Video Stories Step into the world of interactive videos. Our blogs give you an inside look into creating video content for your e-commerce store. Learn how you can drive customer engagement and turn one-on-one conversations into conversions.
An eCommerce Guide to Shoppable Videos Consumers today are used to discovering and engaging with people and brands through authentic, off-the-cuff, short-form videos, on platforms like Tiktok, Instagram, and Snap.
By not offering a similar experience on their storefronts, brands are missing out on valuable conversions and data.
In this guide we’ll cover everything you need to know on how to create engaging Shoppable Videos. Plus, we’ve included examples from successful brands who are using eCommerce videos to increase sales.
Mobile shopping is continuing to rise, as are consumers' expectations of convenience. Shoppable videos streamline the shopping experience from product discovery to check-out. See the examples below of how brands are using shoppable videos to make it easier for consumers to view and purchase products without ever leaving the video.
Nothing beats high-quality content. Capture your audience's attention (& wallet) with an experience as immersive as TikTok. Read below for the top 5 benefits of using shoppable videos for eCommerce.
1. Increase Customer Engagement
Swipeable videos are familiar to customers, it mimics the experience on TikTok and Instagram Reels. When Shoppable video feeds are added to a site, customers view more products and spend more time on-site.
2. Deliver a Seamless Shopping Experience
With an all-in-one platform to watch videos and shop, you’re satisfying the immediate purchase desire that content creates for the viewer, and in less clicks!
3. Give Personalized Recommendations
Connect authentically and guide users towards the right products for them. It’ll feel as if they have a personal shopping assistant by their side.
4. Gain Valuable Consumer Insights
Interactive videos provide tangible data on the customer journey. Use the collected metrics to uncover customer needs, improve their experience, and gain deeper insights into their buying habits.
5. Improve Conversion Rates
Turn your visitors into customers in 5-minutes. Shoppable video drives engagement and streamlines the checkout process, making it easier and quicker for consumers to purchase.
Shoppable videos are the future of eCommerce. Pull ahead of your competitors and increase in your key performance indicators (KPIs) by using the methods below.
1. Promote New Products
Give your customers a visual walkthrough of your products or collections then allow them to add these items to the cart and be taken to the checkout page, directly through your video. Products can be categorized into Stories (similar feel to Instagram), or displayed in a scrollable Feed (similar to TikTok).
2. Provide Offers and Discounts
Make it easy (and fun!) for customers to view your latest offers and discounts. You can even include promo codes within the video that your customers can use instantly.
3. Hook Viewers With Creator Content
Capture your customers' attention with engaging footage and provide them with a unique channel for shopping at the same time. Grab user-generated content (UGC) you already have on TikTok, Youtube or Instagram, such as unboxing videos, wardrobe hauls and honest reviews, and place them directly on your product page.
4. Give Personalized Product Recommendations
Turn visitors into customers when you engage them in a video quiz and provide product recommendations specifically for them.
5. Place an Add-to-Cart Button on Any Video
Grab any video you already have on social media and it to your website or marketing campaign. Upgrade your video with an “add-to-cart” button or a link leading customers to a special landing page.
Maximize views and engagement on your shoppable videos by incorporating them into every aspect of your eCommerce marketing strategy. Below are the best ways to share shoppable videos to boost conversions instantly.
Maximize views and engagement on your shoppable videos by incorporating them into every aspect of your eCommerce marketing strategy. Below are the best ways to share shoppable videos to boost conversions instantly.
Add Shoppable Videos to Your Website
Bring your TikTok and Instagram videos to your website and let customers purchase products through them. With the below features, you can place shoppable videos on any page on your website or Shopify store.
Send Shoppable Videos by SMS or Email
Meet your customers where they are. Reach them on their mobile devices with attention grabbing videos through SMS and Emails. Your customers can start shopping directly through your video the moment they receive your email. Our favorite ways to use embedded shoppable videos
Best Practices for Creating Shoppable Videos
1. Include Add-to-Cart Buttons
Shorten the customer’s path from video consumption to purchase by making it easy for them to purchase items directly from the video.
2. Focus on 5-6 Products for Each Shoppable Video
Customers retain the most information when there are common themes and a limited amount of items. Group your products into collections and show only 5-6 products per video.
