Tolstoy Answers
Find answers to common questions about interactive videos, from the basics to the technicalities. We discuss the types of video content, how to create and use it, and the benefits it has to offer your online store.
Recent Answers
3 Reasons a Product Demo Video Can Help Increase Your Sales
Instead of making another typical advertisement for your product, why not create a demo video that showcases how the brand's product is used? Here are three reasons why creating a product demo video can help you increase sales quickly and easily. 1. It Can Persuade Potential Customers to Purchase Your Product Product demo videos showcase how the product's key features and benefits can be used in everyday life, which is great for helping your viewers understand the product better. This increases the chances of your customers purchasing it, as they can see actual proof that it does what it's supposed to. To capitalize on this confidence boost, you can make the product demo interactive through a platform like Tolstoy, with a direct shoppable integration that lets viewers purchase the product through the video. This also provides each customer with a personalized experience. » Learn more about how interactive videos can boost your sales 2. It Can Help You Engage Your Customers on Social Platforms As effectively engaging customers on social platforms gets harder, interactive product demos are becoming more relevant. These videos make it easier to advertise on social media thanks to their high levels of engagement and unique feeling, resulting in a bigger audience and more sales. 3. It Can Help You Grow the Number of Satisfied Buyers With the growth of your base of satisfied customers, remarketing will become increasingly challenging—especially if you have a product that lasts a long time. Creating a demo video of an updated version of the product or optional accessories can inspire customers to repurchase. Sharable product demos also help build a base of loyal customers who may share these videos with their friends and family, further increasing your customer base and building trust. Final Thoughts Beyond these three benefits, creating product demos showcases your business' expertise, improves advertising variety, and provides customers with the final push they need to take action. Adding an interactive aspect to the videos will increase engagement even more, and it's a surefire way to boost your brand. » Ready to start? Follow our guide to make a perfect interactive video for your online store
Asked 9 months ago
How to Write a Founder’s Story That Stands Out (+ Examples)
It's often difficult for marketers to communicate the ethos of a brand just through typical ads. This is where a founder's story comes in handy. A founder's story stands out by sharing the ideas, challenges, and passion behind a business and inviting the audience to join the journey. Here are some tips to help yours stand out. 4 Expert Tips for Creating a Distinctive Founder's Story 1. Keep It Short, Memorable, & Easy to Endorse Storytelling is an art, but you don't need to be an expert to do it right. The best way to make the story memorable and easy to endorse is to make it personal. If the audience can connect with the founder and their story, they'll engage more. Keeping it short and sweet goes hand in hand with this since the one emotion you don't want your audience to feel is boredom. TOMS does a great job of keeping it short while still managing to communicate the company's humanitarian origins. 2. Be Honest & Express Gratitude Honesty is the best policy, giving your story the genuine tone it needs. The story should share the founder's raw emotions throughout their journey—especially their gratitude to those who continued to support the business through challenges (such as the employees, customers, investors, and partners). Chipotle's story is one of being honest with their customers and especially grateful to their employees. 3. Make It Relevant When composing the story, make sure to keep it relevant to the brand and the audience. Don't stray from the main storyline unless necessary. Sticking to the point will bring out positive emotions in the audience, especially if you're targeting something they're passionate about too. Warby Parker, for example, addresses the pain point of expensive eyewear, as it's the very reason the founder started the company. 4. Share Your Beliefs, Vision, & Mission Most importantly, the founder should share what motivated them to start the business and what the beliefs, vision, and mission that drives them are. Describing these details briefly will give your audience a better understanding of how they can fit into the brand's vision. SoulCycle is genuine and isn't afraid to share what drives them, which does a great job of attracting those who can relate. » Interested in interactive marketing? Take a look at the best interactive marketing tools and strategies Final Thoughts While it may seem daunting at first, all you need to make your story stand out is just sharing your journey in a genuine, relevant, and positive way. Your brand's unique approach will inspire the audience and give them something to think about.
