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tapcart videos

Powered by Tolstoy for Free

With Tapcart’s App Videos, you can now offer customers a video-first experience inside your app. This is proven to increase engagement and conversion.

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Today, commerce happens on video

With Tapcart’s App Videos, you can now offer customers a video-first experience inside your app. This is proven to increase engagement and conversion.

Add your videos for free

Proven results

Engage customers

3x

longer

Increase discovery

20x

more products

Sell more

1.5x

conversions

Just a 5-minute setup, and your videos are LIVE!

1. Navigate to custom screens in Tapcart

Tapcart dashboard showing where to create a custom screen

2. Enable web bridge SDK & create custom screen

Enabling the web bridge SDK while creating a custom screen in Tapcart

3. Create a new screen with your Tolstoy ‘For You’ feed

Adding the Tolstoy For You feed block to a new Tapcart screen

4. Add the new screen to your navigation

Adding the new video screen to the Tapcart app navigation

Frequently asked questions

What are Tapcart Videos?

Tapcart Videos let you add shoppable video feeds inside your Tapcart-powered mobile app. Customers get a TikTok-style "For You" feed where they can browse products through video, discover new items, and buy directly from the content. Brands can also add product-specific videos to their app's PDPs to help users learn more about the product. This creates a video-first shopping experience that feels native to your app.

Is the Tolstoy integration with Tapcart free?

Yes. Adding shoppable videos to your Tapcart app through Tolstoy is completely free. There are no hidden fees or usage limits. Setup takes about 5 minutes.

What results can I expect from Tapcart Videos?

Brands using video feeds in their Tapcart apps see significant improvements in engagement and sales.

Typical results:

  • Up to 15% CTR from videos to products
  • 20x more product discovery through video-driven browsing
How do I add videos to my Tapcart app?

Setup takes about 5 minutes. First, connect Tolstoy to your Tapcart app, then add the video block to your screens.

Setup steps:

  1. Go to Tapcart Integrations and find Tolstoy
  2. Click Connect Integration and add your Tolstoy app key
  3. Navigate to Design Blocks and add the "Tolstoy - Discover" integration block
  4. Add your Tolstoy Publish ID to the block settings and save

Your videos go live immediately after setup.

Learn more about Tolstoy's integrations.

What types of videos can I add to my Tapcart app?

You can add any shoppable video content to your Tapcart app, including UGC, product demos, creator content, video reviews, unboxing videos, and AI Studio videos. Tolstoy lets you import directly from TikTok, Instagram, YouTube, and your internal libraries, then tag products so customers can buy directly from the feed.

Learn more about shoppable video solutions.