Shoppable Videos
Shop App Videos
Tapcart
Interactive Videos
Video Quizzes
New features
AI in eCommerce has become essential. From the moment customers land on your website to the time they check out, AI ensures the entire buying process is as convenient as possible. So, what are these essential AI must-haves?
Let’s take a closer look.
Ecommerce covers a lot of industries, from tech to fashion. Regardless of what type of business you have, here are the AI Tools you need in your tech stack:
With all the benefits of running eCommerce businesses, there’s one glaring downside: customers don’t have the full context of the product. If it’s brick and mortar, you can touch, feel, or get a 360 view of a product.
You can’t express these through pictures, but you can get close with product videos. Customers see products in action and in whatever context you choose. You have complete control. Shoppable videos take this further, allowing customers to shop from the video.
Still, videos are simply another way to showcase your products. What makes them more effective is how relevant they are to the customer. Would you rather customers see a pre-set video feed or a personalized one tailored to their preferences, recent purchases, and taste?
Tolstoy makes that possible. It uses an AI-powered recommendation engine to tailor the shopping experience within your Tapcart app. You show the right product videos at the right time to the right customer.
Studies suggest that businesses that answer customer questions first often get the sale. Customers don’t want to keep jumping from one shop to another. In a vacuum where all choices are more or less equal in quality and price, convenience becomes the deciding factor.
AI chatbots help you provide 24/7 support. They can handle FAQs, tracking orders, and escalating real issues to your team only when needed. Tools like Gorgias or Zendesk with AI layers can do this at scale.
Your product descriptions and website copy articulate value to customers. While product videos and images bring context, copy connects everything together and encourages customers to take action.
The issue is doing this at scale, especially if you add hundreds of products. You’ll need AI tools to create tailored content for hundreds (or thousands) of SKUs. For tasks like this, LLMs like ChatGPT work well. But if you want an easier interface, use tools like Jasper or Copy.ai.
The last thing you want happening is getting complaints from customers about checking out an item in their carts, only to find out it’s out of stock. With an AI inventory forecasting tool, you avoid stockouts, having excess inventory, and wasting money on products that don’t sell.
AI inventory forecasting tools can also analyze past trends, seasonal spikes, and external data (like market demand) to forecast what to order, how much, and when. For this, you can try tools like Inventory Planner or NetSuite with predictive analytics.
Visuals matter in eCommerce. You should at least have high-quality photos if you don’t have videos on your eCommerce site. But if you have hundreds of SKUs, you’d need a tool that helps you edit in bulk.
Choose editing tools with AI features like automated background removers, lifestyle mockups, and upscalers. Tools like Canva are indispensable, especially if you’re still starting out and don’t have a budget for more professional, high-quality, and studio-grade product photos.
The market constantly changes. Small shifts in pricing from competitors can take a bulk of your customer base. Before you can make a change, things might be too late. To keep up, you need an AI tool to help you set prices that make sense right now.
With AI tools like Intelligems or BlackCurve, you can automatically adjust product pricing based on demand, competitor pricing, and customer behavior. These tools help create different pricing strategies, A/B test performance, and automatically optimize pricing based on profit data.
If you’re still sending generic SMS and promotional emails to your customer base, you’ll just harm deliverability and sender reputation. AI can personalize messaging based on purchase history, cart activity, and browsing behavior.
But it’s not just about marketing. Transactional emails like order confirmations, receipts, back-in-stock alerts, and shipping updates can also be dynamically personalized with AI.
Tools like Klaviyo or Rebuy let you automate these touchpoints while tailoring the content to match each customer’s preferences, timing, and tone. This small touch makes your brand feel more thoughtful and keeps customers in the loop without sounding robotic.
Ever wonder how some shops just know what you need or want before even thinking about it? That’s not just luck or coincidence. It’s all data. If you want to give customers that “how did they know!?” moment, you’ll need an AI-powered recommendation engine.
These AI engines analyze browsing history, purchase behavior, and similar customer data to suggest relevant products. That means more upsells and cross-sells. A great example of this is Amazon’s People Also Bought recommendations.
If five people bought cat collars and four also bought personalized pet name tags, guess what the next shopper will see? That same pet name tag—front and center. The engine learns patterns and behaviors and then uses that data to make spot-on, natural suggestions.
AI in eCommerce is essential to stay competitive, give a seamless and convenient buyer experience, and scale operations without burning out your team.
If you need a tool to engage more customers, improve product discovery, and sell more products through relevant and personalized shoppable videos, there’s no better tool than Tolstoy. Try it out for free today!
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Branching videos are a type of interactive video that allows business owners to create personalized, interactive videos geared toward their customer's specific queries and needs. Basically, interactive branching videos allow visitors to personalize their journey on a website.
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