AI Player
The #1 shoppable video solution for ecommerce
Turn product videos into interactive shopping experiences across every commerce surface
On your ecommerce site
Shoppable video feeds
Add product-aware video feeds, stories, and carousels to PDPs and landing pages so shoppers can watch, click, and buy in context.
Import clips from TikTok, Instagram, YouTube, Google Drive, and your content library. AI matches videos to products and variants automatically.
Turn every PDP into a guided shopping experience
Dynamic media gallery
Replace static product media with an interactive gallery built for video, product discovery, and conversion.
Show different images, videos, product stories, and AI-powered widgets based on visitor behavior, location, traffic source, size, style, or campaign context.
Capture every interaction - scrolls, clicks, conversions - then A/B-test creatives and automatically serve the top performers.
AI Widget Builder
Build custom PDP widgets from chat
Describe the PDP experience you want, from product stories to routine builders, quizzes, guides, and shoppable modules. Tolstoy turns your prompt into a custom widget your team can edit and publish.
Connect catalog data, Brand DNA, UGC, reviews, and product media so every widget feels native to the page and helps shoppers choose what to buy next.
How video translates to revenue
up to
307%
Conversion uplift
up to
4X
Increase in time on site
up to
3X
AOV uplift
How the smartest brands win with Tolstoy
Fashion
Beauty
Accessories
Home Goods
Supplements
Jewelry
Shoppable video, AI widgets, and product stories across every commerce surface
Dynamic PDP stories
Product specific videos that boost conversion.
Media gallery
Surface dynamic content and get visibility to the assets' performance.
Related products carousel
Drive product discovery by featuring videos of similar products.
Homepage spotlight
Build brand connection and drive product discovery.
Hero videos
Hero videos that load fast, look great, and drive action instantly.
'For you' feed
Like TikTok, but for your brand—personalized to drive engagement, scrolls, and clicks.
Collection-grid tiles
Highlight new products and promos with branded videos automatically distributed across your collection pages.
Product video tiles
Highlight new products and promos with branded videos automatically distributed across your collection pages.
Social landing page
Bridge the gap from scroll to shop with video-based landing page built for social traffic.
Video page
Showcase all your video content in one place—on your site, where it converts.
Abandonment flows
Win back shoppers with personalized product videos in cart and browse abandonment emails.
Trending videos
Put top-performing videos to work across every campaign.
App video stories
Mobile-optimized videos on PDPs that drive in-app engagement and conversion.
App 'For you' feed
Seamless integration through your app provider or our plug-and-play SDK
Connected to the tools your commerce team already uses
Frequently asked questions
AI Player is Tolstoy's shoppable video and AI widget platform for ecommerce websites. It displays product-aware videos, feeds, stories, carousels, and interactive shopping experiences across your site so shoppers can add products to cart from the experience.
AI Player gives your team the building blocks to turn video, product data, and campaign context into shopping experiences that can run across your storefront.
Core capabilities:
- Shoppable video feeds on PDPs, homepage, collection pages, and landing pages
- Auto-import from TikTok, Instagram, YouTube, and Google Drive
- AI-powered tagging that matches videos to products and variants automatically
- Dynamic media gallery that personalizes PDP content based on visitor behavior
- A/B testing that identifies top performers and serves them automatically
- Custom PDP widgetsfor product stories, routine builders, quizzes, guides, and custom shopping experiences
- Email and SMS integration through Klaviyo flows or optimized GIFs for other providers
Learn more about shoppable video solutions.
Brands using AI Player see significant improvements in engagement and revenue.
Typical results:
- Up to 307% conversion uplift on pages with shoppable video
- Up to 4x increase in time on site from engaged viewers
- Up to 3x AOV uplift through improved product discovery
Skin Rocks saw a 14% conversion rate lift after adding UGC and video to their PDPs.
Learn more about Cancha Bags' 35% conversion boost.
Yes. Teams can describe PDP stories, product guides, quizzes, routine builders, and shoppable modules in a chat-based builder. Tolstoy turns the prompt, product catalog, Brand DNA, and content sources into an experience your team can edit and publish.
AI Player connects with ecommerce, content, analytics, support, and lifecycle tools so video and widgets can use the context your team already has.
Supported platforms:
- eCommerce: Shopify, WooCommerce, Magento, BigCommerce, VTEX, Wix
- Mobile apps: Tapcart, Shop App
- Email and marketing: Klaviyo, Yotpo
- Support: Gorgias
Shopify users get one-click installation with automatic catalog sync. Other platforms require two code snippets and a product catalog CSV.
Learn more about Tolstoy's integrations.
The dynamic media gallery replaces your default PDP gallery with a personalized, interactive experience. It automatically shows different images and videos based on each visitor's behavior, location, or traffic source. Shoppers can also choose a model that matches their size or style. Every interaction is tracked, and AI Player A/B tests creatives automatically to serve top performers.
Learn how to create product videos that convert.
No. AI Player uses lazy loading, deferred video delivery, and a sub-50KB JavaScript payload to ensure zero impact on Core Web Vitals. Videos only load when customers scroll to them, not on initial page load. The multi-CDN architecture delivers content from the server closest to each visitor for maximum speed.
Learn more about Tolstoy.
We’re thrilled to be working with Tolstoy. It allows us to showcase UGC and video in an interactive format directly on our PDPs. Our customers appreciate authentic, raw content that shows the product in real-world use. This enhances trust and helps them make more informed purchasing decisions.
Ecommerce Manager @ Skin Rocks
+14%
Conversion Rate Lift
Positive Customer Response
Frictionless Experience