Fashion
Boost AOV with UGC carousels on PDPs
Make cross-selling feel like part of the journey, not a detour.
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AI Player
The #1 shoppable video solution for ecommerce
Turn product videos into interactive shopping experiences across every commerce surface
On your ecommerce site
Shoppable video feeds
Add product-aware video feeds, stories, and carousels to PDPs and landing pages so shoppers can watch, click, and buy in context.
Import clips from TikTok, Instagram, YouTube, Google Drive, and your content library. AI matches videos to products and variants automatically.
Add videos to your siteTry it yourself!
Turn every PDP into a guided shopping experience
Dynamic media gallery
Replace static product media with an interactive gallery built for video, product discovery, and conversion.
Show different images, videos, product stories, and AI-powered widgets based on visitor behavior, location, traffic source, size, style, or campaign context.
Capture every interaction - scrolls, clicks, conversions - then A/B-test creatives and automatically serve the top performers.
Get started for freeAI Widget Builder
Build custom PDP widgets from chat
Describe the PDP experience you want, from product stories to routine builders, quizzes, guides, and shoppable modules. Tolstoy turns your prompt into a custom widget your team can edit and publish.
Connect catalog data, Brand DNA, UGC, reviews, and product media so every widget feels native to the page and helps shoppers choose what to buy next.
For a dedicated Shopify workflow, explore Shopify PDP video widgets.
How video translates to revenue
up to
307%
Conversion uplift
up to
4X
Increase in time on site
up to
3X
AOV uplift
How the smartest brands win with Tolstoy
Beauty
Show real results with before & after demos
Let customers see your products in action with authentic results.
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Accessories
Make product discovery effortless
Video carousels highlight your variety. Shoppers see more, buy more.
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Home Goods
Bring every product to life - up close and all around
Feature-rich videos that let shoppers explore every detail with confidence.
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Supplements
Educate and inform with detailed product videos
Make product benefits crystal clear with expert explainers.
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Jewelry
Increase engagement with real customer videos
Styled-by-you videos that build trust and inspire clicks.
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Shoppable video, AI widgets, and product stories across every commerce surface
PDPs
Dynamic PDP stories
Product specific videos that boost conversion.
Media gallery
Surface dynamic content and get visibility to the assets' performance.
Related products carousel
Drive product discovery by featuring videos of similar products.
Homepage
Homepage spotlight
Build brand connection and drive product discovery.
Hero videos
Hero videos that load fast, look great, and drive action instantly.
'For you' feed
Like TikTok, but for your brand—personalized to drive engagement, scrolls, and clicks.
PLPs
Collection-grid tiles
Highlight new products and promos with branded videos automatically distributed across your collection pages.
Product video tiles
Highlight new products and promos with branded videos automatically distributed across your collection pages.
Landing pages
Social landing page
Bridge the gap from scroll to shop with video-based landing page built for social traffic.
Video page
Showcase all your video content in one place—on your site, where it converts.
Email & SMS
Abandonment flows
Win back shoppers with personalized product videos in cart and browse abandonment emails.
Trending videos
Put top-performing videos to work across every campaign.
Mobile Apps
App video stories
Mobile-optimized videos on PDPs that drive in-app engagement and conversion.
App 'For you' feed
Seamless integration through your app provider or our plug-and-play SDK
Connected to the tools your commerce team already uses
Shop App
Showcase shoppable videos across your Shop store, PDPs, and the Shop app home feed—driving discovery, engagement, and purchases from high-intent mobile shoppers.
Shopify
Install AI Player on your Shopify store to auto-sync shoppable videos with your catalog and drive conversion across every product page.
Tapcart
Bring shoppable video to your mobile app. Integrate AI Player into Tapcart to showcase the right videos to each shopper, in real time.
Klaviyo by Zapier
Add new Klaviyo subscribers directly from Tolstoy responses to automate your lead capture and engagement.
VTEX
Seamlessly connect Tolstoy to your VTEX store to deliver personalized video experiences. Add Tolstoy across your site in minutes to highlight products, answer questions, and guide shoppers.
Yotpo
Sync AI Player performance data with Yotpo to boost review requests, loyalty flows, and personalized campaigns.
