Tolstoy blog post
by Dov Kaufmann
Nov 17, 2021
3 min read

All memorable movies and videos started with a strong script. Even when using basic equipment, by having a solid script alone, your Tolstoy will be captivating and professional.

You may be thinking - why would I want to create a script for a two minute video? - well, hear us out.

  • To allow filming to feel natural and with ease.
  • To spark your imagination and inspire you.
  • To ensure your message is conveyed exactly how you want it.

Convinced yet? So, follow these easy tips below to learn!

1. Ask yourself the right questions

Before you start writing your script, ask yourself these questions:

  • What is the goal of your video?
  • Who is your target audience?
  • What emotions are you trying to evoke?
  • What are the call-to-actions you want from the video?

From here you can set your tone of voice and structure you're going to use.

2. Create an outline

Regardless of what you're using Tolstoy for, a good outline should look something like this:

  • Introduction
  • Body
  • Clear call to action

Of course, keep the outline flexible to adjust to various videos; but setting the outline will help keep you focused when writing the actual script.

3. Keep your text simple, conversational and purposeful

Think about the journey - even though you are creating a short video, your viewers should go on a journey. 

Simple wording
- keep your language simple and easy to understand. Your video should be relatable and easy to understand for anyone regardless of their background. 

Be conversational
- Tolstoy was made to be interactive and not just speak to your customers, but to speak with your customers. Keep that in mind while writing your script; ask questions, keep topics open, and allow the viewer to feel a connection.
Speak open heartedly about your purpose
- there is nothing more captivating than a person genuinely talking about things they're passionate about. Passion and purpose are key values that speak to people. 

4. Edit out

Although it may be tempting to include as many details as possible in one video; short and concise videos tend to be more compelling. Therefore, try to keep your script short and to the point!
A good way to make sure you edited your script enough is having someone read it for you, go over it a few times and practice it. 

5. Read your script out loud

Sometimes, things sound differently out loud than they do on paper. The best way to test your script is to read it out loud!
This will also help you practice - decide which words you want to emphasize, see if your tone is cohesive, and that your text comes naturally to you.
When you film your video, you wouldn't want to recite the script word for word, but you should hit all of the major points effortlessly.

You've got yourself a killer script! Good job!
Check out our 5 tips series for more tips, tricks and inspiration! 

Do not hesitate to contact us at if you have any more questions.