Boost conversions with AI commerce tools

Choose a product to start with or bundle it all together

Free

Plus

Pro

Max

Enterprise

AI Commerce Free

Best for brands just getting started - try Tolstoy risk-free.

Free

Limited access to all three products

Community support

336 AI Tokens to generate Generate up to 6 AI videos or 50 AI images

Included

Be featured on Walmart homepage and Shop app

Generate up to 6 AI videos or 50 AI images per month

Plug-and-play AI Personal Shopper

Add shoppable videos to your mobile app


32% Off

AI Commerce Plus

Best for SMBs brands exploring AI Commerce Tools.

$39/month

12 AI videos

5,000 video impressions

100 virtual try-ons

Plus includes:

Publish shoppable videos on your site

Ready-made e-commerce templates

Watermark-free video & image downloads

Collect Subscribers & upsell tools

Full analytics

AI Commerce Max

Enterprise teams requiring automation, scale, VIP support.

44% Off

$499/month

300 AI videos

50,000 video impressions

2,000 virtual try-ons

Everything in Pro, plus:

Enterprise-grade solution with premium support

Remove the Tolstoy branding

Multi-store support

Dedicated onboarding

AI Commerce Enterprise

Retailers needing unlimited usage and custom integrations.

Custom

Unlimited AI video generation

Unlimited video impressions

Unlimited try-ons

Everything in Max, plus:

Beta features

Dedicated Customer Success Manager

Dedicated support team

AI Studio Free

Best for brands just getting started - try Tolstoy risk-free.

Free

Limited access to all products

Community support

336 AI Tokens to generate Generate up to 6 AI videos or 50 AI images

Included:

Be featured on Walmart homepage and Shop app

Generate up to 6 AI videos or 50 AI images per month

Basic editing tools

AI Studio Plus

Best for brands that want to experiment with AI quickly

$19/month

12 AI videos / 120 AI images

Extra videos $2.0/video


672 AI tokens / mo

Plus includes:

AI video & image generation (720p)

Ready-made e-commerce templates

Chat-based generation agent

Watermark-free video & image downloads

AI Studio Max

Best for brands seeking automate content at scale.

$299/month

300 AI videos / 3,000 AI images

Extra videos $1.3/video


16,800 AI tokens / mo

Everything in Pro, plus:

Custom AI fashion models

AI Studio Enterprise

Ideal for retailers needing limitless generation & white-glove support.

Custom

Custom pricing

AI Token

Everything in Max, plus:

Beta features

Dedicated onboarding

Tolstoy creative-team support

AI Player Free

Best for brands just getting started - try Tolstoy risk-free.

Free

Limited access to all three products

Community support

Included:

Be featured on Walmart homepage and Shop app

Generate up to 6 AI videos or 50 AI images per month

Plug-and-play AI Personal Shopper

Add shoppable videos to your mobile app

AI Player Plus

Best for brands with under 15K monthly visitors

$19/month

5,000 included
impressions / mo

Extra impressions $10 / 1,000

Plus includes:

Publish shoppable videos on your site

Unlimited widgets and designs

Shoppable images

Auto-publish at scale

Shoppable videos in email & SMS

Custom branding

AI Player Max

Best for brands with 50K–100K monthly visitors & multiple stores

$299/month

50 000 included
impressions / mo

Extra impressions 
$5 / 1,000


Everything in Pro, plus:

Multi-store support

White-label (remove Tolstoy branding)

AI Player Enterprise

Best for brands with 100 K+ monthly visitors & custom needs

Custom

Unlimited impressions

Custom pricing

Everything in Max, plus:

AI Curated UGC

Personalised onboarding

VIP support

AI Shopper Free

‎Best for brands just getting started - try Tolstoy risk-free

Free

Limited access to all three products

Community support

Included:

Be featured on Walmart homepage and Shop app

Generate up to 6 AI videos or 50 AI images per month

Add shoppable videos to your mobile app

AI Shopper Plus

Best for small-catalog brands seeking AI-guided shopping

$19/month

‎Includes 350 messages / mo

100 included try-ons / mo *

Extra try-ons $0.20 / try-on

Plus includes:

Virtual Try-On

Collect Subscribers

Upsell tools

Full Analytics

AI Shopper Max

Best for brands with young audiences eager for virtual try-on

$299/month

‎Includes 7,150 messages / mo

2,000 included try-ons / mo *

Extra try-ons $0.15 / try-on

Everything in Pro, plus:

Dynamic Customer Segments

Support multiple languages

Remove the Tolstoy branding

AI Shopper Enterprise

Best for retailers that need custom integrations & white-glove support

Custom

Unlimited try-ons

Custom pricing

Everything in Max, plus:

Dedicated CSM

Compare suite plans

Features

Free

Plus

Pro

Max

Enterprise

AI Player

Shoppable videos

Video feeds, Stories, 
Carousels, tiles, embed & more

Dynamic media Gallery

‘For You’ Personalized 
& interactive video feed

‘Add-to-cart’ & ‘share’
directly from video feed

Videos display options (by New/randomized)

N/A

Multiple design templates

Image carousels with AI music in video feeds

Shoppable images in widgets & video feeds

Show creator/social handle

Shoppable videos on website

Unique impressions (included):

