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We’ve watched teams try to act on it, hitting the same wall.

Promising demos.

Hours of manual rework.

And no reliable way to turn a few good creations into scalable production.

Tolstoy Forward helps your team build, launch and improve AI workflows around measurable business goals.

Photoshoot

  1. Your product, as it is.

    We start from a flat-lay or a reference shot of the real product.

  2. Ghost mannequin, from a flat-lay.

    The flat-lay becomes a 3D shot with real volume.

  3. On a model, too.

    The same product on a model: standing, seated, from the back.

  4. Every view, one set.

    Front, back, angle, folded and details. All from one flat-lay.

  5. Built for volume.

    The same workflow across your catalog. Volume and capacity are agreed for your program.

  6. Your team decides.

    Nothing reaches a PDP until your e-commerce lead approves it.

  7. Live on your PDP.

    Approved assets go live on Shopify, at the cadence agreed with your team.

    Works with Shopify, Meta Ads, TikTok, Pinterest, Instagram, Klaviyo, Gmail, Slack, ChatGPT and Claude. Custom workflows around any of them.

Same standard at every volume.

See real work from a client

Ads engine

  1. First, what to promote.

    We screen all your Shopify data, strong signals and weak ones.

  2. Your brief. Your rules.

    Your brief and brand guidelines become the rules every ad follows.

  3. Concepts and hooks.

    Ideas built from your own products and catalog, never from a template.

  4. A full creative pipeline.

    Shown here: 33 ads for one product, ready to test.

  5. Every format.

    Each ad is cut for its placement: 9:16, 4:5 and 1:1.

  6. Guardrails, then your team.

    Checked against your guidelines, then approved by your performance lead.

  7. Campaigns, if you want them.

    Running ads with us? Forward sets up your campaigns in Meta.

  8. Tested, A against B.

    Variants run against each other. Your team keeps the winners.

  9. What worked, and why.

    Every result is traced back to the scene, hook and format behind it.

  10. Every round informs the next.

    What we learn feeds the next products, brief and ads.

90 days to put AI to work. Then choose what’s next.

Start with the work worth improving. Build and launch together, measure progress and agree the next step. We tailor the pace and scope to your business at kickoff.

  1. Step 01 Kickoff

    Agree what success means.

    Your executive sponsor joins a 90-minute kickoff. We agree priorities, an ROI baseline, responsibilities and a 90-day plan.

    Your program owners

    • Executive sponsor
    • Day-to-day owner
  2. Step 02 Plan

    Connect the context.

    Bring your catalog, brand standards, systems and current process together. Identify the access, approvals and quality checks the work needs.

    People from your team we may involve

    • Studio lead
    • Merchandising
    • Performance lead
    • Creative director
  3. Step 03 Build

    Build and launch together.

    Configure the agreed workflows, test them on real work and help your team put them into use.

    People from your team we may involve

    • Photographers
    • Retouchers
    • Content team
    • Media buyers
  4. Step 04 Improve

    Improve with evidence.

    Review results against the starting baseline. Use what we learn to improve the workflow and agree the next priorities.

    People from your team we may involve

    • Studio lead
    • Retouchers
    • Designers
    • Media buyers
  5. Step 05 90-day review

    Choose what comes next.

    Review the results, document how the work runs and decide who will own it next: your team, your agency or continued support from Tolstoy.

    After 90 days, choose your next step.

    Keep operating with your team or agency, or continue Forward month to month with an agreed commitment and scope. Tolstoy-led ongoing execution is scoped separately.

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Program stages. We agree the pace and review cadence at kickoff.

Your people.
Our support. One plan.

Your named Tolstoy lead coordinates implementation with your day-to-day owner. Your executive sponsor helps set priorities and review progress. Product and engineering support joins when the agreed work needs it.

From Tolstoy

From your team

Three colleagues at a desk, one pinning product photos to a wall of prints

Your people decide.
The system delivers.

Your team sets priorities and approves what goes live. We help you build, test and improve the agreed workflows.

Talk to the team
Three colleagues in a studio, a woman in a blue shirt and round glasses at the center

Humans at
the core.

