You can ask them “What would you like to do next?” or “Choose the option that best describes you”, but reading each option out loud can take too much time. 

Pointing to the buttons, or the general area where the buttons will be, is a cute way to break the fourth wall and acknowledge the interactivity aspect of the Tolstoy. 

Let them think!

When filming, make sure you leave a few seconds of “stillness” at the end of each video. This short tail allows your audience time to read and choose what they want to watch next. 


If the 2020 pandemic taught us anything, it’s that how we appear on camera is super important! You should always wear whatever you’re comfortable and feel good in, but try and keep it camera friendly. Solid colors always appear better than stripes or bold patterns, and try to avoid black or white as this can appear too contrasting. 


Decide where you’re going to film yourself. A neutral blank wall works great, but based on your Tolstoy's main message, you might want to film with a certain background like an office, apartment, kitchen, etc. Adding personality to your location is great- just make sure you don’t have any unwanted interruptions midway through filming!  

Body language

You can either sit or stand, both work great. Just make sure to set yourself in the middle of the frame. When people interact with your conversation on mobile, they’re not going to see the sides of the frame, only what’s right in the middle of it.

Memorizing lines

If your text is hard to remember, we recommend using a teleprompter app. This way, you don’t have to memorize any lines. It saves a ton of time! We recommend Teleprompter for the iPhone, which is free and works great.

Sound quality 

Make sure the sound of your recording is good and clear. Fridges, air conditioners, and stray conversations can have a really big impact on sound quality. We recommend that you record yourself, in the final space, and then see how it sounds on a computer (checking on a phone doesn’t help as much). Does it sound good? If so, then you’re all set!

Be yourself :) 

Viewers respond best when the person in front of them seems down to earth. We recommend that you use simple, everyday language, and explain things just as you would in person.

Need more help getting started? Check out our other guides or shoot us an email!