3. Provide Captivating Product Demonstrations
Through engaging and educational footage, give your customers a reason to buy your products by showing exactly how and why they should use them.
4. Create Exit Intent Videos
When a customer is about to leave the page, set rules to pop up a widget that can engage users and keep them on the site longer - and even purchase straight from the new video.
5. Be Creative
At the end of the day, the goal is to entertain your customers to the point where they don’t want to look away from the video, and thus leave them more likely to buy your products.
Looking for More Inspiration?
There’s no limit on the ways you can create and share shoppable videos to boost store sales instantly. For more inspiration, check out this article on 6 types of interactive Tolstoys you can create to level up your eCommerce game.
If you have any questions, don’t hesitate to reach out to [email protected], we’re happy to help. Shoppable video Shoppable Videos: 5 Ways to Make Your Content Stand Out Shoppable videos are quickly changing the way online retail marketing is done. By using shoppable videos, customers can view, click, and purchase items without needing to leave the video platform. This massively simplifies the buying process, which in turn improves customer experience, boosts sales, and creates long-term brand and customer relations.
To make sure your videos stand out among the crowd and gain the viewer's attention, it's essential to make them visually appealing and interesting to your target audience.
» Have an eCommerce store? Read our guide to shoppable videos for eCommerce
1. Create a Relatable Storyline
When a video has a good storyline it takes us out of our bodies and into the immersive journey that has been created in front of us.
By creating a storyline that the customer can relate to, the message feels personal, and as though the video is speaking directly to the viewer. This can encourage viewers to take action as they are already "invested" in the storyline.
A great example of a fun and memorable storyline that stands out can be seen in this video. By comparing humans to birds and using a nature documentary-style voice-over, the IKEA shoppable video is made exciting and humorous while remaining relatable, as we all know the value of good sleep.
2. Experiment With Lengths of Scenes
Using variating lengths of shots will keep your video dynamic and interesting. If you use multiple scenes of the same length, viewers may become bored of the repetitive feeling. So, get creative—experiment with very short scenes to prompt questions and sales and longer shots to explain more complex ideas.
By adjusting the length of each shot, viewers will feel more like they are in a two-way, interactive conversation, as opposed to being told something from a video—this helps viewers connect and remain engaged.
This MARY & MAY CICA Soothing Sun Cream shoppable video is a great example where you can see how different scene lengths ensure the most important aspects are emphasized. And all this is done in a form of a review, with the option to buy the product immediately.
» Making videos for Instagram? Check out the 5 best Instagram shoppable video examples
3. Combine Different Camera Movements
Camera movements add excitement, emotion, and a real feeling to videos. By adding a variation of camera movements to your shoppable videos, you will make an already interactive video even more dynamic, which will help your content stand out.
In this shoppable video example by Adidas X Missoni, you can see how different camera movements are used to exaggerate the dancers' moves, creating a more immersive and intense experience.
4. Mix Shots From Multiple Perspectives
Taking videos from a single angle is simple, but also boring. The more dynamic your videos are, the longer viewers will stay, and the more likely they'll make a purchase.
By using different shooting angles in this Tolstoy X LSKD shoppable video, viewers will feel a greater level of immersion, become more engaged, and therefore take more action.
5. Color Grading
One of the most effective ways to give your shoppable videos an outstanding visual aspect is by incorporating color grading into your scenes. Color grading is the process of editing a video's color scheme to help make it feel more vibrant and stylistic.
Colors can evoke powerful emotions within a viewer, as well as prompt them to make decisions or think in a certain manner, so use it to your advantage.
The Ted Baker Mission Impeccable makes great use of color grading to enhance the visual experience and add to the mystery by using specific colors throughout the shoppable video. The color grading in this case gave the video a cinematic look.
It's important to make sure that your shoppable videos stand out and grab the viewers' attention. To do this you need to be creative and constantly come up with innovative ways to display your products.
Combining shoppable video technology and your creativity will have a positive impact on your viewers and ultimately your revenue. Pay attention to successful and popular shoppable videos and take notes of the techniques they use to find inspiration.
