Create more. Convert more. Choose your plan.
Choose the workflow you need today, or bundle Studio, Player, and Shopper into one connected system for content, shoppable video, and guided conversion.
Compare paid plans
Bundle Studio, Player, and Shopper when you want one commerce AI package. Choose the tier by shared volume and savings.
AI Studio paid plans
Every Studio tier includes the same creation workflow. Choose Plus, Pro, or Max by monthly token volume and output needs.
AI Player paid plans
Every Player tier includes the onsite video foundation. Choose by monthly impressions, branding control, and scale unlocks.
AI Shopper paid plans
Every Shopper tier includes the AI shopping assistant foundation. Choose by monthly messages, try-ons, and support depth.
Included in every plan
Core workflows included in every plan
Each paid product starts with its full foundation. The plan tier changes volume, scale, and premium unlocks, not the basic workflow.
Content generation
AI Studio
Image-to-video, text-to-video, text-to-image, bulk video generation.
Ecommerce templates, AI editor/agent, brand and product content.
Paid plans remove watermark; tiers add token volume, not different quality.
GPT Image 2, Nano Banana, Flux, Seedream, Kling, Veo, Sora 2, Grok Imagine, VEED Fabric; Claude, GPT, Gemini, Grok, Kimi, MiniMax.
Onsite video
AI Player
Shoppable feeds, Stories, carousels, tiles, shoppable images, mobile app, Shop App.
Billable impressions; Plus 5k, Pro 20k, Max 50k.
UGC Search, email/SMS video, custom branding, multi-store, white-label.
TikTok, Instagram, analytics, widgets, PDP and app placements.
Guided shopping
AI Shopper
Brand MCP, Ask AI, Top Questions, Search Bar, Chat Bubble, Sales Agents, Support Agents, Q&A.
AI messages + try-ons; Plus 300/200, Pro 1,700/1,130, Max 5,300/3,500.
See It On You, Choose Model, Video Try-On, Smart Size Recommendations.
Klaviyo, Yotpo reviews, personalized emails, catalog intelligence, analytics.
Frequently asked questions
Absolutely! Tolstoy Shop Videos plan, including Shoppable videos on the Shop app, is free to use indefinitely.
Scale. Paid plans include the same core Tolstoy workflows, and higher tiers include larger monthly allowances for impressions, generation tokens, shopper conversations, and try-ons.
AI Player offers a 14-day free trial. AI Studio and AI Shopper do not include timed trials, but you can get started with free usage. To discuss Enterprise, please contact Sales using the button at the top right of this page.
Pick the product you want to use first: Video, AI Shopping, or another Tolstoy workflow. Then choose a plan based on how much traffic or usage you expect. Start with Plus if you're launching, move to Pro as usage grows, choose Max for high-volume brands, and use Enterprise if you need custom limits, support, or pricing.
Yes. You can publish videos to the Shop app on Tolstoy's free AI Player plan.
You can keep using Tolstoy after you pass your monthly limit. Any extra usage is charged at the overage rate shown on your plan. If you expect consistently high usage, Max or Enterprise may be a better fit.
Views track the number of times your Tolstoy was displayed to unique visitors.
Yes. The AI Commerce bundle combines AI Studio, AI Player, and AI Shopper in one plan and saves costs for your brand compared with subscribing to the products separately.
Your videos will continue to run, and you will be automatically billed for additional views as detailed on the Plus, Pro, and Max plans.
Plus, Pro, and Max plans are paid by credit card. Enterprise customers can pay by invoice via ACH or wire. Discounts may be available; contact Sales for details.
Monthly billing is available for Plus, Pro, and Max. Contact Sales to ask about annual billing and any available discounts. Enterprise billing follows the terms of your agreement.
Plus, Pro, and Max subscriptions can be changed or canceled from your Tolstoy account settings. Enterprise plans follow the terms of the signed agreement, so contact your account manager or Sales for changes or cancellation.