Video Stories

Step into the world of interactive videos. Our blogs give you an inside look into creating video content for your e-commerce store. Learn how you can drive customer engagement and turn one-on-one conversations into conversions.
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5 Best Short Shoppable Video Examples: Advertise Your Products Like a Pro
Shoppable video5 Best Short Shoppable Video Examples: Advertise Your Products Like a ProThe age of the short video is here, and it's time to get on board. It's no doubt that videos are dominating the advertising landscape—but with shorter shoppable videos, you can get your message across in a fraction of the time. The key is to create an informative and entertaining video that won't take too long for potential customers to watch. Plus, younger generations prefer watching condensed videos—hello, TikTok, Reels, and YouTube Shorts. With that in mind, let's take a look at five of the best short shoppable video examples that are sure to help you advertise your products like a pro. 1. Missoni & Adidas As one of the world's most recognizable fashion brands, Adidas knows how to make an impact with their videos. One of our favorite videos is the collaboration between Missoni and Adidas. This shoppable video example is less than a minute long, but it still packs a powerful punch. It advertises their new collection by focusing on the products and their aesthetics. The video also highlights colors, patterns, and fun, active ways to use the product, helping potential customers better visualize what they're buying. 2. FluffCo Using customer reviews for product ads is a great way to engage with customers, but it has many other benefits too. For example, take a look at this advertising video from FluffCo. It can help create an authentic sense of trust, provide credibility through the use of actual customer experiences, and drive conversions. » Learn more about how shoppable videos are shaping e-commerce 3. Gogglesoc What we really liked about Gogglesoc is how engaging and interactive their video is. A new level of interactivity was added by bringing in customer reviews and the option to click on the + icon for more. This way, customers can get a better idea of the product. In our opinion, it is a great way to combine aesthetic visuals with informative shoppable content. 4. ZAILA For skincare brands, it's essential to showcase their products in an engaging way. ZAILA does this perfectly with the use of their beauty ambassadress in their short shoppable video. She displays how their product is used and how it looks on the skin after application. If a brand is true to their "real results," then those results should be reflected in the way they market their products. This is especially true if the aim is to build trust, and this video is one great way to do it. 5. Anyday Anyday made a good impression with this short video that shows the features of their product and what it can do for customers. Additionally, they also provide a quick customer service demo that allows potential customers to get the help they need without having to leave the video. Moreover, the video is made interactive to ensure customers can get all the information about the products before making a decision. It's a great way to create an engaging and shoppable video that customers can easily connect with. How to Advertise Like a Pro Now that you’ve got a glimpse at what these pro-level shoppable videos look like, it's time to create one of your own using these 4 suggestions: Focus on Quality: Make sure your video looks great and is high-quality. High-quality videos will help you make a better impression.Get Creative: Your video should be creative and stand out from the rest. Get creative and fancy!Keep It Short: Shorter videos are a trend now, so you want to be sure to keep them as short and sweet as possible.Include a Call to Action: Don't forget to include a call-to-action at the end of the video. Drop a link to your website or the product page. One key point to remember is that shoppable videos should be engaging, informative, and easy to understand. When creating your shoppable video, make sure to focus on the benefits of your product and the customer experience. » Prefer advertising on Instagram? Check out the best 5 examples of Instagram shoppable videos Final Thoughts Short shoppable videos are a great way to advertise your products in an entertaining and informative way. By taking a look at some of the best short shoppable video examples and following the listed tips, you can learn how to create an engaging and interactive video of your own. Remember, making the right choice when creating shoppable videos is essential for drawing in customers and keeping them engaged. If you do it right, you’ll have a powerful video that can convert viewers into paying customers. » Ready to start? Use Tolstoy to make your own short shoppable video
5 Clever Product Explainer Video Examples to Draw Inspiration From in 2023
Video marketing5 Clever Product Explainer Video Examples to Draw Inspiration From in 2023Product explainer videos, what are they? These clever videos are an effective way to quickly and clearly communicate the benefits of a product or service to customers. They are designed to grab attention, create interest, and motivate viewers to take action. Product explainer videos can be used in various stages of the marketing funnel—from generating leads at the top of the funnel (TOFU) to converting prospects into customers near the bottom (BOFU). These videos make it easier for marketers to reach their target audience, build trust with potential customers, and increase conversions. Structure of Product Explainer Videos Product explainer videos are typically structured in 4 parts: Introduction of the problem that the audience might have The introduction part sets the tone for the video, presenting a relatable context in which the audience might need the product or service. Explanation of the product’s key features and benefits related to the problem The explanation part helps explain why customers should buy the product, focusing on its features and benefits. Examples of how the product works Examples help demonstrate how the product can be used in real-life scenarios. A call-to-action Finally, the call-to-action encourages viewers to take action, such as buying or signing up for a service. With all that in mind, let’s look at 5 clever product explainer videos that you can use as inspiration in 2023. » Learn more about how interactive video marketing can improve customer experience 1. Spotify Spotify is a music streaming service that has become increasingly popular over the years. 