» Ready to start? Use Tolstoy to make shoppable videos Interactive video 5 Ways Interactive Videos Can Increase Sales (+ Examples) In today's online environment, customers have become accustomed to consuming media such as videos that appeal to all their senses.
When it comes to advertising online, static images and text just don't engage well anymore. The statistics are clear: interactive video creates 66% more engagement and 44% longer viewing time than static media, generates 4-5x more page views than static website content, and has a click-through rate 10x higher than passive video. Here's how interactive videos can increase sales for your business.
» Learn more about interactive videos
1. Interactive Videos Help Buyers Understand the Product
Traditional ads will show viewers a lot of information that is often irrelevant or too much to take in at once. With interactive videos, users are guided to what they want to know on their own terms, giving them a sense of control while introducing them to the features they want to know about.
How-to videos are especially good at making customers eager to purchase the product and try out what they saw (and chose) in the video.
A good example of this is Toyota's 4Runner interactive video that guides viewers through how and where they'll be using the vehicle while showcasing some relevant features along the way.
2. Allow Buyers to Thoroughly View the Products
Interactive videos are a great way of showcasing products as they are being used. This adds trust and eases the doubts of potential buyers since they can now see more details about the product while it is being used.
A good example is Tolstoy's interactive video on BUOY's website. It appears in the bottom-right corner after a few seconds, giving customers a little time to read the webpage and then click on the video to find out more. This specific video shows different ways the product can be used, encouraging them to make a purchase and try it for themselves.
3. Interactive Video Shopping Makes Buying Easier
One of the reasons interactive videos are better than static videos is the ability to embed links. These links can lead to the brand's website or a product's online shop page for a quick purchase. Interactive videos combined with a call to action favor quick conversions.
This live shopping experience from Mango is a great example. The video was first released as a livestream showcasing the brand's various fashion items and can now be viewed in retrospect to repeat the experience. Every time a certain outfit is shown, a link pops up for each items' shop pages. Users can then easily purchase what they like onscreen while seeing it displayed on a live model.
4. Encourage Customers to Buy More
Interactive videos are great at encouraging customers to buy more than just what they visited a website for. As the video showcases a specific product, related products can be shown as options for the viewer to explore. Giving viewers the ability to explore helps them feel more inspired to keep interacting.
An example of this is Tini Lux's Virtual Ear Stack Tool that combines an interactive video with an interactive shopping tool, giving users a full shopping experience that guides them to what they want and also recommends similar products they may like as well. Visitors can click a product to add it to their cart and then keep on shopping for more.
» Find out how to make an interactive video for your online store in 5 steps
5. Allow Customers to Be a Part of the Brand
Interactive videos are much more personal than static ads because seeing a friendly face to guide them through the experience puts viewers at ease. The "human element" combined with a direct brand connection is very powerful with interactive videos.
Nike's Air Max Dia interactive video does a great job of combining the human element with a brand connection. It takes customers through the process of designing an outfit with the help of a professional stylist. Through this video, Nike can sell multiple products (the entire outfit) while keeping customers fully engaged by gamifying their shopping experience.
Interactive videos are the perfect tool to boost your business' marketing campaign. They do more than just engage viewers more than static ads: they also offer new ways for viewers to explore your products and brand.
Why not start today for free? With Tolstoy, you can launch your interactive video journey right now. Thousands of brands trust Tolstoy to help them give each of their customers a unique viewing experience.
» Stand out from the crowd: use interactive videos for your business Shoppable video What Is a Shoppable Video? (With Examples) A shoppable video is a useful multimedia marketing tool that will help your brand to connect your customers to your products in one easy step. Not only do shoppable videos attract more leads, but they also build your customer base in a more organic manner.
Shoppable Videos Explained
In short, a shoppable video turns your customers' desires into reality. This is achieved by embedding links into your videos that lead customers to purchase the product that you are marketing, quickly, easily and conveniently.
Research has shown that users really relate to video marketing, so by using shoppable videos, you will be strengthening your brand presence and increasing customer engagement—all at the same time.