Magento
Easily integrate Tolstoy with your Magento store to create interactive, shoppable video experiences. Add Tolstoy anywhere on your site in just a few clicks to capture attention and inspire purchases.
WooCommerce
Easily add Tolstoy to your WooCommerce store to engage shoppers and drive sales. Embed Tolstoy on product pages, category pages, or site-wide in just a few clicks.
Fuego
Quickly create and share videos inside Slack to explain ideas, give feedback, or onboard teammates—no meetings required.
Gorgias
Automatically send Tolstoy viewer interaction data directly to Gorgias. Open Gorgias chat within Tolstoy to support your customers via a frictionless experience.
Bigcommerce
Easily embed Tolstoy on your site or add as a pop up to draw viewers in and provide face to face interactions, anytime and anywhere.
Wix
Easily add your interactive Tolstoy to your site to draw viewers in and provide face to face interactions, even when you’re offline. Embed your Tolstoy on any landing page or add as a widget.
Frequently asked questions
What is Tolstoy AI Player?
AI Player is Tolstoy's shoppable video and AI widget platform for ecommerce websites. It displays product-aware videos, feeds, stories, carousels, and interactive shopping experiences across your site so shoppers can add products to cart from the experience.
What can AI Player and AI widgets do?
AI Player gives your team the building blocks to turn video, product data, and campaign context into shopping experiences that can run across your storefront.
Core capabilities:
- Shoppable video feeds on PDPs, homepage, collection pages, and landing pages
- Auto-import from TikTok, Instagram, YouTube, and Google Drive
- AI-powered tagging that matches videos to products and variants automatically
- Dynamic media gallery that personalizes PDP content based on visitor behavior
- A/B testing that identifies top performers and serves them automatically
- Custom PDP widgets for product stories, routine builders, quizzes, guides, and custom shopping experiences
- Email and SMS integration through Klaviyo flows or optimized GIFs for other providers
Learn more about shoppable video solutions.
What results can I expect from AI Player?
Brands using AI Player see significant improvements in engagement and revenue.
Typical results:
- Up to 307% conversion uplift on pages with shoppable video
- Up to 4x increase in time on site from engaged viewers
- Up to 3x AOV uplift through improved product discovery
Skin Rocks saw a 14% conversion rate lift after adding UGC and video to their PDPs.
Learn more about Cancha Bags' 35% conversion boost.
Can AI Player create custom PDP widgets?
Yes. Teams can describe PDP stories, product guides, quizzes, routine builders, and shoppable modules in a chat-based builder. Tolstoy turns the prompt, product catalog, Brand DNA, and content sources into an experience your team can edit and publish.
What connectors does AI Player work with?
AI Player connects with ecommerce, content, analytics, support, and lifecycle tools so video and widgets can use the context your team already has.
Supported platforms:
- eCommerce: Shopify, WooCommerce, Magento, BigCommerce, VTEX, Wix
- Mobile apps: Tapcart, Shop App
- Email and marketing: Klaviyo, Yotpo
- Support: Gorgias
Shopify users get one-click installation with automatic catalog sync. Other platforms require two code snippets and a product catalog CSV.
Learn more about Tolstoy's integrations.
How does the dynamic media gallery work?
The dynamic media gallery replaces your default PDP gallery with a personalized, interactive experience. It automatically shows different images and videos based on each visitor's behavior, location, or traffic source. Shoppers can also choose a model that matches their size or style. Every interaction is tracked, and AI Player A/B tests creatives automatically to serve top performers.
Learn how to create product videos that convert.
Will AI Player slow down my site?
No. AI Player uses lazy loading, deferred video delivery, and a sub-50KB JavaScript payload to ensure zero impact on Core Web Vitals. Videos only load when customers scroll to them, not on initial page load. The multi-CDN architecture delivers content from the server closest to each visitor for maximum speed.
Learn more about Tolstoy.
We’re thrilled to be working with Tolstoy. It allows us to showcase UGC and video in an interactive format directly on our PDPs. Our customers appreciate authentic, raw content that shows the product in real-world use. This enhances trust and helps them make more informed purchasing decisions.
Ecommerce Manager @ Skin Rocks
- +14% Conversion Rate Lift
- Positive Customer Response
- Frictionless Experience
Shoppable video by industry