Turn product videos and UGC into shoppable ecommerce experiences

Shoppable video connects product or creator video to the products shown in it. Shoppers can watch, open product details, and take supported shopping actions from the video experience instead of searching for the item separately.

Start with video that helps a shopper make a product decision: demonstrations, styling ideas, unboxings, approved creator content, reviews, and product education. Match each video to the product, page, and question it can support.

Explore shoppable video for Shopify product pages.

Not always. You can begin with approved product, creator, review, or UGC video your team already owns. Review the source, usage rights, product match, crop, and placement before publishing it.

Tolstoy AI Player supports shoppable-video placements on product pages, homepages, collection pages, landing pages, and other supported storefront surfaces. The exact placement depends on your commerce platform, theme, account, and implementation.

See current commerce integrations.

Shoppable video can shorten the path from seeing a product to opening its details or adding it to cart. Product tagging, placement, content quality, page speed, traffic, and merchandising all affect the result. Measure the placement against a clear baseline before attributing a conversion change to video.

Tolstoy supports deferred media delivery, but real site performance depends on the placement, theme, media, page code, and implementation. Test Core Web Vitals and page behavior on the target template before and after publishing.

Connect each approved video to the relevant product or variant in Tolstoy, then choose the supported placement where it should appear. Available rules, bulk actions, and catalog workflows depend on the account and integration.

Email and SMS clients handle video differently, so the usual pattern is a linked preview, image, or supported animation that brings the shopper back to the relevant product or video experience. Check the current integration and channel requirements before launching.

Yes. Tolstoy offers a Shopify video app and supported storefront placements. Setup and placement options depend on the store, theme, app permissions, and account configuration.

Use supported Tolstoy analytics to review video views, engagement, clicks, shopping actions, and attributed outcomes. Define the attribution window, placement, audience, and baseline before using those metrics to make a commercial claim.

Supported destinations can include storefront placements, connected mobile experiences, and eligible commerce channels. Each destination has its own account, implementation, content, and eligibility requirements.

See current content and channel connections.

AI Studio creates reviewable product images and video from product and brand context. AI Player publishes approved content in supported shoppable placements. AI Sales Agent supports product-aware questions, recommendations, and guided discovery. The available connection depends on the configured workflow.