Benefits of Shoppable Videos
With shoppable videos, you will capture your audience's attention. Whether they buy your products or not, they will still be given a virtual, entertaining tour through what your eCommerce store has to offer. These are just some of the benefits of shoppable videos:
Increase customer engagement and conversion ratesDeliver a seamless shopping experienceGain valuable consumer insights
Where Can You Use Shoppable Videos?
You can literally use shoppable videos on any platform. You need to have a good understanding of which platforms your targeted audience uses, and then use those platforms to showcase your shoppable videos. Some of the most popular platforms for shoppable videos include:
» Want to learn more? Check out our eCommerce guide to shoppable videos
5 Best Shoppable Video Examples
Now, let's take a look at five examples of really good shoppable videos and discuss why they are effective and useful.
1. IKEA Interactive Video
This shoppable video seamlessly moves the viewer through various scenarios in the kitchen. As you will see in this video, they have perfectly captured the wide audience by re-enacting what people from all walks of life do in their kitchen—promoting their product line in a clever and entertaining way.
2. Gogglesoc Tap to Shop Video
This video takes the viewer through the different benefits of the sunglass cases they sell, showing how versatile they are, how beautiful they look, how easy it is to use them, with the added bonus of having an in-built cleaner as well.
Gogglesoc has perfectly crafted their message in this shoppable video, completely in line with their marketing angle. They conclude their shoppable video with a "Shop the collection" button, which takes users straight to their catalog. This video is engaging and entertaining, and offers a seamless shopping experience—all at the same time.
3. Anyday Shoppable Video
This video is a great example of using a how-to video to sell products. It catches your attention and helps you learn step-by-step how to use products for a simple recipe.
Not only these dishes are super easy to use with, but they are also promising a time-saving solution for every person who wants to eat home-made meals but doesn't have much time to spend preparing them.
The video inspires people to make a purchase and use their new skill (the know-how for cooking mash in the microwave) as soon as they get their hands on these dishes.
4. Collishop Interactive Video
Colruyt uses a series of “life-hacks” in the form of tips and tricks that users can use in every day life to help them. Their interactive videos explain the helpful tips and then also promote a product that works well with the hack or tip.
The interactive layer leads customers to a purchase, easily and without too much effort. This is useful because it shows that Colruyt is not just trying to sell products, they are providing helpful tips at the same time.
5. Pandora Shoppable Video
This interactive video offers users a quiz to help them decide what to buy for loved ones for holiday season gifts. This method also offers the user assistance with their shopping, which is unique, engaging and at the same time super fun—let's face it, everyone enjoys a quiz!
» Want to create shoppable videos for Instagram? Get inspired with 5 best instagram shoppable video examples
When used correctly, interactive shoppable videos can boost your bottom line like never before. As long as you remember to:
Keep it short and punchyOffer a dealbreaker in the eyes of your usersKeep it professional—good lighting, great characters, and an engaging scriptHave a hook to catch attention and keep your users watching till the end
» Ready to get started? Create engaging shoppable videos with Tolstoy Shoppable video 5 Best Instagram Shoppable Video Examples of 2022 Shoppable videos are the perfect tool to engage today's social media-centric audience. They are much more effective than traditional ads that most online users have become desensitized to because they are in a format akin to user-generated social media content.
In a shoppable video, you can advertise a variety of products by showcasing them in an attractive and relatable environment. These videos are shoppable because there are shop or website links strategically placed in the video, making it convenient for the viewer to take action.
» Want to learn more? Check out our eCommerce guide to shoppable videos
1. POV Shoppable Video by Target
In this POV video, Target shows how some of their kitchen utensil and decoration products can be used to fill up an empty space in a kitchen.
This content is easily relatable for those looking to decorate their kitchens because Target not only shows them the products for sale but also how and where they can use them. Different products are combined to give a unique look that customers can copy.
Many lifestyle Instagram content creators produce videos like this to give their audience décor ideas and inspiration, so Target's shoppable video fits right in while also guiding the customers to the products they can buy to match the video.
2. Sephora’s Product Showcase Shoppable Video
Sephora's shoppable video is a great example of media that intuitively showcases a product and how it's used, with before and after shots to boot.
While it's relatively obvious that this video is an ad, Sephora does well to highlight what the product is in the first few shots and then transitions to showing three women applying it. This showcase method is effective because it doesn't just show a picture of the product and how it looks for just one person, but many, while also adding attractive visuals from before to after.
