Why Are Videos Effective for Sales Prospecting?
Sales prospecting is getting harder with today's consumption culture that prefers short, content-rich media like videos. Grabbing attention requires more than just some convincing text or pretty images. Between 2000 and 2013, attention spans dropped by 50% to 8 seconds according to a 2015 Microsoft study. What's more, website dwell time dropped by 49 seconds between 2017 and 2019. The statistics are telling: customers prefer quality over quantity, and video is the best tool to face this challenge. » Just getting started with video prospecting? Learn how to avoid beginner's video prospecting mistakes. Video Is Versatile One difficulty with content delivery is making it friendly to all types of devices and internet connections out there. Videos can be consumed on any device with an internet connection, at a lower resolution if needed, giving you an easy way to connect with prospective customers on all kinds of platforms. Video Is Consumable While text and images are visual and audio stimulates hearing, video engages both visual and audio senses in one compact medium. A video can explain a complicated subject in a few minutes while reading an entire article communicating the same idea will take much longer and bore prospects quicker. Short, punchy, and information-rich videos are appealing and easy to consume. Video Is Shareable Videos can be uploaded and shared on many different platforms and through a variety of mediums. They can be emailed, shared on social media, embedded on a website, and transferred over networks, helping you reach all kinds of different prospects. Because they exist as one file, it's easy to make recommendations and increase brand awareness using videos. Shorter attention spans, multiple communication mediums, and a need for rich content are making videos much more effective for sales prospecting. Don't get left behind—partner with Tolstoy to get started.
Asked 3 months ago
How Interactive Video Marketing Enhances Customer Engagement
With the big steps technology has taken in recent years, your customers' needs have grown as well. These needs are a response to changing behaviors as people adapt to their new technological environment. Companies now need to turn to new marketing strategies using innovative methods like interactive videos to engage customers and prevent competitors from taking their market share. Keep reading to learn exactly why interactive video marketing can enhance customer engagement. » Want more than just interactive videos? Discover the best interactive marketing strategies. Convenient Interaction Interactive videos enhance customer engagement by putting everything right at their fingertips. Gone are the days when a visitor needs to navigate all around a website to find what they were looking for. With interactive videos, your customers have access to all the information they want in one frame—and it doesn't matter whether they're at home or on the go because interactive videos are mobile-friendly. Personalized Communication When a customer watches the video, they are steered to the content they want by prompts on the screen. This means that they can get their questions answered without showing them anything unwanted. Not only does this personalize the customer's experience, but it also provides a rich source of information for the company to gather so that they can continue delivering targeted content. » Interactive videos make great chatbots: Learn how to create one in a few simple steps. Memorable Experience Videos engage both visual and audio senses, targeting a wider range of memory functions than a wall of text does. This makes interactive videos much more memorable and easier to digest, leaving customers satisfied and more likely to engage further. Your brand can build awareness much quicker through such personalized, rich engagement. Conclusion If you're wondering where you can start with interactive video technology, look no further than Tolstoy. We at Tolstoy are experts at helping you create videos that inform and engage. » Ready to get started? Learn how to create an interactive video for free.
Asked 3 months ago
Add a Chatbot to your Wix Website in 6 Simple Steps
There's no arguing that immediate and personalized communication between your brand and customers is essential to an outstanding customer experience. One way in which this can be achieved is by adding a chatbot to your Wix site. A chatbot is a software that simulates basic human conversation by means of text or voice. Chatbots can be used to deal with the simple parts of a conversation that don't require a person. By using a chatbot, you can reduce overhead costs, provide better customer service through immediate responses, and save time by understanding the core of your client's issue. Luckily, a chatbot can be set up on your Wix website with a few simple steps. » Interested in interactive marketing? Discover the best interactive marketing strategies. 1. Log in to Wix Dashboard Before adding a new app, you'll need to log in to your Wix account and navigate to the page you wish to add a chatbot to. 2. Navigate to App Section On your Wix dashboard, locate the left-hand panel and select the "Add apps" section. This will be the fifth button on the list. 3. Search for Chatbot Apps In the "Search Apps" box type in "Chatbots" or the name of a chatbot provider you have already decided to use. 4. Select Your Chosen Chatbot Partner At the current time, there are only 5 available chatbots to choose from for your Wix website. Select the chatbot provider of your choice, either by reviews, features, or prior recommendations. 5. Add the Chatbot to Your Website Once you've decided on a chatbot provider to use, select it, and then select "Add to site". A premium plan is required to make use of some chatbots. 6. Setup and Configure Chatbot Once you have added your chatbot to your Wix site you will be prompted to create an account and guided through the setup process. This process will be slightly different, depending on the provider you have chosen. 7. Save/ Publish Your Changes Once you're done with the setup, remember to save/publish your changes. Tolstoy's Interactive Chatbot Using a chatbot can give you an edge over your competition, thanks to timely responses and an improved customer experience. Making use of interactive video-orientated chatbots will provide an even deeper personalized experience as the viewer connects with your brand.
Asked 3 months ago
Create an Interactive Video for Free? Here's How
Just using a normal video is not enough in today's world of instant gratification. Videos that are meant to be attention-catching need to be short and punchy, but they aren't good at delivering enough information and giving customers a personalized experience. This is where interactive videos come in. Interactive videos are the perfect interactive marketing tool because they engage with and guide visitors where they want to go with a friendly face. But the services that create interactive videos are often expensive. What if you just want to test it out first? Most options provide a short free trial at best. Tolstoy, however, offers a completely free package with no time limits, and here are all the great features you get access to. Create Free Interactive Videos With Tolstoy Tolstoy's free package lets you jump right into creating interactive videos (no credit card needed). Up to 50 video creators can create 10 videos with up to 5 parts of 5 minutes each. That's plenty for any marketing campaign's needs. The free package also doesn't sacrifice features, giving you in-video call to actions, in-video audio/video/text response, conditional logic, closed captions, auto-transcribe, and video chapter navigation. What's more, Tolstoy provides you with a data-driven analytics dashboard to keep track of video performance. Customer interactions in these face-to-face conversations are measured, helping you tailor your entire marketing campaign. » Find a package that works for you: Compare features and pricing Conclusion Now you can jump right into interactive videos and boost your company's marketing in no time. Ready to get started and communicate like a champ?
Asked 4 months ago
The Benefits of Video Chatbots for Your Business
Text chatbots are all the rage for websites looking to offer instant service and human connection to their customers. However, text chatbots are falling short because they are just that—text. Thankfully, there's a better option. Video chatbots are virtual guides that help your customers find what they need by following a real human's video prompts. The customer feels a stronger connection with the company because they are seeing a real person speak to them and guide them through a personalized experience. Benefits of Video Chatbots Add a Face to a Name Just having a company name and logo isn't enough to build a brand identity. Online multimedia is needed to enrich the customers' interaction with the company. Video chatbots add a face to the name, showing customers they are dealing with real people who are there to help. Jack of All Trades Video chatbots can do more than just chat: they can give demonstrations, explain products and services, and guide users to a specific part of the website. That's why video chatbots are great multitaskers, giving customer's one place where they can find everything they need. Give the People What They Want Customer service is often limited by the human factor. Limited staff, restrictive time zones, and communication infrastructure costs often get in the way. Now that people are choosing online interactions over phone calls or emails, video chatbots can instantly connect companies to customers using real humans. Conclusion What's not to love about video chatbots? Inject some life into your website, drive better engagement, bring in more sales, and lift the load off of your support staff with this new technology. » Create your own video chatbot: Explore your options on Tolstoy's website
Asked 4 months ago
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