Free
Plus
Pro
Max
Enterprise
Boost conversions with AI commerce tools
Choose a product to start with or bundle it all together
AI Commerce Platform Free
Best for brands just getting started - try Tolstoy risk-free.
Limited access to all three products
Community support
Included
Be featured on Walmart homepage and Shop app
Generate up to 6 AI videos or 50 AI images per month
Plug-and-play AI Personal Shopper
Add shoppable videos to your mobile app
AI Commerce Platform Plus
Best for SMBs brands exploring AI Commerce Tools.
32% Off
12 AI videos
5,000 video impressions
100 virtual try-ons
Plus includes:
Publish shoppable videos on your site
Ready-made e-commerce templates
Watermark-free video & image downloads
Collect Subscribers & upsell tools
Full analytics
AI Commerce Platform Pro
Growing brands ready to scale their AI commerce strategy.
33% Off
80 AI Videos
20,000 video impressions
600 virtual try-ons
Everything in Plus, plus:
High quality (1080p) AI video & image generation
Access to the latest AI engines
UGC Search
Advanced integrations
AI Commerce Platform Max
Enterprise teams requiring automation, scale, VIP support.
44% Off
300 AI videos
50,000 video impressions
2,000 virtual try-ons
Everything in Pro, plus:
Enterprise-grade solution with premium support
Remove the Tolstoy branding
Multi-store support
Dedicated onboarding
AI Commerce Platform Enterprise
Retailers needing unlimited usage and custom integrations.
Unlimited AI video generation
Unlimited video impressions
Unlimited try-ons
Everything in Max, plus:
Beta features
Dedicated Customer Success Manager
Dedicated support team
AI Studio Free
Best for brands just getting started - try Tolstoy risk-free.
Limited access to all products
Community support
Included:
Be featured on Walmart homepage and Shop app
Generate up to 6 AI videos or 50 AI images per month
Basic editing tools
AI Studio Plus
Best for brands that want to experiment with AI quickly
12 AI videos / 120 AI images
Extra videos $2.0/video
Plus includes:
AI video & image generation (720p)
Ready-made e-commerce templates
Chat-based generation agent
Watermark-free video & image downloads
AI Studio Pro
Best for brands aiming to scale content, cut costs, move faster
80 AI videos / 800 AI images
Extra videos $1.5/video
Everything in Plus, plus:
High quality (1080p) AI video & image generation
Fashion-focused advanced use cases
AI editor
Access to the latest AI engines
Batch generation
AI Studio Max
Best for brands seeking automate content at scale.
300 AI videos / 3,000 AI images
Extra videos $1.3/video
Everything in Pro, plus:
Custom AI fashion models
AI Studio Enterprise
Ideal for retailers needing limitless generation & white-glove support.
Custom pricing
Everything in Max, plus:
Beta features
Dedicated onboarding
Tolstoy creative-team support
AI Player Free
Best for brands just getting started - try Tolstoy risk-free.
Limited access to all three products
Community support
Included:
Be featured on Walmart homepage and Shop app
Generate up to 6 AI videos or 50 AI images per month
Plug-and-play AI Personal Shopper
Add shoppable videos to your mobile app
AI Player Plus
Best for brands with under 15K monthly visitors
5,000 included
impressions / mo
Extra impressions $10 / 1,000
Plus includes:
Publish shoppable videos on your site
Unlimited widgets and designs
Shoppable images
Auto-publish at scale
Shoppable videos in email & SMS
Custom branding
AI Player Pro
Best for brands with 15K–50K monthly visitors
20,000 included
impressions / mo
Extra impressions $7 / 1,000
Everything in Plus, plus:
UGC Search
Shoppable videos in email flows & SMS
AI Player Max
Best for brands with 50K–100K monthly visitors & multiple stores
50 000 included
impressions / mo
Extra impressions $5 / 1,000
Everything in Pro, plus:
Multi-store support
White-label (remove Tolstoy branding)
AI Player Enterprise
Best for brands with 100 K+ monthly visitors & custom needs
Unlimited impressions
Custom pricing
Everything in Max, plus:
AI Curated UGC
Personalised onboarding
VIP support
AI Shopper Free
Best for brands just getting started - try Tolstoy risk-free
Limited access to all three products
Community support
Included:
Be featured on Walmart homepage and Shop app
Generate up to 6 AI videos or 50 AI images per month
Add shoppable videos to your mobile app
AI Shopper Plus
Best for small-catalog brands seeking AI-guided shopping
Includes 350 messages / mo
100 included try-ons / mo *
Extra try-ons $0.20 / try-on
Plus includes:
Virtual Try-On
Collect Subscribers
Upsell tools
Full Analytics
AI Shopper Pro
Best for brands aiming to engage shoppers along the buying journey
Includes 2,150 messages / mo
600 included try-ons / mo *
Extra try-ons $0.18 / try-on
Everything in Plus, plus:
Smart Size Recommendations
Integrations (Klaviyo, Quiz tools, Recommendation platforms)
Custom design
AI Shopper Max
Best for brands with young audiences eager for virtual try-on
Includes 7,150 messages / mo
2,000 included try-ons / mo *
Extra try-ons $0.15 / try-ont
Everything in Pro, plus:
Dynamic Customer Segments
Support multiple languages
Remove the Tolstoy branding
AI Shopper Enterprise
Best for retailers that need custom integrations & white-glove support
Unlimited try-ons
Custom pricing
Everything in Max, plus:
Dedicated CSM
Compare suite plans
Features
Free
Plus
Pro
Max
Enterprise
AI Player
Shoppable videos
Video feeds, Stories, Carousels, tiles, embed & more
Dynamic media Gallery
‘For You’ Personalized & interactive video feed
‘Add-to-cart’ & ‘share’ directly from video feed
Videos display options (by New/randomized)
N/A
Multiple design templates
Image carousels with AI music in video feeds
Shoppable images in widgets & video feeds
Show creator/social handle
Shoppable videos on website
Unique impressions (included):
N/A
5,000
20,000
50,000
Unlimited
Additional unique impressions:
N/A
$10/1,000 views
$7/1,000 views
$5/1,000 views
Unlimited
Multiple website domains
Videos on Shop App
Feature videos on Shop home feed
Feature videos on your Shop app listing - homepage and PDPs
Videos on Walmart
Be considered for Walmart’s homepage video carousel
Shoppable videos on Mobile app
TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Feugo, Vajro, Shopney, Appbrew
TikTok-like video feed and videos on PDPs on Native mobile apps
Shoppable videos in email flows
Product Videos in automated flows (Klaviyo)
Trending Videos in ‘batch & blast’ emails
Manual embed in emails
Video content management
Auto-import from TikTok/Instagram/Drive/etc.