» Curious about interactive videos? Here's how to make an interactive video for your online store
3. Nike’s Interview Shoppable Video
Nike does a good job of marketing their new Lebron XX "Trinity" shoes to the new generation by introducing a situation where Lebron James gives them to his son and some previous generation Monarchs to an older "Father Time."
Nike's shoppable video introduces characters who frame their new shoes as desirable and makes it engaging by prominently featuring celebrities.
The first part has Lebron James giving his son the next-generation shoes, who then takes them to go "see what [he] can do in these." Jason Momoa, a famous actor dressed up as "Father Time," walks up and asks Lebron for the new generation of shoes. LeBron just gives him the older shoes and walks away, with Father Time going after him begging for the new generation, suggesting that the new shoes are quite desirable.
4. Collage Shoppable Video by The North Face
The North Face created a shoppable video with a special sticker video design that allows them to combine skiing images into an engaging Instagram reel.
The North Face advertises their skiing equipment by showcasing how extreme sports athletes are using them in one of the best skiing locations—the Alps. Pictures are cut out and combined as the video transitions smoothly from shot to shot showing the different types of The North Face equipment the athletes tested out with.
This video does great to engage the audience by not just showing the equipment, but also the element they're used in by professional athletes, increasing trust.
5. The Body Shop’s Guide Shoppable Video
This The Body Shop reel is a practical example of how the step-by-step instructional video format can be used to showcase products in a way that's both relatable and convincing.
The Body Shop's video is advertising their new Edelweiss Liquid Peel facial cleansing product. It's often difficult to advertise such products without just looking like another generic beauty advertisement. To forgo this, they use a relatable actress and also give the customers useful information to show how easy it is to use the product.
It is also clearly communicated in the video what the product does (with before and after shots) without overloading viewers with information.
As you can see, shoppable videos are one of the best ways to engage a social media audience while providing them with an instant action they can take. Some of the world's top brands are already using these to great effect—are you ready to create shoppable videos yourself?
» Feeling inspired? Create shoppable videos with Tolstoy Interactive video 5 Ways to Increase Shopify Engagement With Video Advertising According to a recent study, about 87% of marketers say videos have helped them increase traffic, while approximately 94% of marketers stated that videos have helped them improve their users' understanding of a product or service.
As an eCommerce shop owner, these statistics should open your eyes to the unbelievable benefits of video marketing, especially because people are now more likely to research products and services first before making a purchase. So, here are five smart techniques to increase your user engagement using video marketing.
» New to video advertising? Discover interactive videos for online stores
1. Improve Engagement With Storytelling
Everyone enjoys a good story, especially if it is relatable in some way or another. It is one of the best methods for you to connect with your target market and engage them emotionally. This Allstate insurance video advert is a really good example of connecting with the target market through storytelling.
Allstate's core message is that if you want to avoid mayhem, sign up for insurance that will offer you a soft landing when chaos ensues. Most people can relate to the string of events that the family in the video experience, caused by an annoying pet. Besides using clever humor to entertain, they also present a solution to these common scenarios.
2. Create Testimonial Videos
Testimonial videos really work well because the 'social proof' will add a certain level of authenticity to your brand.
In this marketing video, Drop Box for Business interviews a variety of different people in different positions. Each person gives their reasons for appreciating the product, and their reasons are all relatable and believable. Not only is it marketing the product, but it is also building awareness around the different features of the product.
3. Use Educational Videos That Increase Engagement
Educational videos are especially useful in user engagement where you have a complex or complicated product or service. These types of videos will help your customers to learn more about and conceptualize your products or services. If your users have a good understanding of what you are selling, it will prompt them to make a purchase.
The following Uber Eats video makes it so easy for customers to understand the features of their product. It shows them how to use the app in a simple yet engaging manner.
4. Make Video Guides
There are many advantages to developing and creating video guides for your eCommerce store. Most importantly, these guides increase customer engagement because they show your customers that you are not just interested in making a sale—the guides are there to help them get the most out of your products or services. If you develop them professionally, they will do much more than just push for a sale.