11 years ago, Spotify introduced the app with this creative ad video for the brand, gaining millions of views and subscriptions. Its product explainer video focuses on how easy it is to use the platform, with an upbeat tone that perfectly captures its target audience. The one thing we love about it is how it uses simple visuals to explain the concept of the product without the need for voiceover. The creativity and simplicity of the music, brand colors, and concept made it more engaging and appealing. 2. Ahrefs An indicator of a good explainer video is when it sticks to the point, and that’s exactly what Ahrefs did with theirs. This SEO tool has one of the best explainer videos out there. This is simply due to the fact that the video explains its features in a straightforward manner. It does an excellent job of highlighting how the tool works and why people should be using it. In this video in particular, Ahrefs played with engaging animation following a friendly voice that clarifies the "problem," or the "pain points," of their audience. It's simple but creative—but it's also detailed and perhaps a bit "longer," showing their target audience exactly what Ahrefs can do for them. 3. Dollar Shave Club Razor brand advertisements can be successful by using humor to draw in their young-adult male target audience. That's how Dollar Shave Club did it. Its explainer video uses comedy to capture the viewers’ attention, while quickly and effectively showing the product's features and benefits. The video cleverly uses metaphors such as “A dollar a month to shave time and shave money” to explain why Dollar Shave Club is a better choice than other competitors. If you ask us, never shy away from getting creative when it comes to showcasing your product or service—you have to stand out, and this Dollar Shave Club video definitely succeeds in that. 4. ZAILA A great example of a product explainer video is the one available on ZAILA's website. This video clearly and effectively explains how to use the product, shows the proper quantities, and showcases the benefits it can provide for your skin. The demonstrator also uses the product on herself, which shows viewers the results of using this particular skincare brand. By doing this in their explainer video, they managed to show potential customers why and how their skincare products can help them, while also building trust and creating a strong sense of community. 5. Buoy Buoy is a brand that sells electrolytes to maintain electrolyte balance in the body. Similar to that of ZAILA, their product explainer video also clearly shows how to use the product and how much of it you should use. It also briefly lists the benefits that come with it. Of course, there may be differences based on their respective industries, but the purpose of the video is the same—to provide viewers with an easy-to-understand explanation of their product. The best part about this explainer video is probably its creative approach, featuring a very creative backdrop and moving illustrations that help deliver the key message of their product. This video is an example of how you can make a great explainer video without having to spend too much money on production and animation. Why Are Product Explainer Videos Useful? Explainer videos have become an important part of marketing. Through visuals and audio, explainer videos effectively demonstrate the features of a product or service in an engaging and easily digestible way. This is also useful for growing businesses that may not have the budget for costly marketing campaigns, as it’s relatively easy and cost-effective to create a unique explainer video. Explainer videos are also great for establishing trust between the customer and the company, as they provide an opportunity to demonstrate what the product or service can do in an authentic way. By creating a compelling explainer video, you can quickly and effectively establish your company as a legitimate source of information, providing customers with the assurance that your product or service is worth investing in. In conclusion, explainer videos are an incredibly effective way to get your message across and build trust between your business and its potential customers. » Want to stand out from the crowd? Use interactive videos for your brand
3 Tips for Using Videos to Create Better Shoppable Customer Experiences
Video marketing3 Tips for Using Videos to Create Better Shoppable Customer ExperiencesThis likely isn’t a surprise to anyone, but online shopping is quite popular today. Consumers are flocking to the digital world for convenience, and it’s up to businesses like yours to make sure they have a positive experience. The challenge today is—how do you do that? Using videos is an excellent way to add value and create a better shoppable customer experience. They are engaging and interactive, and they help people feel more connected with your brand. But, it’s important for you to know how to use videos the right way. Additionally, when it comes to online shopping, customers want convenience and immediacy. They want to buy what they need quickly and easily, without any hassle. So what can you do to make sure your customers have a great shoppable experience using videos? Here are 3 tips that we think can help. » Do you have an online store? Read about other interactive marketing tools that can help you 1. Choose the Right Type of Video The type of video you should use depends on the product or service you’re selling. For example, if we're talking about an interactive product that needs to be used in a certain way, then an instructional video might be the best choice. On the other hand, if you’re selling a luxury item like jewelry, a lifestyle video showcasing the product could be more appropriate. Moreover, there are different types of videos that your potential customers would like to see, such as: Product demo videos to describe the products betterFounders' stories to introduce the brandShoppable videos on-site and on social media to make shopping more convenientReview videos showing how the products are used in different contexts Essentially, you should choose videos that are tailored to your products, brand, and customers. You also want them to convey the product’s value and benefits in the most effective way. 2. Pay Attention to the Structure Have a look at the structure of your video. Make sure it’s concise and easy to follow, while still conveying all the necessary information. Also, be sure to include a call-to-action at the end of your videos so customers can easily make a decision after they watch it. For example, you could include a link for them to buy the product, sign up for a service, or just browse your product page. Other things you need to consider when creating a great structure of a shoppable video are: LengthEngagementInteractivity Essentially, you want to make sure your videos are well-structured, informative, and engaging. Overall, the structure should be clear and logical. 