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The Importance of good product videos for eCommerce

In recent years, videos have become the most powerful medium for eCommerce brands to share their story and products in an authentic way. Not only are videos a powerful way to showcase what your brand has to offer in a visually engaging way, but today’s consumers are increasingly on the lookout for video content to make final decisions throughout their shopping journey. So, if your website is still short of video content in this new age of shopping, it may be time to consider incorporating eCommerce product videos into your brand’s online shopping experience.

Whether you’re a new eCommerce store owner or have been working on your eCommerce business for years, there’s a place for product videos at every stage of your business’ lifecycle to boost customer engagement and drive conversion rates. 


What exactly is a product video? Essentially, eCommerce product videos highlights your products features in a visually engaging way, and gives consumers a taste into what it would be like to own the product as well. eCommerce product videos also allow you to give visual how-tos, product demonstrations, and even showcase influencers to keep a consistent image across all aspects of their brand, including social media.  


Product videos for eCommerce do more than just showcase your brand and products in a fun way. In today’s day and age, consumers actually would prefer to make their purchasing decisions after already watching product videos. And in a report by Render Forest, we can see that incorporating eCommerce video production into your marketing plan will have a huge impact on your company’s bottom line:


  • 44% of consumers are more likely to purchase a product after watching a video about it.
  • After using more videos on-site, 83% of video marketers claim that average time on their website has increased, making consumers more invested in their brand and products. 
  • 52% of marketers say that video content provides the best ROI. 


In a nutshell, product videos for eCommerce are now more essential than ever to give customers the type of content they’re most comfortable and interested in consuming, to make them feel instantly connected to your brand, and to make them confident to continue with their purchasing decisions. So, investing in video may be your next best bet to win the hearts of your customers and to drive more sales. 


Photo v. Video v. Interactive video


There are tons of different content types you can have sitting on your website to give your customers the necessary information and visuals throughout their shopping experience. From photos to videos to now interactive videos, the types of ways to engage customers are endless. Let’s dive in.


A picture may be worth a thousand words, but when it comes to product photos, it can be hard to know what those words are. In an effort to sell more products, many online retailers use perfectly-edited photos that bear little resemblance to the actual product. The result is a frustrating experience for customers, who often find that the product they receive looks nothing like the one they saw online. In addition to being misleading, this practice can also create unrealistic expectations, leading customers to return items that are perfectly normal. To avoid this problem, retailers should focus on using simple, honest photos that accurately represent the product. Only then will customers be able to make informed choices about their purchases.


A video product is a great way to promote your business. It can show potential customers what you have to offer, and it can help you stand out from the competition. Of course, making a video product is not always easy. You need to have a good idea, and you need to be able to execute it well. However, the effort is usually worth it. A video product can be a very effective marketing tool, and it can give your business a boost.

Interactive video

Interactive video is one of the hottest trends in online shopping right now. And for good reason! Shoppable videos allow shoppers to interact with products in a whole new way, making the shopping experience more fun and immersive. Best of all, shoppable videos make it easy to buy the products you see and love. So if you're looking for a more exciting and convenient way to shop, be sure to check out shoppable videos on your favorite retail websites. You'll be glad you did!

As you can see, each type of content has its own purpose in the eCommerce world. And while all three are important, product videos seem to be taking the lead as the most powerful way to engage potential customers and increase sales. If you’re not using video content on your site yet, now is the time to start!

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