This guide is an excellent example of a video guide because it takes the customer through the step-by-step process of bullet journaling. It gives an overview of what the challenges are and how this product provides various solutions to those challenges.
5. Shoppable Videos on Shopify
An engaging shoppable video will help your brand connect customers directly to the products you are marketing. It will also help you attract more customers and bring in more leads.
The most important benefit of shoppable videos is the ease of use for your customers. They can watch a video and shop all in one easy step. It goes without saying that the easier you make it for your customers to buy your products, the more conversions you will see.
Here is an example of a shoppable video by Tolstoy. It shows different customers and the manner in which they apply Berlin Skin cream - with easy access to the "Shop Now" click-through.
» Want to create engaging shoppable videos? Get Tolstoy and get creative
In a nutshell
Developing engaging marketing and advertising videos is, without a doubt, the way of the future for eCommerce store owners. If you haven't already started using videos, now is definitely the time to get going—just take a look at some of the benefits of video advertising:
Grow your brand presence and increase customer loyaltyNurture relationships with your customer baseIncrease your click-through ratesLower your bounce ratesSimplify the buying process and the customer's journey
As you measure customer engagement with every video you publish, you will also get to know what your customers like and what they don't like. This will help you develop more of what your customers want to see. Now, do you still need convincing?
» Learn how to make an interactive video for your online store Interactive video The Simplest 5-Step Method for Making an Interactive Video for Your Online Store Making an engaging interactive video is not as intimidating as it sounds. If you partner with the right platform you can produce captivating videos like a real pro. The good news is that Tolstoy offers a simple and easy-to-use platform that will get you started, no mess, no fuss.
In this blog we take you through the five easy steps you'll need to take to create your very first Tolstoy.
» Interested in interactive marketing? Discover the best interactive marketing tools for online businesses.
Create Your Video With Tolstoy
Before you record your video, you'll need to brainstorm what the purpose of the video is, what will engage your target audience the most, and decide if you want to add a call to action—as well as what your call to action is going to be. It's also good to write a script so that you can speak with authority, knowing exactly what you are going to say.
1. Record Your Video
Ready, set, record! You can use your phone or a camera—whichever works better for you. Remember to try and color code objects in the video so that they complement your brand colors. Keep the video short, punchy, and engaging. It must have some sort of 'wow' factor to grab and hold your viewer's attention. You should also record a few versions so that you can select the best one for uploading.
Then, simply upload the selected video. You can experiment by recording a few short segments and tying them together, or import your creative TikTok videos directly to Tolstoy.
Pro tip: No inspiration? Not a problem! Tolstoy offers a wide variety of templates and stock videos to help you get started with interactive videos.
2. Add Responses to Your Video
If you add responses to your video, you can boost user interactivity. Depending on the goal and the type of interactive video, you could collect customer information by leading the viewer to a form, schedule appointments by leading the viewer to a calendar, or stimulate a 'conversation' by leading the viewer to another video. This is otherwise known as your call to action.
Pro tip: Keep your responses short, make sure they are clear and bold, and make them clever so that you entice your viewers to interact with your brand.
3. Link Your Video
In this step, you can use Tolstoy's interactive video builder to link videos to your end destinations. This is where you activate your chosen response from step 2. Let's look at a simple example. If you sell sneakers, you could add a link to your catalog and encourage viewers to browse your other sneakers by adding a "Like what you see? There's more!" call to action. It all depends on what you want your viewers to do.
Pro tip: The Tolstoy platform will help you to easily manage entire video and audio conversations that are deeper and more authentic than traditional chatbots.
4. Share or Embed Your Video
Almost there! Your next step is to embed your video on your online store's website. But you have other options too, you can embed your video with a widget, share it via email, or upload it onto your social media platforms.
Pro tip: Have a look at what your competitors are doing. Then, make sure your videos are better! Checking out the competition will also help make sure you are doing something different—you want to stand out from the crowd.
» Use Shopify for your e-commerce needs? Learn how to add videos to your Shopify homepage without YouTube.
5. Track Your Video's Performance
With this really cool feature, Tolstoy provides insight into what makes your viewers tick! Tolstoy's powerful analytics dashboard allows you to create super-smart segmentation based on your viewers' responses.