3. Optimize Your Video If you’re using a shoppable video on social media, like Instagram, for example, make sure it’s optimized for mobile users. If you’re using it on your website, consider adding an in-video purchase option to streamline the process. Moreover, you can also add videos to your email campaigns or create a customized video landing page to help drive more conversions. In short, placement matters when it comes to shoppable videos. So, make sure you’re choosing the right locations for maximum potential, and make sure the video fits the platform. » Prefer to advertise on Shopify instead? Read our guide to embedding shoppable videos on Shopify How to Get Started Now that you have an idea of how to use videos to create better shoppable experiences, it’s time to start creating! Remember, the type of video you choose, its structure, and where you place it all matters when it comes to optimizing your shoppable experience. With a bit of planning and strategic thinking, you can create videos that not only engage customers but also drive conversions. Videos can be one of the most powerful ways to create memorable and lasting shoppable experiences for your customers. Use them strategically and you’ll be well on your way to creating more successful marketing campaigns. » Learn more about how shoppable videos affect e-commerce Why Focus on Videos? There you have it. The key is to keep your customers in mind and deliver an experience that’s tailored to their needs. By following these tips, you can create shoppable videos that will help boost your sales and build loyalty with your customers. And if you're not sure where to start, let Tolstoy handle the complicated details for you. Ultimately, creating a positive customer experience will help your business stand out from the competition and keep customers coming back for more. So don’t forget to include these tips and leverage the power of video when creating your next shoppable experience.
An eCommerce Guide to Shoppable Videos
Shoppable videoAn eCommerce Guide to Shoppable VideosConsumers today are used to discovering and engaging with people and brands through authentic, off-the-cuff, short-form videos, on platforms like Tiktok, Instagram, and Snap. By not offering a similar experience on their storefronts, brands are missing out on valuable conversions and data. In this guide we’ll cover everything you need to know on how to create engaging Shoppable Videos. Plus, we’ve included examples from successful brands who are using eCommerce videos to increase sales. Mobile shopping is continuing to rise, as are consumers' expectations of convenience. Shoppable videos streamline the shopping experience from product discovery to check-out. See the examples below of how brands are using shoppable videos to make it easier for consumers to view and purchase products without ever leaving the video. Nothing beats high-quality content. Capture your audience's attention (& wallet) with an experience as immersive as TikTok. Read below for the top 5 benefits of using shoppable videos for eCommerce. 1. Increase Customer Engagement Swipeable videos are familiar to customers, it mimics the experience on TikTok and Instagram Reels. When Shoppable video feeds are added to a site, customers view more products and spend more time on-site. 2. Deliver a Seamless Shopping Experience With an all-in-one platform to watch videos and shop, you’re satisfying the immediate purchase desire that content creates for the viewer, and in less clicks! 3. Give Personalized Recommendations Connect authentically and guide users towards the right products for them. It’ll feel as if they have a personal shopping assistant by their side. 4. Gain Valuable Consumer Insights Interactive videos provide tangible data on the customer journey. Use the collected metrics to uncover customer needs, improve their experience, and gain deeper insights into their buying habits. 5. Improve Conversion Rates Turn your visitors into customers in 5-minutes. Shoppable video drives engagement and streamlines the checkout process, making it easier and quicker for consumers to purchase. Shoppable videos are the future of eCommerce. Pull ahead of your competitors and increase in your key performance indicators (KPIs) by using the methods below. 1. Promote New Products Give your customers a visual walkthrough of your products or collections then allow them to add these items to the cart and be taken to the checkout page, directly through your video. Products can be categorized into Stories (similar feel to Instagram), or displayed in a scrollable Feed (similar to TikTok). 2. Provide Offers and Discounts Make it easy (and fun!) for customers to view your latest offers and discounts. You can even include promo codes within the video that your customers can use instantly. 3. Hook Viewers With Creator Content Capture your customers' attention with engaging footage and provide them with a unique channel for shopping at the same time. Grab user-generated content (UGC) you already have on TikTok, Youtube or Instagram, such as unboxing videos, wardrobe hauls and honest reviews, and place them directly on your product page. 4. Give Personalized Product Recommendations Turn visitors into customers when you engage them in a video quiz and provide product recommendations specifically for them. 5. Place an Add-to-Cart Button on Any Video Grab any video you already have on social media and it to your website or marketing campaign. Upgrade your video with an “add-to-cart” button or a link leading customers to a special landing page. Maximize views and engagement on your shoppable videos by incorporating them into every aspect of your eCommerce marketing strategy. Below are the best ways to share shoppable videos to boost conversions instantly. Maximize views and engagement on your shoppable videos by incorporating them into every aspect of your eCommerce marketing strategy. Below are the best ways to share shoppable videos to boost conversions instantly. Add Shoppable Videos to Your Website Bring your TikTok and Instagram videos to your website and let customers purchase products through them. With the below features, you can place shoppable videos on any page on your website or Shopify store. Send Shoppable Videos by SMS or Email Meet your customers where they are. Reach them on their mobile devices with attention grabbing videos through SMS and Emails. Your customers can start shopping directly through your video the moment they receive your email. Our favorite ways to use embedded shoppable videos Best Practices for Creating Shoppable Videos 1. Include Add-to-Cart Buttons Shorten the customer’s path from video consumption to purchase by making it easy for them to purchase items directly from the video. 