N/A

5,000

20,000

50,000

Unlimited

Additional unique impressions:

N/A

$10/1,000 views

$7/1,000 views

$5/1,000 views

Unlimited

Multiple website domains

Videos on Shop App

Feature videos on Shop home feed

Feature videos on your Shop app listing - homepage and PDPs

Videos on Walmart

Be considered for Walmart’s homepage video carousel

Shoppable videos on Mobile app

TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Fuego, Vajro, Shopney, Appbrew

TikTok-like video feed and videos on PDPs on Native mobile apps

Shoppable videos in email flows

Product Videos in automated flows (Klaviyo)

Trending Videos in ‘batch & blast’ emails

Manual embed in emails

Video content management

Auto-import from TikTok/Instagram/Drive/etc.

Automatically publish on PDPs at scale

Publish on unlimited website pages

Publish and host unlimited videos

Import file size:

400MB

400MB

400MB

1GB

1GB

AI-tagging suggestions

Video search

Social listening (UGC search)

AI Social Curation for Instagram UGC

Find new content on Instagram and secure rights

Find new content on TikTok and secure rights (coming soon)

AI Studio

AI Studio Tokens (included)

336 (one time tokens)

672

4,500

16,800

Custom

Additional tokens

N/A

$3.55 / 100 tokens

$2.65 / 100 tokens

$2.25 / 100 tokens

Custom

Generation tools

Image-to-video generation

image-to-image

Limited

Text-to-image generation

Text-to-video generation

AI video editor

Access to multiple AI engines

Remove Tolstoy branding

Video Quality

720p

720p

1080p

1080p

1080p

Use cases and templates

Ads and social content workflows

Limited

Advanced Fashion use cases (try-on)

Bulk video generation

AI Shopper

Agent Skills

Virtual Try-on

Text-based chat guidance

Upsell capabilities

Advanced Size recommendation

Messages

350 messages / mo

2,150 messages / mo

7,150 messages / mo

Unlimited

Try-ons

100 / mo

600 / mo

2000 / mo

Unlimited

Additional Try-ons

$0.20 / try-on

$0.18 / try-on

$0.15 / try-on

Unlimited

On Site Entry Points

See it on you

AI Search/Ask me anything

PDP Top questions

Knowledge base & setting

Automatically pull all product data from catalog

Import help center articles

Upload additional information

Agent custom setting

Remove Tolstoy Branding

Commerce Platform

Custom branding

Customize video feed
(behavior & design)

Customize carousel tiles / widgets / stories

Customize shoppable CTA buttons

Edit thumbnail (any frame / upload)

CSS Customization by CSM

Remove Tolstoy branding

Advanced analytics & notifications

Conversions dashboard

Views and engagement dashboard

Onsite performance dashboard

Video performance analytics

Step-by-step viewer journeys

Sales-channel dashboards (Shop app, mobile apps, Emails)

Support

Team members

Live chat support

VIP support

Personalized onboarding

Dedicated CSM

Video recording

Upload, record or import from social

Screen & camera bubble

Recording length:

5 min

15 min

15 minutes

-

-

Video interactions

Interactive videos

Video quizzes

In-video audio/video/text response

Closed captions

Auto transcribe

Video chapters navigation

Sharing

Share by link

Share on social

Embed in email/SMS

Widget rules & triggers

Custom widget rules & triggers

Integrations

E-commerce platforms (Shopify, Salesforce CC, Magento, Commerce Tools…)

Social media (TikTok, Instagram)

AI models (ChatGPT, Kling, Runway, Pika, Sora, Midjourney, Fal, VEO, Gemini, Claude, etc.)

Email / SMS / CDP (Klaviyo, MailChimp, Yotpo)

Support (Intercom, Zendesk, Gorgias)

CRM (HubSpot, Monday, SalesLoft, Outreach)

Frequently asked questions

Can I get started for free?
+

Absolutely! Tolstoy Shop Videos plan, including Shoppable videos on the Shop app, is free to use indefinitely.

Can I start a free trial of paid plans?
+

That's right! You can start a 14-day free trial on the Plus and Max plans.To try the Enterprise plan contact our Sales team.

Can I have videos on Shop app for free?
+

All payments are made via Shopify billing or credit card. For Max and Enterprise accounts, we can issue an invoice with payment via ACH, or wire. Contact our team for more information.

What are unique impressions?
+

Views track the number of times your Tolstoy was displayed to unique visitors.

What happens if I max my unique impressions?
+

Your videos will continue to run and you will be automatically billed  for additional views as detailed on the Plus, Pro and Max plans.

What are my payment options?
+

All payments are made via credit card for the Pro plan.
For Business  and Enterprise accounts, we can issue an invoice with payment via ACH, or wire. Contact our team for more information.

Do you have monthly & yearly billing options?
+

Only for Business and Enterprise accounts. Contact our team for more information.

Can I cancel or change my subscription?
+

Yes, you can change or cancel your subscription at any time via your Tolstoy account settings. All premium features will be available within a month from your last payment. If uninstalled through Shopify, your subscription will be canceled immediately.