But wait, there's more! With Tolstoy, you will get notified every time someone engages with your brand. If you reach out immediately and professionally, you'll be able to build your brand reputation. You will get insight into what your customers are looking for and what has made them reach out, allowing you to mold your videos around these valuable insights.
Pro tip: The analytics dashboard is probably your most valuable tool when it comes to marketing your product or services. Let it become your go-to for monitoring the performance of your videos.
» Want to know more? Learn how to track Tolstoy analytics.
The tech landscape is changing and developing fast, and more people are watching videos instead of reading reams and reams of boring content. If you want to keep up with this changing landscape, you need to invest in videos.
With Tolstoy, it is made easy, giving you the support you need to create engaging content that captivates and maintains your audience! Then, building on your video content using your metric dashboard, you'll be able to give your viewers more of what they are engaging with most. It's a real no-brainer!
» Create captivating interactive videos for your online store with Tolstoy. Choose a plan to get started! Interactive video 6 Best Interactive Marketing Tools to Boost Customer Engagement in 2023 With more consumers opting to buy online over physical stores, the e-commerce scene is becoming more lucrative by the day. However, with great opportunity comes great competition, and thousands of online stores around the world are fighting for customers' attention.
The latest technology helping online businesses stand out is interactive marketing. These marketing tools initiate two-way conversations with customers when they visit a website, giving them a personalized experience that engages deeper than ever before. Online stores discover their customers' preferences as they interact with these tools so that they can produce even better-targeted content for future campaigns.
» The best tools require the best strategies: Discover the most effective interactive marketing strategies.
As customers' shorter attention spans demand more immersive engagement, interactive video stands out as the best tool to capture an audience as it stimulates their audio and visual senses.
Tolstoy uses interactive video technology that leads customers on a personalized, face-to-face narrative as they follow on-screen prompts. This way, customers don't feel like they're wasting time watching an entire video when they only need one snippet of information tailored to their personal choices.
Creating an interactive video with Tolstoy is straightforward: just record a few short videos and tie them together with Tolstoy's simple interactive video builder. Tolstoy then collects responses to the video, giving over control of the conversation to real agents. You get access to a full and powerful analytics dashboard that provides in-depth metrics. Tolstoys can be embedded in a website, a video chatbot, emails, and social media, engaging customers wherever they are.
» Ready to get started? Learn more about our interactive video and shoppable video services.
Ceros is a suite of creative tools for creating interactive content with measurable results.
Content creation will become a breeze as Ceros integrates with a business' creative process. With its Studio, MarkUp, Editor, and ChartBlocks apps, both experienced designers and those new to the game can design, publish, and receive feedback without needing any coding knowledge. All their products integrate well to help you supercharge the creation process.
Outgrow is an interactive content marketing platform with a focus on driving leads and conversions.
With Outgrow, you can design personalized quizzes, surveys, polls, and chatbots that engage customers to discover their needs and determine whether they're qualified leads. Outgrow has an entire premade template library to provide inspiration and automate engagement.
Typeform is an online form and survey-building software that aims to save your customers from mundane experiences.
Surveys often feel tedious. Typeform seeks to fix this with forms that are designed to impress. Form builders are given creative freedom to design beautiful, brand-friendly, and interactive interfaces backed by solid conditional logic to improve flow.
Videoly is a video content provider that finds the best product videos and connects them to online retailers' product pages.
Brands can use Videoly to streamline their video content distribution as it automatically connects videos to retailers' product pages. Everything from marketing videos, reviews, and user-generated content is brought together in one place and used to drive customer engagement. Videos provide an information-rich experience and give customers the confidence to purchase.
Whisbi is a live commerce platform providing a plethora of different digital marketing tools to help businesses boost lead volumes and quality.
Tools like Whisbi Engage increase conversion rates by providing customers with a more personalized and engaging shopping experience. Whisbi Boost Visitor Intelligence identifies ready-to-buy visitors so that sales agents can focus on high-quality leads. Overall, Whisbi leverages various online technologies to engage and convert potential customers.