2. Focus on 5-6 Products for Each Shoppable Video Customers retain the most information when there are common themes and a limited amount of items. Group your products into collections and show only 5-6 products per video. 3. Provide Captivating Product Demonstrations Through engaging and educational footage, give your customers a reason to buy your products by showing exactly how and why they should use them. 4. Create Exit Intent Videos When a customer is about to leave the page, set rules to pop up a widget that can engage users and keep them on the site longer - and even purchase straight from the new video. 5. Be Creative At the end of the day, the goal is to entertain your customers to the point where they don’t want to look away from the video, and thus leave them more likely to buy your products. Looking for More Inspiration? There’s no limit on the ways you can create and share shoppable videos to boost store sales instantly. For more inspiration, check out this article on 6 types of interactive Tolstoys you can create to level up your eCommerce game. If you have any questions, don’t hesitate to reach out to [email protected], we’re happy to help.
5 Ways to Digitize Assisted Shopping to Link Your Offline & Online Store
Video marketing5 Ways to Digitize Assisted Shopping to Link Your Offline & Online StoreThere's no denying that the world has been quickly shifting towards a digitized era, and with the help of the recent pandemic, the need for contactless shopping has skyrocketed this change. As shopping has taken a shift towards the digital world, it's essential to integrate your own store with the online world in order to stay ahead of the curve. We've put together 5 tips for helping you do so. 1. Encourage Customers to Follow Up With Your Brand Making a sale should not be the end of your relationship with your customers. Returning customers costs your business less, and encourages loyalty, brand awareness, and repeat sales. One way you can encourage customers to return to your store is by placing QR codes or your site's URL on the packaging. The interactive video above is a great example of how a QR code or URL listed on packaging can bring customers back to your store and directly into a new sales funnel. In this case, through personalized skincare recommendations. By encouraging customers to return to your online store, you not only gain the opportunity to make another sale but can further engrave your brand's name into the shopper, thus encouraging brand loyalty and a spread of awareness. 2. Implement Buying Online & Picking Up In-Store BOPIS is a click-and-collect strategy that allows customers to browse through your products in the comfort of their homes, make a purchase, and simply arrive at your physical address for collection. Customers don’t have to wait for products to be delivered, stand in long queues, or deal with returns of items that don't reach expectations. Products are also generally cheaper as customers save on delivery costs. With the option for customers to browse through an online catalog, it's possible to showcase more items than your physical storefront can display. When customers come to collect, stored times can be brought from the back store, thus creating a wider variety of products and more sales opportunities. With cheaper products, less effort, and a faster reward, it's clear why allowing customers to buy online and pick up in-store is an effective strategy. 3. Allow Customers to Save the Product for Later Online Allowing customers to browse through your products online, select what they like, and save it to be purchased later (like a shopping cart seen on eCommerce stores) will encourage shoppers to return to your online store to complete the purchase or make a new one. Not only this, but tracking what customers save can give you a better understanding of a product's popularity, how to correctly stock the item, and where potential buyers fall off the sales funnel. Customers should be allowed to return to the online store and continue with the buying process, or, alternatively, pay and collect for the item at a physical address. 4. Allow Ordering in the Store & Shipping to Customers’ Homes Not everyone likes to shop online; however, in-store shoppers can be limited in what they purchase due to transport space or time. One way to counteract this constriction on sales flow is by offering customers the ability to browse and purchase products in-store and have them delivered to their homes. This allows customers to purchase a much larger quantity of goods, both perishable and non-perishable. Not only will customers be able to buy a larger quantity, but the physical size of the items is limitless. Lastly, not being able to see all the items they have purchased encourages shoppers to buy more, as they have not registered the quantity. 5. Interact With Your Community Interacting with your community online is more important than ever. Not only will keeping an engaged community encourages customers to return to your store, but it will present a place where you can freely advertise new products, deals, and future items. Interacting with your community gives your brand or company a personalized touch, and a "human-like" aspect, which further encourages customer loyalty. When customers are contacted and interacted with, they feel special and as though their needs and efforts are not only seen but cared for. An experience like this will keep customers coming back time and time again. A great way to interact with your community is to use content offered up willingly by them on your site, such as video reviews, or by offering interactive quizzes. You can even combine the two to have ambassadors for your brand advocate for your product in an interactive way, such as the video quiz below. Final Thoughts The world has become digital, and thus created the need for brick-and-mortar stores to integrate the digital world into their physical stores. By doing this, you will be able to engage with a younger audience, encourage faster, cheaper sales with a higher ROI, and increase customer experience and satisfaction.