Asked 9 months ago
Video Sales Letters & Why Using Them Helps You Book More Meetings
Traditional sales letters are used to pitch an idea or product to a prospective customer by gaining their attention, discussing pain points, and offering your product as a solution. With video sales letters, the power of this marketing strategy is taken a step further. And since videos bring more engagement, there's no reason to leave them out of your sales letter strategy. » Are you new at video prospecting? Make sure to avoid the most common video prospecting mistakes. What Is a Video Sales Letter? A video sales letter is very similar to the traditional sales letter, as it uses the same methods to build a desire for a product or service by pinpointing issues and then offering the product as a solution to said problems. A good video sales letter should: Point out an issueProvide a product or service as a solutionBuild brand credibilityDiscuss social proof Why Are Video Sales Letters So Effective? According to surveys, more than 70% of people would prefer to learn about a product through video than by reading a text. Videos are more relatable, entertaining, and direct. This helps create better engagement by controlling your sales flow (viewers tend to skim text but watch entire videos). Furthermore, we are very visual creatures and respond to tone and body language. With video sales letters, you can personalize your content, giving your audience a more relatable experience. Key Takeaway Video sales letters take the successful strategy of sales letters and give it a modern-day twist by adding a visual and captivating aspect. After all, videos are the most viewed content on the internet, so why not take advantage of them?
Asked 9 months ago
How Does Shoppable Video Technology Work?
Shoppable videos are a useful tool that allows for more meaningful interactions and ensures increased conversions while gathering valuable user data as customers engage with the videos. » New to shoppable videos? Find out what is a shoppable video Understanding Shoppable Video Technology Shoppable videos make use of embedded links for purchasable items within videos. These links will redirect customers to where they can buy the item without needing to leave the video page. Customers are able to view products, make a purchase, and go back to the video without disrupting their shopping experience. Shoppable videos have created a real-world, interactive shopping experience where customers never need to leave the social or video platform, ultimately simplifying the shopping experience. Benefits of Shoppable Videos Simplify the buying process: Shoppable videos shorten your marketing funnel, allowing customers to view, click, and buy in the same place.Increase customer engagement: Videos increase engagement, and are a cornerstone in online marketingith the addition of Shoppable links, this goes a step further.Increase conversion rate: Because the buying process is streamlined, customers need to take fewer steps, which decreases dropouts and increases conversion rates.Improve brand loyalty: When customers can view a product demonstration they have a better idea of what they're purchasing, thus building trust and returning customers.Boost sales: As the buying process is simplified, more customers will make it to the final step without complications, and make a purchase. Encourage engagement, place a product link within the first few shots, and focus on a few products in your shoppable videos to see your sales rise. » Ready to get creative? Make a shoppable video with Tolstoy
Asked 9 months ago
5 Steps to Add YouTube Videos to Shopify (+Screenshots)
Videos provide a visually stimulating experience for your viewers, increasing engagement and conversions. It is no wonder that over 85% of marketing professionals make use of video marketing, and if you're not adding videos to your online store—you're missing out. » Learn how to increase Shopify engagement with video advertising Embedding YouTube Videos on Shopify Store Page Here's how you can embed a youtube video to your store page. Step 1. Copy YouTube Video URL Your first step is to head to Youtube, find the video you wish to use, and copy its URL. Step 2. Embed Responsively Head to Embed responsively and paste the link you copied into the box of the respective channel (in this case, Youtube), and click Embed. Step 3. Copy the Responsive Embed Code Snippet Select and copy the entire snippet code that appears below. Step 4. Open Shopify Dashboard & Find Your Page Log in to your Shopify and navigate to Online store > Pages and select the page you wish to add the video to. Step 5. Click “Insert Video” & Add Embed Code Finally, from the formatting icon panel, select Insert video. In the popup window, paste your responsive video embed code and select Insert Video. Adding Videos to Shopify Product Gallery To add a video to your product gallery, navigate to Shopify Dashboard > Products, and select the product you wish to edit. Under the media section, select Add from URL and paste the video link. Insert Videos Into Shopify Product Description To insert a video into your product description, simply select Insert video from the product description pannel, paste your video snippet, and click Insert video. Adding videos to your Shopify products and pages can easily be done in a few simple steps, but the benefits of doing so are seemingly endless, some of which include increased engagement and improved sales. » Looking for a faster way to add videos to your eCommerce? Integrate Tolstoy with your Shopify store
Asked 10 months ago
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