Tolstoy vs Videowise: Тhe complete comparison
Why top Shopify brands choose Tolstoy to drive conversions with AI-powered video commerce.
Tolstoy and Videowise may seem similar, but they’re built for different eras of eCommerce. Videowise focuses on hosting videos; Tolstoy redefines video commerce — combining creation, personalization, and conversion in one AI-driven platform.
With Tolstoy’s AI Player, part of the AI Commerce Platform, brands can generate, publish, and optimize videos seamlessly — turning every asset into a measurable shopping experience.
Trusted by the world’s most innovative Shopify brands
Over 5,000 Shopify brands use Tolstoy to drive engagement, lift conversion rates, and make every video shoppable.
Each of Tolstoy’s products brings its own value, but using the full platform together completely transformed how customers experience our products. The team is incredibly fast and thoughtful, always coming up with new ways to help us get the most out of Tolstoy.
Our team at LSKD was looking for a way to showcase on-site video content and swipeable feeds, since they worked so well for us on social media. By doing so, we hoped to ramp up conversion, engagement, and AOV metrics.
Tolstoy has been a valuable addition to our AI growth stack, enabling us to create, personalise, and publish content all in one place. There’s still so much more potential we’re excited to explore.
Feature-by-feature comparison:
Tolstoy vs Videowise
Tolstoy’s AI Player replaces static video embeds with fully shoppable, dynamic media experiences. While Videowise focuses on video hosting, Tolstoy combines AI generation, personalization, and analytics to deliver measurable commerce impact.
Shoppable Videos
Supports video carousels, stories, pop-ups, quizzes, collection pages, social feeds, shoppable images, and Klaviyo email flows. Also includes optimized hero videos and social landing pages for campaigns.
Supports video carousels, stories, pop-ups, quizzes, collection pages, social feeds, shoppable images, and Klaviyo email flows. Offers a Netflix-style video channel.
Dynamic media gallery
Replaces the Shopify media gallery with a fast, identical version that tracks asset performance, supports bulk publishing, and enables A/B testing.
UGC search
Uses an AI model that analyzes every UGC video, filters and scores to show only the best-performing and most relevant content.
Syndication Network
Distributes videos to Walmart, Shop App, and TikTok Shop expanding product visibility beyond your site.
Syndication available only for Shop App and TikTok Shop.
AI content generation
Generates on-brand product videos and images instantly, animates static assets, and scales creative production without external studios.
No AI content generation tools.
AI sales agent
Real-time AI shopping assistant that recommends products, answers questions, and increases conversion rates. Published as widgets and inside the shoppable video feed.
AI Virtual Try-On
Lets shoppers visualize fit and provides accurate size recommendations based on user measurements.
A/B testing
Run tests directly inside the Media Gallery, compare assets, and feed results back into AI Studio for ongoing optimization.
Supports widget-level testing only.
Mobile app integrations
Native integrations with Tapcart, Shop App, Shopney, Fuego, Vajro, and custom SDKs for native mobile apps.
Integrates with Tapcart and Shop App.
Video editor
Full video editor built into the platform — stitch, trim, add transitions, text overlays, and titles without external tools.
GEO, SEO & LLM optimization
Every video is marked up with structured Schema (title, thumbnail, duration, upload date). Product Schema links videos to PDPs. Video carousels are recognized as organized lists, ensuring visibility to ChatGPT and search engines.
Optimized Netflix-style video channel with SEO-indexed videos and auto-generated metadata.
Compliance & security
SOC II Type 2 certified, compliant with GDPR, CCPA, and DMCA, continuously penetration-tested, and ADA-accessible.
ADA-compliant only.
Tolstoy covers every Videowise feature — and adds AI-powered creation, optimization, and guided shopping that turn videos into measurable commerce experiences.
Why leading brands choose Tolstoy for video commerce
Tolstoy is the evolution of video commerce — unifying creation, shoppable experiences, and optimization in one AI-powered platform.
AI Studio — Create, don’t upload
Generate videos, animate images, and create product visuals in minutes — no editors required. Access the latest AI engines, eCommerce-specific templates, and scalable creation tools.
AI Player — Dynamic media gallery
Combine creation and publishing in a single flow. Replace Shopify’s default gallery with one that tracks engagement, supports A/B testing, and automatically surfaces top-performing assets.
AI Shopper with Virtual Try-On
Acts like a personal sales associate — showing how items look on each customer, recommending products, answering questions, and providing accurate size guidance to boost confidence and conversions.
Syndication Network
Automatically distributes videos to the Walmart homepage carousel, the Shop App, and TikTok Shop for extended reach and visibility.
AI social listening
Analyzes every UGC video, ranking by quality and performance so your team reviews only the top-performing content.
Mobile-first commerce
Integrates with Tapcart, Shopney, Fuego, and Vajro to bring TikTok-style video feeds directly into your brand app.
SEO & LLM optimization
Each video includes full Schema markup and product linking for Google and ChatGPT visibility. Automated updates help your pages rank higher.
Enterprise security & compliance
SOC II Type 2 certified, GDPR/CCPA/DMCA compliant, penetration-tested, and fully ADA-accessible.
Tolstoy doesn’t just display videos — it creates, personalizes, and optimizes them into measurable, high-converting shopping experiences.
Our goal was to intelligently incorporate AI to improve the customer experience, and Tolstoy delivered 100 %. Any brand not doing this will fall behind.
Katherine Redd
eCommerce Lead @ Hampden
It was exciting to see the real impact the AI Personal Shopper had on conversion. We ran the test to understand its commercial value – and it absolutely delivered.
Soul Naylor
eCommerce Coordinator @ CSB
Frequently asked questions
Tolstoy does everything Videowise does — and much more. It goes beyond video hosting to become an AI-powered commerce platform that unifies creation, publishing, and guided shopping in one seamless flow. With AI Studio, AI Player, and the AI Sales Agent (AI Shopper), brands can generate content, deliver shoppable experiences, and convert shoppers — seamlessly from content to checkout.
Yes. Tolstoy automates video publishing across thousands of SKUs in minutes with bulk automation, auto-tagging, and playlist rules. It also supports multi-store management, allowing global brands to manage multiple storefronts from one dashboard.
Absolutely. Tolstoy integrates natively with Shopify, letting merchants add shoppable videos, carousels, and AI chat widgets using simple drag-and-drop blocks.
Yes. Tolstoy connects to Klaviyo, Tapcart, Shop App, Gorgias, Salesforce Commerce Cloud, Fuego, Vajro, Magento, and even native custom sites — creating a unified workflow across web, mobile, and email.
Tolstoy automatically surfaces UGC and influencer videos at the right moments in the buying journey — building trust, increasing engagement, and lifting both conversion rates and AOV. It provides guided product recommendations that reduce friction and lets brands test and generate content that performs, turning engagement into measurable revenue.
No. Tolstoy uses a multi-CDN delivery network, lazy loading, and optimized delivery to ensure lightning-fast performance on every device.
Yes. Tolstoy is SOC II Type 2 certified, GDPR, CCPA, and DMCA compliant, ADA-accessible, and continuously penetration-tested — meeting enterprise-grade standards.
The clear choice for video commerce is Tolstoy.
Give your team the power to create, personalize, and sell with video — while others stop at hosting.