5 Genius Interactive Sales Videos to Draw Inspiration From
Interactive video5 Genius Interactive Sales Videos to Draw Inspiration FromWith access to a wealth of media online, it's often difficult to make your business stand out with traditional text, images, and video. Marketers are often at a loss for what to do in order to drive engagement and stop bleeding customers. If this is the case for your business as well, you should start using interactive videos in your marketing campaigns. Interactive sales videos are the latest technology that enables marketers to engage more potential customers, give them a personalized experience, and increase sales as a result. Read on for some interactive sales video examples that are guaranteed to inspire you. » Looking for new advertisement ideas? Learn how interactive videos can bring you more customers. 1. Hyundai Interactive Video In this interactive video, Hyundai has created something eye-catching, short, and memorable. The interactive video doesn't offer a deep experience like some other examples on this list, but that isn't required for what they're advertising. They showcase the product (a car) and offer five buttons that, when pressed, bring up an image with some descriptive text about a specific feature. A key takeaway here is not to overdo (or underdo) your interactive video. It's tempting to do too much sometimes—but then you risk losing your viewer's attention. Simple and sweet with a visible CTA like "Book a test drive" is often the best way to go. 2. P&G Ariel Interactive Video If you've seen one washing detergent advertisement, you've probably seen them all. This is true with most traditional video ads, but P&G Ariel broke the mold with this interactive video, which became the brand's most engaged ad to date. They expertly tailored the video to fit their audience, and they did so by adding the following: A vertical design for social media (with a standard widescreen design for website use, as well)Quick options that address each customer's pain point concerning washingA clean design that shows just enough in each video segment The result? Increased engagement, as the video captures the viewers' attention instead of making them block or ignore the advertisement like they would if it were just another traditional detergent ad. 3. Rituals Interactive Video This shoppable interactive video by Rituals shows how brands can offer customers a premium shopping experience without the need to send them to their website. Many customers are lost between an advertisement and the online store, but this type of interactive video eliminates that gap and creates a way for customers to purchase the product as they see it being used in a visually pleasing environment. Shopping has never been easier. 4. LaCantina Doors Interactive Video In this example, LaCantina created an interactive journey to help their customers discover the right type of sliding or folding door for them. This interactive video offers much more than a simple video can because: It's more efficient, as it allows the customer to choose what they want to learn aboutIt offers two different views for every segment of the videoIt has embedded links for the customer to visit LaCantina's website or order doors after they've made their decision If you have a product as configurable as LaCantina's, take note of the use of the main menu and the high level of customer education found in this interactive video. » See the video 5. Virtual Art Sessions Interactive Video Virtual Art Sessions' interactive video is one of a kind, and it shows how well this type of media integrates into various industries that often find it difficult to advertise effectively. It does a fantastic job of integrating virtual reality into the video, another feature that makes interactive marketing unique. While Virtual Art Sessions is just an experiment by Google Chrome and not an advertisement, it does offer a unique approach that marketers can draw from. First, it shows how 3D interactive videos provide more detail and depth than traditional 2D videos can. Next, the video offers several links, paths, and mediums to engage viewers with different types of content. Finally, the viewer can experience all this, with vast amounts of processed data, from their device's browser without any add-ons that are often required for other interactive media types. » See the video Final Thoughts The world of interactive videos shows how this medium can be used to market products in ways never possible before. With increased engagement (most brands report 5x to 9x over traditional media), less friction, and vastly better UX, interactive videos are here to stay. Get started on your own interactive video journey with Tolstoy. Adding video commerce to your website or social media is just one click away. » Find out how to create an interactive video for your online store
Using Videos to Book More Meetings (No Forms Required)