How we build

AI does the volume. Your people keep the taste, the judgment and the final say.

Our principle

Client case · anonymized

A real client.
Real reports.

One week of Tolstoy’s work with a fashion retailer’s studio and e-commerce teams.

  • 88unique creatives
  • 166files
  • 10reports delivered

Week of 12–17 October 2026, as reported.

As the report states: client approval and go-live remain unconfirmed.

Open the weekly report Open the ad review

Names, brands and places replaced, with the client’s agreement.

Contact sheet of seven generated views of one burgundy zip hoodie, worn by the same model on the same light background: front, back, two crops, left, right and a detail. The model’s face is blurred.
Seven generated views of one hoodie. Client approval: unconfirmed.

Three months to move forward. Built around your business.

  • A 90-minute executive kickoff, a named Tolstoy lead and a practical plan to build, launch and improve AI in your business.

  • Tell us your priorities. We’ll agree the workflows, support and commercial terms with you before the program begins.

Scope, eligibility and commercial terms are agreed before kickoff.

Apply for Forward

A PLAN FOR YOUR BUSINESS

Your goals shape the program.
Our team helps put it to work.

Start with a conversation.

Tell us where you want AI to make a difference. We review your goals, existing workflows and the people who will use them.

Agree the work together.

We shape a 3-month program around your priorities, with a named Tolstoy lead, practical training and goals you can measure.

We agree responsibilities, scope, schedule and commercial terms before kickoff. After the program, your team or agency can keep operating the workflows, or we can plan the next phase together.

Talk to usSee Platform pricing

A FEW PRACTICAL DETAILS

Before we move forward.

What help comes with the Platform?

Product support and guidance help your team understand and use Tolstoy. Forward is a defined program for implementation, training and improvement. If you want Tolstoy to take responsibility for ongoing operation, we agree that scope separately.

How do we join Tolstoy Forward?

Talk to us about your goals, your team and where work gets stuck. We shape a 3-month program together and agree the scope, responsibilities and commercial terms before kickoff.

Can Forward work with our current plan?

We can review your existing plan and workflows with you. Together we identify the right opportunity, the Platform capacity it needs and the support that will help your team put it into practice.

What happens after three months?

Together we review the results and decide the next step. Your team or agency can keep operating the Platform, or we can agree the next phase of Forward together. If you want Tolstoy to take on ongoing execution, we scope that separately. Ongoing support is agreed at that review.

What does our team need to commit?

Your executive sponsor must attend the 90-minute kickoff and support the agreed priorities. You also appoint a customer owner who can provide access, accurate business context and timely approvals. We agree ROI goals, a starting baseline and a 90-day plan together.

What work can we do together?

Studio, Ads and Ecommerce are starting points: content operations, campaigns, shopping experiences and customer follow-up. We can also scope a custom opportunity across other parts of your business. We agree responsibilities, systems, capacity and approvals before work begins. Specialist work and external costs are scoped explicitly.

Can you work on site?

Yes. We can visit and sit with your team to see how the work happens, identify useful AI opportunities and build alongside your people. We agree the objectives, schedule, location and associated arrangements as part of your program.

How do we measure results?

We agree ROI goals and a baseline at kickoff, then review progress at the agreed cadence. Measures can include time saved, operating costs, creative quality, campaign performance or shopper experience. We separate observed results from attributable impact and include relevant costs. Goals guide the work; revenue and ROI are not guaranteed.

Can we keep working with our agency?

Yes. An agency can continue to own its agreed strategy and delivery. We define how your team, the agency and Forward work together, with clear responsibilities and approvals. Agency services are contracted and paid separately.

Can you help us find or train an agency?

Yes. We can review the needs of an agency you already work with, or look for an accredited partner with relevant expertise. We confirm fit, availability and support scope before work begins. You agree service fees directly with the agency.

TOLSTOY FORWARD

Let's build your
next way of working.

Tell us where production gets stuck. We’ll shape a practical plan around your team, your tools and your goals.

Apply for Forward

Scope, eligibility and commercial terms are agreed before kickoff.