Automatically publish on PDPs at scale
Publish on unlimited website pages
Publish and host unlimited videos
Import file size:
400MB
400MB
400MB
1GB
Unlimited
AI-tagging suggestions
Video search
Social listening (UGC search)
AI Social Curation for Instagram UGC
Find new content on Instagram and secure rights
Find new content on TikTok and secure rights (coming soon)
AI Studio
AI Studio Tokens (included)
336 *one time tokes
672
4,500
16,800
Custom
Additional tokens
N/A
$3.55 / 100 tokens
$2.65 / 100 tokens
$2.25 / 100 tokens
Custom
Generation tools
Image-to-video generation
image-to-image
Limited
Text-to-image generation
Text-to-video generation
AI video editor
Access to multiple AI engines
Remove Tolstoy branding
Video Quality
720p
720p
1080p
1080p
1080p
Use cases and templates
Ads and social content workflows
Limited
Advanced Fashion use cases (try-on)
Bulk video generation
AI Shopper
Agent Skills
Virtual Try-on
Text-based chat guidance
Upsell capabilities
Advanced Size recommendation
On Site Entry Points
See it on you
AI Search/Ask me anything
PDP Top questions
Knowledge base & setting
Automatically pull all product data from catalog
Import help center articles
Upload additional information
Agent custom setting
Remove Tolstoy Branding
Commerce Platform
Custom branding
Customize video feed (behavior & design)
Customize carousel tiles / widgets / stories
Customize shoppable CTA buttons
Edit thumbnail (any frame / upload)
CSS Customization by CSM
Remove Tolstoy branding
Advanced analytics & notifications
Conversions dashboard
Views and engagement dashboard
Onsite performance dashboard
Video performance analytics
Step-by-step viewer journeys
Sales-channel dashboards (Shop app, mobile apps, Emails)
Support
Team members
Live chat support
VIP support
Personalized onboarding
Dedicated CSM
Video recording
Upload, record or import from social
Screen & camera bubble
Recording length:
5 min
15 min
15 minutes
-
-
Video interactions
Interactive videos
Video quizzes
In-video audio/video/text response
Closed captions
Auto transcribe
Video chapters navigation
Sharing
Share by link
Share on social
Embed in email/SMS
Widget rules & triggers
Custom widget rules & triggers
Integrations
E-commerce platforms (Shopify, Salesforce CC, Magento, Commerce Tools…)
Social media (TikTok, Instagram)
AI models (ChatGPT, Kling, Runway, Pika, Sora, Midjourney, Fal, VEO, Gemini, Claud, etc.)
Email / SMS / CDP (Klaviyo, MailChimp, Yotpo)
Email / SMS / CDP (Klaviyo, MailChimp, Yotpo)
Support (Intercom, Zendesk, Gorgias)
CRM (HubSpot, Monday, SalesLoft, Outreach)
Frequently asked questions
Absolutely! Tolstoy Shop Videos plan, including Shoppable videos on the Shop app, is free to use indefinitely.
That's right! You can start a 14-day free trial on the Pro and Business plans.To try the Enterprise plan contact our Sales team.
Absolutely! Shop videos, including been featured on the Shop home ‘Popular videos for you’ feed, is 100% free. Forever.
Views track the number of times your Tolstoy was displayed to unique visitors.
Your videos will continue to run and you will be automatically billed for additional views as detailed on the Pro, Growth and Business plans.
All payments are made via credit card for the Pro plan. For Business and Enterprise accounts, we can issue an invoice with payment via ACH, or wire. Contact our team for more information.
Only for Business and Enterprise accounts. Contact our team for more information.
Yes, you can change or cancel your subscription at any time via your Tolstoy account settings. All premium features will be available within a month from your last payment.