Video marketingUsing Videos to Book More Meetings (No Forms Required)You're probably wondering, is it really possible to book more meetings with video content? The answer is a resounding yes. Video content has the power to engage not only potential buyers but also high-quality leads and opportunities, making it one of the best interactive marketing strategies available. Video content can help prospects visualize your product or service before they have even had an opportunity to learn about it in detail. This can help create a more personalized connection and make them more likely to schedule an appointment—that's the main goal, after all. Today, take a look at how you can utilize video content to increase the quantity and quality of meetings you book. The Power of Video Content Video content has the power to draw potential buyers in and engage them on a deeper level than any other medium. It creates an emotional connection that helps you build trust while also providing valuable information about your product or service. With video, you can create an unforgettable experience for viewers that will get them excited about meeting with you in person. It's good to take note that today's digital marketing space is also dominated by video. In fact, 86% of marketing professionals used video as a marketing tool. Whether you're opting for long-form, short-form, or bite-size video, it's undeniable that video can be an incredibly powerful way to reach and engage prospects. » Learn more: 7 Brilliant Ways Videos Can Increase Your Conversion Rates Benefits Increase time spent on your site Video keeps viewers engaged and encourages them to spend more time consuming your content. This helps to build trust and demonstrate your authority in the industry.Customer engagement Video helps prospects better understand what you’re offering and builds excitement around scheduling a meeting. Improved targeting You can use video to target specific audiences more likely to convert, making it easier to tailor content that resonates with them. Use the Right Type of Video Content There are many different kinds of video content that you can use on your website, but not all of them are going to help you book more meetings. Having a detailed video about how you make your product sitting on your homepage might interest a few people, but it's not likely to get people interested in talking to you. However, having the right interactive video that allows users to choose their responses in a conversation with you is far more likely to create that personal bond you're looking for. If you'd like a great example of a compelling interactive conversation that can get your customers interacting with your presence, simply take a look at the video below: » Need help with interactive videos? Read our guide to help you understand Create Video Content That Secures Meetings Now that we’ve discussed the power of video content, let’s take a look at how you can create effective video content that will help you secure more meetings. 1. Plan Your Structure & Write a Script The most successful videos are ones that are well-structured and have a clearly defined purpose. Take the time to plan your video structure and create a script that conveys the message you want to get across. Additionally, you may want to consider adding an introduction, a few key points, and a call to action at the end of your video. Make sure these sections are well thought out and engaging so that viewers stay interested until the end. And lastly, get creative and enjoy the process. Don’t be afraid to have fun with it and add your personality to your video. 2. Ensure You're Using the Right Tools Having the right equipment and background will help you create a professional video that looks great on any device. But if you'd ask us, you don't need to be a professional videographer with expensive equipment to create thumb-stopping content. Just make sure that the video is well-lit, you have a good contrasting background, and you have a clear view of yourself and/or your product. Additionally, with the power of Tolstoy's technology, you don't need to waste money on expensive video editing software. » Need more interactive marketing tools? See our list of the best interactive marketing tools available 3. Cut Back on Quantity, Focus on Quality It’s important to think about quality over quantity when it comes to video content. If you’re trying to create as much content as possible, your videos may not be up to your standards and won't result in successful meetings. So instead of trying to rush out video after video, focus on creating fewer but higher-quality videos that will really engage potential customers. By taking the time to create quality video content, you’ll be able to set yourself apart from your competition and get prospects excited about meeting with you in person. 4. Don't Neglect Post-Production Post-production is an important step in the video creation process. This is where you can make tweaks to your videos and add extra elements such as music, textual overlays, animation, etc. Editing also allows you to keep viewers engaged by cutting out any unnecessary parts of the video and keeping it short and concise. It's also a great way to ensure that your video looks professional and polished. But moreover, it gives life to your video, making it more digestible for your audience. 5. Add a Compelling CTA What do you want your audience to do after seeing your video? Of course, you want to see their messages straight to your mailing list. That's why it’s essential to include a clear and compelling call-to-action (CTA) at the end of your video. This can be anything from signing up for a webinar or workshop, joining your mailing list, or booking a meeting with you. By making sure your CTA is visible and easy to understand, you can increase the chances of viewers taking action. Going back to tip # 4, adding an engaging text overlay and animation can also help drive viewers to take action. An example of a video with a compelling CTA includes shoppable videos like the one listed below. Instead of having a "shop now" button, you could replace it with a "let's talk" option that allows customers to book a meeting with you, like a Calendly link. The Bottom Line Creating video content that secures meetings takes time and practice, but it’s well worth the effort when you see an increase in leads and appointments. To get started, make sure to plan your structure and script, use the right equipment and background, focus on quality over quantity, and don’t forget to add a compelling CTA. By following these tips, you’ll be able to create powerful video content that will help you land more meetings and get your business to the next level. » Ready to get started? Discover how Tolstoy can help you