Online Stores Need to Keep Evolving
Whether you're a small startup or a large enterprise, interactive marketing tools are sure to boost brand awareness and user engagement so that you can stay ahead of the competition. Online stores stand to gain much from simple changes like using interactive videos to showcase products. The online world is always evolving, it's crucial that you keep up to date. Interactive video What Is an Interactive Video & Should Online Stores Use it? In today’s digital world, customers are spending more time researching and shopping online than ever before. In fact, around 75% of all adult consumers shop online at least once a month. Unfortunately for e-commerce store owners, connecting with this growing community is far from easy.
In a world where virtually anyone can set up an online store with minimal initial investment and time, there are countless potential options for customers to choose from. Globally, some estimates suggest there are around 24 million online stores available today. In a space this cluttered, it takes something special to stand out, and connect with your audience.
That’s where interactive video comes in.
What Is an Interactive Video?
Interactive content facilitates greater consumer engagement, and videos are one of the best interactive marketing strategies online stores can use.
An interactive video is essentially a form of visual online content that builds on the video marketing trend. With interactive videos, consumers have the opportunity to engage with the content, by clicking on links, answering questions, and responding to polls. Around 17% of video marketers say this is one of the key video trends they plan on using today.
Interactive videos are an alternative to traditional “linear” videos where customers simply press play to start the content and watch to uncover information. In an interactive video, customers can scroll, hover, gesture, drag, click, and complete other actions to influence the content.
Common forms of interactive video include:
360-degree contentBranched videos where users can choose their content pathVideos with form fields and clickable linksQuiz-based videosShoppable feeds
» Want to learn more about interactive videos? Let us show you.
The Benefits of Interactive Videos for Online Stores
Simply put, interactive videos give companies another way to engage with their target audience, evoke emotional responses, and differentiate their brands. According to one study, around 90% of the marketers who implemented an interactive video in their campaigns saw an increase in sales. Aside from this, there are many other benefits of using interactive videos:
Keep Up With Content Trends
Implementing interactive video into your marketing strategies shows you’re up to date with the latest trends and consumer interests. Interactive videos already account for about 36% of all videos produced.
An interactive video can also differentiate your business from other outdated content.
An interactive video allows you to deliver more personal, human content to your target audience. Videos allow your viewers to associate a face and voice with a company and a brand, while interactive videos ensure they can collect only the information they want at their own pace, creating a more personal and exciting journey.
Interactive videos give you another way to collect information about your audience by tracking what kind of components they interact with most. Just because a customer views your video doesn’t mean they’re more likely to buy something from your brand. However, if they click on specific links and answer questions, you know they’re likely to turn into a warm lead for your business.
Creating a game-like experience with your marketing efforts can increase user activity by around 591%, improving your chances of customer interest. Customers are also more likely to remember videos they interact with than straightforward video content. In fact, interactive videos are 32% more memorable.
» Looking for more than just videos? Discover the best interactive marketing tools all stores need.
How to Use Interactive Videos
One of the biggest benefits of interactive videos is that they’re extremely versatile. Companies can create videos for a range of use cases, and to achieve different goals. For instance, you might decide to use an interactive video to recreate a physical store with 360-degree content and clickable hotspots. This allows customers to experience the sensation of “walking around” your store and exploring the items they’re most interested in.
You can add items directly from your product catalog to your videos, and links to their pages on your website to accelerate sales opportunities. Other options could include:
Interactive videos can be an excellent alternative to the old-fashioned user manual. They can guide your customers through how to use certain products and allow them to decide which features or capabilities they want to learn more about.Shoppable feeds
Interactive videos can be used to create shoppable feeds on your website or social media platform to streamline your sales funnel and boost your conversion rate.Gamifying the shopping experience
An interactive video can help guide customers to the perfect product in your catalog by asking them questions about their interests or preferences, boosting the chances of a sale.
» Ready to get started? Learn how to create an interactive video for free.
Embrace Interactive Video
Interactive videos are an excellent way for e-commerce companies and online stores to enhance the experience they offer their consumers. More than just your standard linear video, these pieces of content inspire and engage your target audience, boosting your chances of sales, brand loyalty, and growth. Interactive video 5 Effective Interactive Marketing Strategies in 2023 [+ Examples] