Upgrade your plan

Plus

$20 / mo

Create and publish every week.

Get started

Shop Bots
Media Studio
Ads Studio
Onsite AI
Virtual try-on
4,000 AI credits / month
5,000 video viewers / month
Add team members for $20/seat/month

Tolstoy Forward

Available from Business

Business

$100 / mo

Scale with optional hands-on help.

Get started

Everything in Plus
20,000 AI credits / month
25,000 video viewers / month
Add team members for $20/seat/month

Tolstoy Forward

Custom quote

Enterprise

Custom

Built for your business.

Talk to us

Everything in Business
Custom usage and contracts
Security and permission controls
Bot versioning: rewind and fork
Custom integrations
Custom AI credits volume
Custom video viewers

Tolstoy Forward

Choose a plan around the work you do.

You can use the platform yourself, delegate to Shop Bots, or work with Forward. Your plan covers the tools and monthly usage. Forward adds our team’s hands-on work: it is available as an add-on to Business and included in Enterprise.

Create content and run workflows

Studio credits cover AI creation, workflows and Shop Bots. Different models and actions use different amounts, so credits are not a fixed number of photos or videos.

Help shoppers on your site

Onsite AI credits cover shopper conversations and virtual try-on. Video viewers are counted separately, with an included allowance and extra-viewer rate for each plan.

Start with a plan, grow your usage

Business comes in three usage levels and offers one-time Studio credit top-ups. Check usage and available rates in your workspace, or talk to us about custom capacity.

Need help estimating your workload? Talk to us

Compare plans.

Compare usage, AI models, creation tools, storefront formats, shopping features and integrations.

217 listed features

Tolstoy plan comparison: usage, products, AI models, tools, storefront formats, shopping features, integrations and Enterprise controls
Feature	Plus	Business$100 / $200 / $500	Enterprise
Price and usageWhat changes between plans.	9 items
Price per month	$20	$100 / $200 / $500	Custom
Price per month, billed yearly	$16	$80 / $160 / $400	Custom
AI credits per month	4,000	20,000 / 40,000 / 100,000	Custom
Studio credits per month	3,000	15,000 / 30,000 / 75,000	Custom
Onsite AI credits per month	1,000	5,000 / 10,000 / 25,000	Custom
Video viewers per month	5,000	25,000 / 50,000 / 125,000	Custom
Extra video viewers, per 1,000	$10	$7 / $7 / $5	Custom
One-time Studio credit top-ups	Not included in Plus	Included in Business	Included in Enterprise
Extra team members	$20/seat/month	$20/seat/month	Custom
ProductsIncluded in every plan.	5 items
Shop Bots	Included in Plus	Included in Business	Included in Enterprise
Media Studio	Included in Plus	Included in Business	Included in Enterprise
Ads Studio	Included in Plus	Included in Business	Included in Enterprise
Onsite AI	Included in Plus	Included in Business	Included in Enterprise
Virtual try-on	Included in Plus	Included in Business	Included in Enterprise
AI language modelsModels available to Tolstoy agents and AI workflows.	19 items
Claude Opus 5.5	Included in Plus	Included in Business	Included in Enterprise
Claude Sonnet 5.5	Included in Plus	Included in Business	Included in Enterprise
Claude Haiku 5.5	Included in Plus	Included in Business	Included in Enterprise
GPT 6.1 Sol	Included in Plus	Included in Business	Included in Enterprise
GPT 6.1 Terra	Included in Plus	Included in Business	Included in Enterprise
Gemini 3.1 Pro	Included in Plus	Included in Business	Included in Enterprise
Gemini 3.5 Flash	Included in Plus	Included in Business	Included in Enterprise
Gemini 3.5 Flash Lite	Included in Plus	Included in Business	Included in Enterprise
Gemini 3.8 Flash	Included in Plus	Included in Business	Included in Enterprise
Grok 4.7	Included in Plus	Included in Business	Included in Enterprise
Kimi K3.1 Pro	Included in Plus	Included in Business	Included in Enterprise
Kimi K3	Included in Plus	Included in Business	Included in Enterprise
GLM 5.3	Included in Plus	Included in Business	Included in Enterprise
GLM 5.3 Flash	Included in Plus	Included in Business	Included in Enterprise
MiniMax M3.1 Flash	Included in Plus	Included in Business	Included in Enterprise
MiniMax M3	Included in Plus	Included in Business	Included in Enterprise
Qwen 3.8 Max	Included in Plus	Included in Business	Included in Enterprise
Seed 2.1 Turbo	Included in Plus	Included in Business	Included in Enterprise
Seed 2.0 Mini	Included in Plus	Included in Business	Included in Enterprise
AI image modelsImage generation and editing models for creative and visual shopping workflows.	11 items
GPT Image 2	Included in Plus	Included in Business	Included in Enterprise
Nano Banana Pro	Included in Plus	Included in Business	Included in Enterprise
Nano Banana 2	Included in Plus	Included in Business	Included in Enterprise
Nano Banana 2 Lite	Included in Plus	Included in Business	Included in Enterprise
Seedream v5 Pro	Included in Plus	Included in Business	Included in Enterprise
Reve 2.1	Included in Plus	Included in Business	Included in Enterprise
Grok Imagine	Included in Plus	Included in Business	Included in Enterprise
Higgsfield Soul	Included in Plus	Included in Business	Included in Enterprise
Flux 2 Pro	Included in Plus	Included in Business	Included in Enterprise
Flux 2 Klein 9B	Included in Plus	Included in Business	Included in Enterprise
Meta Muse Image	Included in Plus	Included in Business	Included in Enterprise
AI video modelsVideo generation models available in Media Studio and Ads Studio.	14 items
Seedance 2.5	Included in Plus	Included in Business	Included in Enterprise
Seedance 2.0	Included in Plus	Included in Business	Included in Enterprise
Seedance 2.0 Fast	Included in Plus	Included in Business	Included in Enterprise
Seedance 2.0 Mini	Included in Plus	Included in Business	Included in Enterprise
Kling V3 Standard	Included in Plus	Included in Business	Included in Enterprise
Kling V3 Pro	Included in Plus	Included in Business	Included in Enterprise
Gemini Omni Flash 1.1	Included in Plus	Included in Business	Included in Enterprise
Grok Imagine Video v1.5	Included in Plus	Included in Business	Included in Enterprise
FLUX 3 Max	Included in Plus	Included in Business	Included in Enterprise
WAN 3.0	Included in Plus	Included in Business	Included in Enterprise
WAN 3.0 Prime	Included in Plus	Included in Business	Included in Enterprise
MiniMax H3 Max	Included in Plus	Included in Business	Included in Enterprise
VEED Fabric 1.0	Included in Plus	Included in Business	Included in Enterprise
HeyGen Video	Included in Plus	Included in Business	Included in Enterprise
Media Studio and Ads Studio toolsCreate, edit, analyze and prepare product media from one workspace.	31 items
Text-to-image	Included in Plus	Included in Business	Included in Enterprise
Image editing	Included in Plus	Included in Business	Included in Enterprise
Text-to-video	Included in Plus	Included in Business	Included in Enterprise
Image-to-video	Included in Plus	Included in Business	Included in Enterprise
Multi-reference video	Included in Plus	Included in Business	Included in Enterprise
First-and-last-frame video	Included in Plus	Included in Business	Included in Enterprise
Motion-controlled video	Included in Plus	Included in Business	Included in Enterprise
Video editing	Included in Plus	Included in Business	Included in Enterprise
Lip sync and talking videos	Included in Plus	Included in Business	Included in Enterprise
Media analysis	Included in Plus	Included in Business	Included in Enterprise
Image upscaling	Included in Plus	Included in Business	Included in Enterprise
Background removal	Included in Plus	Included in Business	Included in Enterprise
Crop, resize, reframe, and compress media	Included in Plus	Included in Business	Included in Enterprise
Audio extraction	Included in Plus	Included in Business	Included in Enterprise
Video frame extraction	Included in Plus	Included in Business	Included in Enterprise
Video transcription	Included in Plus	Included in Business	Included in Enterprise
Text-to-speech and audio generation	Included in Plus	Included in Business	Included in Enterprise
Bulk image and video generation	Included in Plus	Included in Business	Included in Enterprise
Product tagging and asset publishing	Included in Plus	Included in Business	Included in Enterprise
Ecommerce templates	Included in Plus	Included in Business	Included in Enterprise
AI editor and creative agent	Included in Plus	Included in Business	Included in Enterprise
Catalog and product context	Included in Plus	Included in Business	Included in Enterprise
Brand context and creative direction	Included in Plus	Included in Business	Included in Enterprise
Product images	Included in Plus	Included in Business	Included in Enterprise
UGC-style video	Included in Plus	Included in Business	Included in Enterprise
Ad creative	Included in Plus	Included in Business	Included in Enterprise
PDP content	Included in Plus	Included in Business	Included in Enterprise
Email creative	Included in Plus	Included in Business	Included in Enterprise
Social creative	Included in Plus	Included in Business	Included in Enterprise
Ad library search	Included in Plus	Included in Business	Included in Enterprise
Analytics queries and charts	Included in Plus	Included in Business	Included in Enterprise
Shoppable video formats and surfacesPublish approved video and media where shoppers discover and compare products.	33 items
Shoppable feeds	Included in Plus	Included in Business	Included in Enterprise
Stories	Included in Plus	Included in Business	Included in Enterprise
Carousels	Included in Plus	Included in Business	Included in Enterprise
Tiles	Included in Plus	Included in Business	Included in Enterprise
Shoppable images	Included in Plus	Included in Business	Included in Enterprise
Mobile app	Included in Plus	Included in Business	Included in Enterprise
Shop App	Included in Plus	Included in Business	Included in Enterprise
Hero video	Included in Plus	Included in Business	Included in Enterprise
Collection grids	Included in Plus	Included in Business	Included in Enterprise
Collection banners	Included in Plus	Included in Business	Included in Enterprise
For You feed	Included in Plus	Included in Business	Included in Enterprise
Bubble feed	Included in Plus	Included in Business	Included in Enterprise
Email carousels	Included in Plus	Included in Business	Included in Enterprise
In-feed PDP	Included in Plus	Included in Business	Included in Enterprise
Add to cart	Included in Plus	Included in Business	Included in Enterprise
Buy now	Included in Plus	Included in Business	Included in Enterprise
Cart and checkout	Included in Plus	Included in Business	Included in Enterprise
Stock controls	Included in Plus	Included in Business	Included in Enterprise
Recommended products	Included in Plus	Included in Business	Included in Enterprise
Sales badges	Included in Plus	Included in Business	Included in Enterprise
Shipping messages	Included in Plus	Included in Business	Included in Enterprise
Responsive layouts	Included in Plus	Included in Business	Included in Enterprise
Mobile and desktop design	Included in Plus	Included in Business	Included in Enterprise
Autoplay and auto-scroll	Included in Plus	Included in Business	Included in Enterprise
Captions and creator handles	Included in Plus	Included in Business	Included in Enterprise
Custom video controls	Included in Plus	Included in Business	Included in Enterprise
Dynamic playlists	Included in Plus	Included in Business	Included in Enterprise
Product-tagged videos	Included in Plus	Included in Business	Included in Enterprise
Trending videos and sale items	Included in Plus	Included in Business	Included in Enterprise
Manual curation and video ordering	Included in Plus	Included in Business	Included in Enterprise
UGC Search	Included in Plus	Included in Business	Included in Enterprise
Email and SMS video	Included in Plus	Included in Business	Included in Enterprise
Custom branding	Included in Plus	Included in Business	Included in Enterprise
AI Widget Builder optionsBuild interactive storefront experiences from templates and data tools.	26 items
Product Gallery	Included in Plus	Included in Business	Included in Enterprise
Homepage Spotlight	Included in Plus	Included in Business	Included in Enterprise
Interactive Quiz	Included in Plus	Included in Business	Included in Enterprise
Hero	Included in Plus	Included in Business	Included in Enterprise
PDP Stories	Included in Plus	Included in Business	Included in Enterprise
Review Videos	Included in Plus	Included in Business	Included in Enterprise
Embed	Included in Plus	Included in Business	Included in Enterprise
Generic Landing Page	Included in Plus	Included in Business	Included in Enterprise
Ad Landing Page	Included in Plus	Included in Business	Included in Enterprise
Shopify Ad Page	Included in Plus	Included in Business	Included in Enterprise
Tapcart Product Gallery	Included in Plus	Included in Business	Included in Enterprise
Tapcart For You Feed	Included in Plus	Included in Business	Included in Enterprise
Tapcart PDP Stories	Included in Plus	Included in Business	Included in Enterprise
Custom JavaScript Widget	Included in Plus	Included in Business	Included in Enterprise
Custom Shopify Liquid Widget	Included in Plus	Included in Business	Included in Enterprise
Choose My Model	Included in Plus	Included in Business	Included in Enterprise
Style Studio	Included in Plus	Included in Business	Included in Enterprise
Tolstoy Media API	Included in Plus	Included in Business	Included in Enterprise
Tolstoy Products API	Included in Plus	Included in Business	Included in Enterprise
Shopify Product Gallery	Included in Plus	Included in Business	Included in Enterprise
Tapcart Shopify Product Gallery	Included in Plus	Included in Business	Included in Enterprise
Full-screen Player	Included in Plus	Included in Business	Included in Enterprise
Customer Data	Included in Plus	Included in Business	Included in Enterprise
Quiz branching and recommendations	Included in Plus	Included in Business	Included in Enterprise
Choose My Model engine	Included in Plus	Included in Business	Included in Enterprise
Try-On engine	Included in Plus	Included in Business	Included in Enterprise
Onsite AI and guided shoppingAnswer questions, recommend products and support visual product discovery on your store.	23 items
Brand MCP	Included in Plus	Included in Business	Included in Enterprise
Ask AI	Included in Plus	Included in Business	Included in Enterprise
Top Questions	Included in Plus	Included in Business	Included in Enterprise
AI Search Bar	Included in Plus	Included in Business	Included in Enterprise
Chat Bubble	Included in Plus	Included in Business	Included in Enterprise
Chat Embed	Included in Plus	Included in Business	Included in Enterprise
Sales Agents	Included in Plus	Included in Business	Included in Enterprise
Support Agents	Included in Plus	Included in Business	Included in Enterprise
Product Q&A	Included in Plus	Included in Business	Included in Enterprise
See It On You	Included in Plus	Included in Business	Included in Enterprise
Beauty Try-On	Included in Plus	Included in Business	Included in Enterprise
Choose Model	Included in Plus	Included in Business	Included in Enterprise
Video Try-On	Included in Plus	Included in Business	Included in Enterprise
Complete The Look	Included in Plus	Included in Business	Included in Enterprise
Smart Size Recommendations	Included in Plus	Included in Business	Included in Enterprise
Product recommendations	Included in Plus	Included in Business	Included in Enterprise
In-chat add to cart	Included in Plus	Included in Business	Included in Enterprise
Customer profiles and preferences	Included in Plus	Included in Business	Included in Enterprise
Support and post-purchase context	Included in Plus	Included in Business	Included in Enterprise
Review and loyalty context	Included in Plus	Included in Business	Included in Enterprise
Search and personalization context	Included in Plus	Included in Business	Included in Enterprise
Lifecycle and customer data context	Included in Plus	Included in Business	Included in Enterprise
Catalog and commerce context	Included in Plus	Included in Business	Included in Enterprise
Integrations and connected toolsConnect your store, channels, marketing and support tools.	41 items
Shopify	Included in Plus	Included in Business	Included in Enterprise
Shop App	Included in Plus	Included in Business	Included in Enterprise
Tapcart	Included in Plus	Included in Business	Included in Enterprise
Wix	Included in Plus	Included in Business	Included in Enterprise
Instagram	Included in Plus	Included in Business	Included in Enterprise
TikTok	Included in Plus	Included in Business	Included in Enterprise
YouTube	Included in Plus	Included in Business	Included in Enterprise
Pinterest	Included in Plus	Included in Business	Included in Enterprise
X	Included in Plus	Included in Business	Included in Enterprise
Google Drive	Included in Plus	Included in Business	Included in Enterprise
Canva	Included in Plus	Included in Business	Included in Enterprise
FAL	Included in Plus	Included in Business	Included in Enterprise
Higgsfield	Included in Plus	Included in Business	Included in Enterprise
D-ID	Included in Plus	Included in Business	Included in Enterprise
Billo	Included in Plus	Included in Business	Included in Enterprise
Google Analytics	Included in Plus	Included in Business	Included in Enterprise
Meta Ads	Included in Plus	Included in Business	Included in Enterprise
TikTok Ads	Included in Plus	Included in Business	Included in Enterprise
Triple Whale	Included in Plus	Included in Business	Included in Enterprise
Klaviyo	Included in Plus	Included in Business	Included in Enterprise
Attentive	Included in Plus	Included in Business	Included in Enterprise
Postscript	Included in Plus	Included in Business	Included in Enterprise
Gorgias	Included in Plus	Included in Business	Included in Enterprise
AfterShip	Included in Plus	Included in Business	Included in Enterprise
Loop Returns	Included in Plus	Included in Business	Included in Enterprise
Bazaarvoice	Included in Plus	Included in Business	Included in Enterprise
Judge.me	Included in Plus	Included in Business	Included in Enterprise
Okendo	Included in Plus	Included in Business	Included in Enterprise
Yotpo	Included in Plus	Included in Business	Included in Enterprise
Smile.io	Included in Plus	Included in Business	Included in Enterprise
Klevu	Included in Plus	Included in Business	Included in Enterprise
Nosto	Included in Plus	Included in Business	Included in Enterprise
Rebuy	Included in Plus	Included in Business	Included in Enterprise
Akeneo	Included in Plus	Included in Business	Included in Enterprise
Channable	Included in Plus	Included in Business	Included in Enterprise
Feedonomics	Included in Plus	Included in Business	Included in Enterprise
Slack	Included in Plus	Included in Business	Included in Enterprise
Airtable	Included in Plus	Included in Business	Included in Enterprise
Asana	Included in Plus	Included in Business	Included in Enterprise
Make	Included in Plus	Included in Business	Included in Enterprise
Tolstoy Plugin (MCP)	Included in Plus	Included in Business	Included in Enterprise
Security and controlEnterprise controls and contracts.	4 items
Custom usage and contracts	Not included in Plus	Not included in Business	Included in Enterprise
Security and permission controls	Not included in Plus	Not included in Business	Included in Enterprise
Bot versioning: rewind and fork	Not included in Plus	Not included in Business	Included in Enterprise
Custom integrations	Not included in Plus	Not included in Business	Included in Enterprise
ServicesHands-on help from the Tolstoy team.	1 items
Tolstoy Forward	Not included in Plus	Add-on	Included

Pricing questions.

Do I pay separately for Commerce Studios and Shop Bots?

No. Every paid plan includes Shop Bots, Media Studio, Ads Studio and Onsite AI, including virtual try-on, shoppable video and Personal Shopper. Choose a plan for the monthly usage your workspace needs. AI work uses credits; video viewers have a separate allowance. Tolstoy Forward is included in Enterprise and available as a separately quoted add-on to Business. Plus is not eligible.

Which plan includes bot versioning?

Bot versioning — rewind and fork — is an Enterprise feature for Shop Bots. Rewind to an earlier point in an AI agent chat, or fork a new version to explore a different direction while preserving the original. Your team can refine a workflow without starting over.

Explore rewind and fork

Can my whole team use Tolstoy?

Yes. Your team works in a shared workspace, with shared projects, chats and assets. Plan prices are per workspace. Shop Bots and shoppers visiting your store are not team members.

How do credits and shared usage work?

Each plan splits its AI credits: Studio credits cover videos, images, workflows and Shop Bots, and Onsite AI credits cover shopper conversations and virtual try-on. Video viewers have a separate allowance. Included usage renews monthly, and credit costs depend on the model and action. Allowances are shared by the workspace. Adding team members does not add credits or video viewers.

What happens when we need more usage?

Each plan lists its extra video viewer rate. Business comes in three usage levels and also offers one-time Studio credit top-ups. Review the amounts and rates in your workspace before buying, or talk to us about Enterprise for custom capacity. Workspace owners can review member usage and set monthly credit budgets.

How do billing and plan changes work?

Yearly prices shown here are monthly equivalents, charged upfront for the year. Monthly billing is also available. Choose your billing option and review the total commitment in your workspace before purchase. Existing subscriptions keep their current pricing and allowances; review any changes in your workspace before you switch.

Talk to us about your plan

How do we add Tolstoy Forward?

Forward is included in Enterprise. It is also available as an add-on to Business. Use the Tolstoy Forward link on Business to request a quote for the add-on. Forward starts with a 3-month engagement: a named Tolstoy lead helps you set up real workflows, launch them and train your team. We agree the scope and any add-on price before kickoff. After the initial engagement, you can operate with your own team or agree continued support.

Explore Tolstoy Forward

Can we work with an agency?

Bring your agency or find a partner through Tolstoy. We help with training, accreditation and product guidance. You and your agency agree service scope and fees directly. Platform pricing, agency services and any additional support are confirmed separately before work begins.

Explore working with an agency