1. Add the Tolstoy app
videos
Powered by Tolstoy for Free
Get discovered by millions of shoppers and drive sales from new customers by adding shoppable video feeds to your Shop Store.
It’s completely FREE, with just a 5-minute setup.
Brands with videos sell more on Shop
Fenty, Princess Polly, Thrive Causemetics and other leading brands are boosting conversions and engagement with Shop Videos.
Add shoppable videos to your Shop Store Homepage and PDPs:
Engage customers
3x
longer
Increase discovery
20x
more products
Sell more
1.5x
conversions
Just a 5-minute setup, and your videos are LIVE!
2. Connect video sources
3. Tag products on videos
On your own storefront, Tolstoy also supports Shopify PDP shoppable video widgets.
4. That’s it. See the results!
Get started with Shop Video
Shop is designed to connect Shopify merchants with millions of engaged shoppers. Once eligible, merchants are automatically opted into selling on Shop. You can review eligibility requirements here. You can manage how you show up in Shop app via the Shop channel.
To grow your presence on the app and to establish Shop as a new channel for your brand, we suggest following the steps outlined in this blog.
Download Shop
Frequently asked questions
What are Shop Videos?
Shop Videos are shoppable video feeds that appear on your Shop Store homepage and product pages. They let you showcase UGC, product demos, and creator content directly in the Shop app, where millions of engaged shoppers discover new brands every day.
Is Tolstoy's Shop Videos integration free?
Yes. Adding shoppable videos to your Shop Store through Tolstoy is completely free. There are no hidden fees or usage limits for Shop Videos. Setup takes about 5 minutes.
What results can I expect from Shop Videos?
Brands using Shop Videos see significant improvements in engagement and sales.
Typical results:
- 3x longer engagement from customers watching videos
- 20x more product discovery through video-driven browsing
- 1.5x conversion increase compared to static listings
Brands like Fenty, Princess Polly, and Thrive Causemetics are already using Shop Videos to boost conversions.
Where do my videos appear on the Shop app?
- On the Shop app home feed – The Shop app leverages shoppable videos to make the home feed more engaging, allowing users to discover new brands and products through video.
- On your brand’s Shop Store – Shoppable videos appear on your brand’s page, driving engagement and product discovery for users exploring your store. Most brands place videos just below the hero section for increased exposure.
- On your Shop PDPs – Product-specific videos appear on your PDPs, allowing users to learn about your products and see them in action. Brands that add videos to PDPs see increased conversion rates on the Shop app.
How do I add videos to my Shop Store?
Setup takes about 5 minutes with four simple steps:
- Add the Tolstoy app to your Shopify store
- Connect video sources like TikTok, Instagram, or your internal library
- Tag products to your videos
- Done. Your videos go live on your Shop Store
Learn more about Tolstoy’s integrations.
Who is eligible for Shop Videos?
Shop is designed for Shopify merchants. Once eligible, merchants are automatically opted into selling on Shop. You can review eligibility requirements through Shopify and manage how you appear in the Shop app via the Shop channel in your Shopify admin.
Learn more about Tolstoy.