3 Ways to Embed Shoppable Videos on Shopify (+ Screenshots)
Shoppable video3 Ways to Embed Shoppable Videos on Shopify (+ Screenshots)Shoppable videos are a powerful way to enhance the user experience as they streamline the sales funnel and simplify the shopping experience. Doing so offers the following benefits: Visual appeal Videos are a visually appealing and engaging way to showcase products, which can help to capture the attention of potential customers and increase interest in a brand.Storytelling Videos are a powerful medium for storytelling, and they can help brands connect with customers on an emotional level by showcasing the brand's values, mission, and personality.Convenience Videos can make it easier for customers to learn about and understand products, which can improve the overall shopping experience and increase conversions.Mobile optimization Many videos are optimized for mobile devices, which is important given the increasing number of people who use their phones to shop online.SEO Videos can help to improve a store's search engine ranking and drive more traffic to the site. Hiring a Shopify professional to embed videos on your site can be pretty expensive. Thankfully, there are many approaches to embedding a shoppable video on your Shopify store, and this article will guide you through the different processes in the simplest way possible. » Still not convinced? Read 7 Brilliant Ways Videos Can Increase Your Conversion Rates 1. Using a Third-Party App There are several third-party apps, such as Tolstoy, available on the Shopify App Store that allow you to create and embed shoppable videos on your store while eliminating much of the difficulty. These apps often offer additional features and customization options, such as the ability to create interactive elements within the video or track user engagement. Tolstoy is one of the best apps on the market for creating shoppable videos for Shopify stores. Simply install the Tolstoy app and connect your account with your Shopify store. The process of embedding video has never been easier than before, thanks to Tolstoy. The process starts with uploading the video to our platform (whether a new one or a streaming site), then customizing the video with your store alignment, adding elements such as clickable links, and lastly, embedding the video on your Shopify store using the Tolstoy embed code. Now, save and test—piece of cake! » Want to learn more about creating interactive content with Tolstoy? Discover the simplest method for doing so 2. Via Shopify Admin Product Gallery Step 1: Scroll down to the media section Step 2: Click "Add media from the URL" Step 3: Click "Embed video" Step 4: Insert the original video URL Step 5: Save Product Description You have to follow the same steps as above or opt for the “split” command Step 1: Click the <> icon to Show HTML Step 2: Add <!– split –> after product description Step 3: Add your embedded code Step 4: Save, and the video will show up in your product description » Interested in interactive marketing? Discover the best interactive marketing strategies 3. Leveraging HTML Code To add a shoppable video in HTML, follow these steps: Find a video hosting platform Some good options include YouTube or Vimeo.Upload your video Once you've chosen a video hosting platform, upload your video to the platform while following their instructionsGet the embed code Once the video has been uploaded, you'll need to get the HTML embed code for the video.Add the embed code to your HTML You can do this by opening the HTML file for the page where you want to display the video and pasting the embed code into the desired location.Add tags to specific products or product collections To make the video shoppable, you'll need to add tags to specific products or product collections within the video. You can do this by using HTML and JavaScript to create clickable tags within the video.Test the shoppable video Once you've added the shoppable video to your website, be sure to test it to make sure it's working as expected. This will allow you to identify and fix any issues before publishing the video on your website. While it isn’t too difficult to add your videos to Shopify within the dashboard, it isn’t simple. Here is the code that will help you to embed shoppable videos in HTML. <html> <head> <title>My Shoppable Video</title> </head> <body> <h1>My Shoppable Video</h1> <div> <iframe width="560" height="315" src="YOUR EMBEDDED CODE" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> </div> <div> <a href="/products/product-1" onclick="showProductModal('product-1')">Product 1</a> <a href="/products/product-2" onclick="showProductModal('product-2')">Product 2</a> </div> <script> function showProductModal(productId) { // Retrieve product data using the Shopify API and display it in a modal window } </script> </body> </html> Enhance Your Customer Experience With Shoppable Videos The e-commerce market is forever looking for ways to streamline sales funnels, improve customer experience, and increase sales. With the multitude of tools available to beginner and advanced e-commerce sellers alike, there's really no reason not to leverage this powerful tool. Get started with Tolstoy today.
