Dynamic PDP stories
Product specific videos that boost conversion.
The 90's are calling. They want your website back
Join 5,000+ modern brands increasing conversions with shoppable and interactive videos
Showcase your brand’s unique personality
Introduce visitors to your unique brand identity in the most authentic way possible: By being yourself. Use Tolstoy to tell your founding story, share your vision, or talk about what makes you special.
Drive sales directly from your videos
Stand out from the crowd and drive direct revenue to your store by showcasing video reviews, UGC, and product videos with a shoppable video feed. Let your customers add products to their cart directly from your videos.
Eye catching product videos
Curate product pages with video add-ons to demonstrate how to get the most from your product or service, and how yours stands out from the competition.
Shopify teams can also turn product detail pages into shoppable PDP video experiences.
Next-gen video reviews, creator content, and UGC
Display customer unboxing videos, video reviews and creators content directly on your landing page to showcase your product.
Video is no longer “nice to have”
There’s a reason why short-form video constitutes 82% of online content
20x
Increase in ROI
307%
Conversion increase
4x
Increase in time on site
Great for onsite & offsite
PDPs
Media gallery
Surface dynamic content and get visibility to the assets' performance.
Related products carousel
Drive product discovery by featuring videos of similar products.
Homepage
Homepage spotlight
Build brand connection and drive product discovery.
Hero videos
Hero videos that load fast, look great, and drive action instantly.
'For you' feed
Like TikTok, but for your brand—personalized to drive engagement, scrolls, and clicks.
PLPs
Collection-grid tiles
Highlight new products and promos with branded videos automatically distributed across your collection pages.
Product video tiles
Highlight new products and promos with branded videos automatically distributed across your collection pages.
Landing pages
Social landing page
Bridge the gap from scroll to shop with video-based landing page built for social traffic.
Video page
Showcase all your video content in one place—on your site, where it converts.
Email & SMS
Abandonment flows
Win back shoppers with personalized product videos in cart and browse abandonment emails.
Trending videos
Put top-performing videos to work across every campaign.
Mobile Apps
App video stories
Mobile-optimized videos on PDPs that drive in-app engagement and conversion.
App 'For you' feed
Seamless integration through your app provider or our plug-and-play SDK
Frequently asked questions
What is video commerce?
Video commerce combines video content with shopping functionality. Instead of static product images, customers browse and buy through video feeds, shoppable stories, and interactive experiences. They can watch product demos, UGC, and reviews, then add items to cart without leaving the video.
How do shoppable videos increase conversions?
Shoppable videos reduce friction between discovery and purchase. Customers see products in action, build confidence through social proof, and buy in the same experience.
What drives conversion:
- In-video add-to-cart removes extra steps from the buying journey
- UGC and video reviews build trust through authentic content
- Product demos answer questions before customers ask
- Video format matches how customers consume content on TikTok and Instagram
- Longer time on site increases exposure to your catalog
Brands using Tolstoy see up to 307% conversion increases and 20x ROI improvements.
Learn more about Culture Kings' 50% interaction rate.
What types of videos work best for eCommerce?
Any video that shows your products in real-world use works well for eCommerce.
Top-performing content types:
- UGC and unboxing videos show authentic customer experiences
- Video reviews build trust through social proof
- Creator and influencer content drives discovery and brand affinity
- Product demos explain features and answer common questions
- Founder and brand story videos create emotional connection
- How-to and styling videos help customers visualize products in their life
Learn how to create product videos buyers want to watch.
Do I need to create new video content?
No. Tolstoy lets you import existing content directly from TikTok, Instagram, and your internal libraries. Most brands already have UGC, creator content, and product videos ready to use. You can add a shoppable video feed to your site in minutes using content you already have.
Where can I add shoppable videos on my eCommerce site?
Tolstoy publishes selected video to supported storefront and channel placements.
Supported placements include homepages, product pages, collection pages, landing pages, email and SMS workflows, and compatible mobile apps. Mobile and headless implementations require the platform-specific block or embed setup.
Learn more about shoppable video solutions.
How do founder story videos help my brand?
Founder videos put a face to your business and share the story behind your products. Customers buy from brands they trust, and nothing builds trust faster than seeing the real person behind the company. This differentiates you from competitors and gives customers a reason to choose you beyond price.
Learn more about interactive video capabilities.
Does Tolstoy work with Shopify?
Yes. Tolstoy integrates natively with Shopify through one-click installation and drag-and-drop theme blocks. No coding required. Your product catalog syncs automatically, and you can publish shoppable videos across your entire store in minutes. Works with all Shopify themes and Shopify Plus.
Does Tolstoy work with other eCommerce platforms?
Tolstoy connects directly with Shopify and supports verified connections for content, lifecycle, support, analytics, and catalog workflows. Compatible storefronts such as Wix, WooCommerce, Magento, WordPress, BigCommerce, and VTEX use a platform-specific embed or implementation. Setup is not the same for every platform.
Compare the current commerce platform connections.
Will adding videos slow down my site?
No. Tolstoy uses lazy loading, deferred video delivery, and a sub-50KB JavaScript payload to ensure zero impact on Core Web Vitals. Videos only load when customers scroll to them, not on initial page load.
What results can I expect from video commerce?
Brands using Tolstoy see significant improvements in engagement and revenue.
Typical results:
- Up to 20x increase in ROI from video-driven sales
- Up to 307% conversion increase on pages with shoppable video
- Up to 4x increase in time on site from engaged viewers
- Reduced returns from better-informed purchase decisions
- Higher AOV through improved product discovery
Start for free
Add shoppable videos to your website and Shop app today