AI Shopper

Your AI shopping agent for agentic commerce

Increasing revenue for the world’s top brands

  • Henne Organics
  • Laura Mercier
  • The Ordinary
  • KitchenAid
  • Kosas
  • Milk Makeup
  • Tarte
  • Toys"R"Us
  • Princess Polly
  • Gorjana
  • Culture Kings
  • Caraway
  • Rhone
  • Rhode
  • Béis
  • Faherty
  • K18
  • Haus Labs
  • Dermalogica
  • r.e.m. beauty
  • ColourPop
  • REFY
  • LSKD
  • Color Wow
  • Odele
  • Hello Molly
  • Kookaï
  • Anne Klein
  • DRMTLGY
  • bareMinerals
  • BlackMilk Clothing
  • Caden Lane
  • Thrive Causemetics
  • Tower 28 Beauty

AI search

An AI shopping agent for your brand

Give shoppers an always-on AI shopping agent that answers, recommends, and helps them buy in real time across agentic commerce journeys.

Activate AI search
AI Shopper chat answering a shopper's question on a storefront

Top questions

Answers that drive action

Surface and answer the top 3 questions per product - automatically generated from product data, tailored to shopper intent, and fully editable by your team - right on the PDP.

Enable top questions
Top questions answered automatically on a product detail page

The industry’s best virtual try-on

  • See It On You

    Realistic virtual try-on lets customers visualize how products look and fit before buying.

  • Find Your Size

    Customers enter their measurements to receive highly accurate sizing recommendations.

  • Complete the look

    Boost AOV with cross-sell suggestions that finish the look.

Experience virtual try-on
Virtual try-on showing a product worn by the shopper

Where conversion meets conversation

Avg. conversion uplift
10x
Increase in AOV
150%
Sign in with their email
63%

Upsell

AI Shopper guides customers to the right products at the right moment - and lets them add to cart without ever leaving the chat. The result? Seamless upsells and higher AOV.

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AI Shopper recommending products with in-chat add to cart

The most accurate answers - with zero setup

Trained instantly on your catalog and brand rules, AI Shopper delivers precise, personalized responses without manual setup or training.

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AI Shopper answering product questions from catalog data

Your brand. Your rules. On autopilot.

Guardrails ensure every answer matches your brand voice and logic. No hallucinations, no off-brand replies - just high-converting conversations.

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Brand guardrails controlling AI Shopper's tone and answers

Know every customer. Grow every segment

Signed-in users get a seamless, personalized experience - while you collect rich data on size, fit, style, preferences, and purchase behavior. These profiles power CRM, email flows, and lifecycle marketing at scale.

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Customer profile with size, style, and preference data collected by AI Shopper

Integrates with your stack

AI Shopper connects with your product data and tech stack out of the box.

Shopify

Easily connect AI Shopper to your Shopify store to deliver personalized chat experiences based on real-time product data and inventory.

Learn more about the Shopify integration

Klaviyo

Sync new subscribers and shopper insights captured in AI Shopper directly into Klaviyo to fuel smarter segmentation and automated flows.

Learn more about the Klaviyo integration

Gorgias

Automatically push AI Shopper conversations and viewer data into Gorgias to streamline support and follow-up.

Learn more about the Gorgias integration

Attentive

Use insights from AI Shopper to personalize SMS campaigns and guide shoppers through smarter journeys across touchpoints.

GA4

Track how customers interact with AI Shopper to uncover deep behavioral insights and optimize your conversion funnel.

Tapcart

Seamlessly integrate Tolstoy’s AI Shopper into your Tapcart app - giving every shopper a personalized, on-brand assistant that recommends products, answers questions, and drives conversion in real time.

Learn more about the Tapcart integration

Frequently asked questions

What is Tolstoy AI Shopper?

AI Shopper is an AI shopping agent that lives on your ecommerce site. It supports agentic commerce by answering customer questions, recommending products, and letting shoppers add to cart directly from chat. AI Shopper trains instantly on your catalog and brand rules, so it delivers accurate, on-brand responses without manual setup.

What features does AI Shopper include?

AI Shopper combines an AI shopping agent with shopping functionality to support agentic commerce and drive conversions.

Core features:

  • AI Search gives customers a ChatGPT-like chat experience for your brand
  • Top Questions surfaces and answers the top 3 questions per product on PDPs
  • Virtual Try-On lets customers see how products look on them before buying
  • Find Your Size provides accurate sizing recommendations based on measurements
  • Complete the Look suggests cross-sell items to boost AOV
  • In-chat add-to-cart lets customers buy without leaving the conversation

Learn more about AI personal shoppers.

What results can I expect from AI Shopper?

Brands using AI Shopper see significant improvements in conversion and order value.

Typical results:

  • 10x average conversion uplift from shoppers who engage with AI Shopper
  • 150% increase in AOV through personalized recommendations and upsells
  • 63% of users sign in with email building your customer database

CSB saw a 6% lift in conversion, translating to thousands of incremental orders.

Learn more about CSB's success story.

How does virtual try-on work?

AI Shopper's virtual try-on lets customers visualize products before purchasing. Shoppers can see how items look on them using realistic try-on technology, enter their measurements for accurate size recommendations, and get cross-sell suggestions that complete the look. This reduces returns by helping customers make confident purchase decisions.

Does AI Shopper require manual training?

No. AI Shopper trains instantly on your product catalog and brand rules. It delivers precise, personalized responses without manual setup or ongoing training. You set guardrails to ensure every answer matches your brand voice and logic. No hallucinations, no off-brand replies.

What platforms does AI Shopper integrate with?

AI Shopper connects with your product data and tech stack out of the box.

Supported integrations:

  • Shopify for real-time product data and inventory sync
  • Klaviyo for subscriber sync and automated email flows
  • Gorgias for support handoff and conversation history
  • Attentive for personalized SMS campaigns
  • GA4 for behavioral insights and funnel optimization
  • Tapcart for mobile app integration

Learn more about Tolstoy's integrations.

How does AI Shopper help with customer data collection?

AI Shopper captures rich customer data during every conversation. Signed-in users share size, fit, style preferences, and purchase intent, which builds detailed customer profiles. This data syncs with your CRM, powers email flows, and enables lifecycle marketing at scale.

Learn more about Tolstoy.

It was exciting to see the real impact the AI Personal Shopper had on conversion. We ran the test to understand its commercial value – and it absolutely delivered. The results made it clear that this tool isn’t just smart, it drives measurable results.

Soul Naylor eCommerce Coordinator @ CSB

6.0 % lift in conversion translates to thousands of incremental orders.

Read full story

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