Marketing Strategies in 2023: Authentic Storytelling Is Key
Video marketingMarketing Strategies in 2023: Authentic Storytelling Is Key By Dov Kaufman, co-founder of Tolstoy The pandemic has had a monumental impact on the e-commerce industry, instigating a rapid-fire change in consumer behaviour. Bricks-and-mortar shopping experiences have been replaced with a digital shopping landscape, with more than two billion online shoppers scouring the internet globally for their next purchase. Consumers are enthusiastically buying into the convenience of online shopping, but on the flip side, they are facing the challenge of a limited understanding of their purchase through a lack of product visibility online. Today there are an estimated 24 million e-commerce sites across the globe, and it is forecasted that by 2040 nearly 95% of all purchases globally will be made online or through a digital platform. Business owners find themselves in a situation where competition is increasing faster than the market is expanding, and drop-shipping is gaining huge traction. It is now more and more difficult to stand out in an overly saturated market. This change in buying behaviour along with the rising demand for short-form video has revealed that marketing tactics need to be redefined to be about immersive, customer-centric content, not just disruptive messages. TikTok’s monumental success can be attributed to its ability to allow brands to inspire their fans in authentic and entertaining ways, and that’s what consumers want—genuine connections with authentic brands. “The writing is on the wall and it’s telling us that to stay front-of-mind in audiences of the future, brands need to up their game in terms of creative storytelling and the representation of their ethos. The globally minded audiences of tomorrow demand more complexity, more authenticity, and more transparency,” said co-founder and CEO of market-leading video-based platform, Tolstoy, Dov Kaufmann. “Marketing tactics like interactive and shoppable videos can channel the desire for authenticity and help businesses build the valuable connections they need to succeed and stand out from their competitors,” said Dov. “Marketing in 2023 is poised to be about making the shopping experience more fun, convenient, and meaningful.” So, what marketing tactics can we expect to see in 2023? Shoppable Videos In 2023 the shoppable video experience will take over much of the way we shop online. Shoppable video is rapidly transforming the e-commerce storefront by capturing an audience's attention with an experience as immersive as TikTok, with eye-catching product videos to show how their products look in real life, on real people. Videos alone have proven to be a powerful sales tool with more than 50% of shoppers saying that online videos help them decide which brand or product to buy. With shoppable videos, customers can research all they need to know and read more about the products all within the same shopping session. Videos can be embedded in e-commerce sites, sent via SMS and email, or displayed as stories, a Carousel or Widget, enabling users to scroll through videos to view products and buy directly from the videos with "add to cart" or "shop now" buttons. These days over 82% of all consumer online traffic is spent viewing video content, and businesses are realising the tremendous potential of this incredibly effective tool. Interactive Videos Savvy customers now gravitate towards brands that can provide them with unique, tech-forward shopping experiences. In fact, 75% of consumers expect brands to leverage new technologies to build better online experiences. Interactive videos allow brands to send users on a unique journey where there's more of a person-to-person conversation or personal experience, as opposed to the linear monologue that traditional videos create. Interactive videos have the capability to turn passive viewers into active participants by creating a memorable, thoroughly engaging experience. This results in reduced user drop-off and higher engagement. Research also shows that the click-through rate of interactive videos is 10 times higher than passive videos. By allowing viewers to ask the questions they want, or to see and interact with the products they're interested in, brands will save in costs and time and provide their customer base with more targeted, genuine leads. Product Demonstrations Interactive product demonstrations allow potential customers to experience a product and all its features through a self-guided, clickable process. Product demonstrations are seeing rapid growth in the digital world as brands are now turning their attention to virtual experiences—offering consumers a direct window into an e-commerce store from the comfort of their home. A product demonstration can be as complex as allowing a customer to explore the intricacies of an engine, or as simple as displaying different clothing items on different models with different body types. By providing each customer with the opportunity of a personalised demonstration, they're able to view the product in a way that interests them, thus avoiding unnecessary information and potentially boring the customer. This method has the advantage of providing customers with tangible proof of how a product works which then aids them in their purchase decision. In addition, they can boost the appeal of a brand’s products to a wider audience and build a sense of familiarity with the brand. Virtual Reality & Augmented Reality Virtual reality (VR) marketing incorporates the full immersion of a customer into a virtual world. This can connect a customer with a brand or product by engaging a variety of the customer’s senses, encouraging more interaction. VR allows brands to create and imbed memorable experiences, as well as bring an entertainment factor to advertising. This is more immersive than a customer scrolling down a static catalogue and encourages visitors to spend more time viewing the products, interacting with the brand, and ultimately increasing the chance of sales. Augmented reality adds to an existing environment by introducing computer-generated images and effects. Using AR, prospective customers can try on clothing items without needing to directly interact with them. According to Shopify, implementing AR technology into the online shopping experience can increase product interactions by 94%. And while in-store purchases are returned at a rate of 5-10%, online purchases returns currently sit at around 40%. To overcome this challenge, AR/VR can help customers to make more informed decisions, reducing the need for returns. Competitions & Games Competitions and games are prize-driven strategies that encourage people to participate and engage with a brand in the hopes of a reward. A competition or game is a great way for a new audience to follow a brand’s social media accounts as it incentivises their actions in exchange for a chance to win. This marketing tactic can help a business obtain multiple goals such as increasing brand awareness, encouraging customer loyalty, increasing sales, and obtaining customer information with little effort. Not only are people more than willing to share their details when it comes to entering competitions and playing games, but they will also share achievements around social platforms which can further boost awareness. With more and more people spending time at home and working remotely, the demand and consumption of authentic storytelling and genuine connections with brands has—and will continue—to accelerate. Brands are optimally positioned to embrace technology like shoppable videos to meet their customers' need for an immersive, personalised online experience.