Studio & E-commerce12–17 October 2026 · week to dateHistory from 21 September 2026
WEEKLY PERFORMANCE REPORT
88 unique creatives. 10 reports delivered.
Studio creates product imagery, reshoots and fit tests. E-commerce reviews homepage performance and creates drafts for Client to review and publish.
Studio / Manual production testHomepage / Creative
Actual client work · 8–9 Oct · drafts for review
THIS WEEK AT A GLANCE
01
88 unique creative versions first recorded this week: 43 product imagery / reshoots, 6 fit tests and 39 homepage / web creatives, versus 333 in the matched prior period.
02
166 files, including sizes and exports, versus 334 previously. Tracked usage was 60,097 tokens, down 37.58%. Shots and design revisions count separately.
03
The performance-led shortlist awaits its first completed reshoot. Client approval, publication and results remain unconfirmed.
Unique creatives
88333 in matched 5–10 OctFirst recorded this week: 43 product · 6 fit · 39 web. 166 files; sizes and exports grouped.
Homepage reports delivered
1010 in matched 5–10 Oct5 + 5 across two markets; requested reruns excluded.
Tracked billing tokens
60,097−37.58% vs matched prior periodAvailable billing records; both periods end Saturday at 00:47.
Client-approved assets
UnconfirmedNo verified acceptance totalGenerated or selected for review does not mean client-approved.
Live assets
UnconfirmedNo verified live totalCustomer placement has not been verified.
Refreshed 17 October · requested cutoff 00:47 · source updates may lag
02 / THE SCORECARD
Creative output & token usage
Performance over time
21 September–17 October 2026
428Unique creatives507 total files
192,785Tokens used
Recorded across the period
Unique creativesTokens used
0
80
160
240
320
020k40k60k80k
21 Sep28 Sep5 Oct12 Oct17 Oct
353Unique creatives357 total files
121,040Tokens used
Recorded across the period
Unique creativesTokens used
0
80
160
240
320
020k40k60k80k
21 Sep28 Sep5 Oct12 Oct17 Oct
6Unique creatives6 total files
1,236Tokens used
Recorded across the period
Unique creativesTokens used
0
2
4
6
8
04008001.2k1.6k
21 Sep28 Sep5 Oct12 Oct17 Oct
69Unique creatives144 total files
70,509Tokens used
Recorded across the period
Unique creativesTokens used
0
8
16
24
32
03k6k9k12k
21 Sep28 Sep5 Oct12 Oct17 Oct
428Unique creatives507 total files
192,785Tokens used
Recorded across the period
Unique creativesTokens used
0
90
180
270
360
030k60k90k120k
21–27 Sep28 Sep–4 Oct5–11 Oct12–17 OctWeek to date
353Unique creatives357 total files
121,040Tokens used
Recorded across the period
Unique creativesTokens used
0
80
160
240
320
020k40k60k80k
21–27 Sep28 Sep–4 Oct5–11 Oct12–17 OctWeek to date
6Unique creatives6 total files
1,236Tokens used
Recorded across the period
Unique creativesTokens used
0
2
4
6
8
04008001.2k1.6k
21–27 Sep28 Sep–4 Oct5–11 Oct12–17 OctWeek to date
69Unique creatives144 total files
70,509Tokens used
Recorded across the period
Unique creativesTokens used
0
10
20
30
40
07k14k21k28k
21–27 Sep28 Sep–4 Oct5–11 Oct12–17 OctWeek to date
New creative versions, counted once. Sizes and exports are grouped; different shots and revisions count separately.
This week by use case+
12–17 October 2026 · week to date · cutoff 00:47
Use case
Unique creatives
Total files
Reports
Tokens spent
Product imagery / reshoots
43
47
0
33,108
Fit-test imagery
6
6
0
1,236
Homepage / web creative
39
113
10
25,753
Total
88
166
10
60,097
03 / PRODUCT IMAGERY
Studio
Product reshoots and fit tests for client review.
THIS WEEK · 12–17 OCTOBER · REQUESTED CUTOFF 00:47
Unique creatives
4943 product-imagery / reshoot versions + 6 fit tests first recorded this week. 53 files, including 3 adaptations of earlier creatives.
UnconfirmedNo verified customer placement or go-live total.
01
Why this tee was shortlisted
Existing product image · captured 15 October
Market A · Shopify landing-page sessions · 15 Sep–12 Oct 2026
House-brand tee Product name
SKU 000000 · #1 on the reshoot shortlist
693Sessions starting on this product page
12Sessions with any cart add
1.7%Landing-session cart-add rate
Why it was flagged
Its 1.7% rate was below the shortlist’s reported usual 4–6% range for own-brand products. This flags the page for review; it does not show that images caused the gap.
Cart adds can be for any product, not necessarily this tee. The shortlist notes a markdown to Price from Price. Client should check price, stock and fit alongside the images.
Product page · link removed
02
Client needs to choose the reshoots
The content lead reviews the 20 candidates
Client selects the products and confirms references, background, views and sizes. Tolstoy generates drafts; Client reviews, approves and publishes them before performance is measured.
No completed shortlist reshoot is confirmed. The house-brand tee remains a recommendation.
Awaiting selection and reshoot
20 shortlisted products First completed case: pending
03
A separate hoodie test produced seven draft views
Client manually selected a house-brand hoodieProduct name for a separate test, outside the performance shortlist. Seven views were generated on 8 October. The original reference and drafts are below.
Original client reference · manually selected hoodieGenerated front view · draft
Views for client review
Front, back, crops, sides and detail, using the model on the agreed light background. Client still needs to review product details.
7Generated views
1,310.81Direct workflow tokens
FrontBackFront cropBack cropLeftRightDetail
04
Approval, publication and results remain unconfirmed
The wider batch still needs acceptance records
The 7–8 October batch contains 24 product sets: 21 complete and 3 partial. On 15 October, 8 were ready for Client and 16 needed correction or completion. On 16 October, the e-commerce manager said newer generations addressed their earlier concerns. Acceptance still needs recording for each set.
Confirm publication before measuring results
On 16 October, the e-commerce manager said nothing was live and planned manual publication that day. This hoodie’s live date remains unconfirmed. The content lead owns product-page review: after publication, compare the same product’s engagement, add-to-cart and conversion with its baseline. The e-commerce manager is still confirming the owner for new-product photoshoots.
Generated7 hoodie views verified
Client-approvedUnconfirmed
LiveUnconfirmed
Performance changeNot yet verified
Studio workflow token detail+
Available 12–17 October records through the requested 00:47 cutoff. Includes review, production and coordination, grouped by workflow. Client approval and publication remain unconfirmed.
Tracked workflow
Billing tokens
Product-page review and reshoots
33,108.38
Experimental fit test
1,235.69
Tracked tokens in these workflows
34,344.07
04 / HOMEPAGE CONTENT REVIEW
E-commerce
Homepage performance reviews and creative drafts for the content lead and Client.
THIS WEEK · 12–17 OCTOBER · REQUESTED CUTOFF 00:47
Unique creatives
3939 homepage / web versions first recorded this week. 113 files; sizes and exports grouped, shared working masters excluded.
Scheduled reports delivered
105 + 5 across two markets. Requested reruns excluded.
UnconfirmedNo verified customer placement or go-live total.
01
Two placements need different changes
TOLSTOY → CONTENT LEADREPORT EXCERPT
Homepage content review
15 October 2026 · Market A Performance: 14 Oct · Sales context: 8–14 Oct
REFRESH
Market A Tees tile
Existing Market A Tees tile
4.20%14 Oct CTR
6.28%Seven-day CTR
Refresh the month-old Tees creative with a character-collab tee, a Brand tee and a Brand tee.
REPLACE
Market A character-collab split
Existing Market A character-collab split
2.20%14 Oct CTR
4%Placement target
Replace the character collab with Jackets, initially led by a licensed jacket.
Why refresh Tees and replace the character collab?
Tees was above its 3% target, but daily click-through rate was below the seven-day level. Keep the category and refresh the creative.
The character collab was below its 4% target. Replace it with a new category and lead product.
“please create drafts for these recommendations”
Content lead · 15 OctoberTees tile + Jackets split
These are the delivered report’s figures, before the new creative. Images captured on 18 October were matched to the report’s placement IDs.
02
Tees: original and revised draft
Tolstoy used the three recommended products and lightened the creative after the e-commerce manager’s feedback. Desktop and mobile drafts were delivered; publication remains unconfirmed.
Original · existing Market A Tees tile4.2% CTR · 3% target14 Oct · Above targetKeep Tees; refresh the month-old creative. Daily CTR is below its 6.28% seven-day level.Revised draft · lighter refresh
03
Jackets: the e-commerce manager questioned the lead product
The proposed Jackets replacement is still a draft. Its lead product remains under review.
Original · existing Market A character-collab split2.2% CTR · 4% target14 Oct · Below targetProposed draft · initial Jackets direction
Market A campaign split · 15 October
Use a broader view of product performance
The e-commerce manager questioned the licensed jacket’s sales performance, and the recommendation moved toward Brand or Brand. On 16 October, the bot said it chose lead products mainly from yesterday’s sales, without product add-to-cart or conversion rates.
The e-commerce manager’s requested selection criteria
Use at least seven days of top sellers and the proposed product’s add-to-cart and conversion rates, with dates, market and supporting counts. The e-commerce manager also requested control of trading priorities, such as margin, through instructions or the weekly review.
The e-commerce manager sent the updated instruction during the call. A recommendation using it, a revised Jackets draft and final approval remain unverified.
EARLIER EXAMPLES · 9 OCTOBER
The content lead’s earlier requests
Both placements were below the 4% target used in the 9 October report.
Sneaker raffle → sneaker animation
Original · sneaker raffle tile2.26% CTR · 4% target8 Oct · Below targetProposed draft · sneaker animation (still)The content lead requested multiple shoes, a lighter treatment and a fixed background.
Headwear → licensed cap
Original · Headwear tile3.44% CTR · 4% target8 Oct · Below targetProposed draft · licensed capThe content lead chose the cap; desktop and mobile drafts were delivered.
04
Drafts delivered; results remain unconfirmed
Record each publication or rejection
Publishing is manual. The content lead agreed to record each upload in the Slack thread: asset, market, placement and go-live time. Record declined recommendations and reasons separately.
Compare the same placement after launch
Approval, live status and uplift remain unconfirmed. Compare results only after publication is confirmed.
DraftsDelivered
Client feedbackTees revised; Jackets open
Approved / liveUnconfirmed
Performance changeNot yet verified
E-commerce workflow token detail+
Available 12–17 October records through the requested 00:47 cutoff. Includes reporting, coordination and production; approval is unconfirmed, so cost per approved asset is unavailable.
Tracked workflow
Billing tokens
Homepage reporting and changes
20,157.65
Web creative production
5,595.66
Tracked tokens in these workflows
25,753.32
05 / NEXT STEPS
Next steps
01
Record what went live—and what was declined
Log live assets, markets, placements and upload times in Slack, with reasons for declined recommendations. Publication planned on 16 October remains unverified.
Content lead · publication log
02
Verify the revised product-selection rules
Check recommendations against seven days of top sellers, product add-to-cart and conversion rates. Verify the e-commerce manager can change priorities through instructions or weekly review.
Proposed owner: project lead · verify instruction update
03
Close the workflow and reporting gaps
Check Slack routing, PDP approvals, the paused channel-edit workflow, repeated edits, original-resolution retrieval and the reported token-consent fix. Complete Slack-chat cost attribution; the current sample is incomplete.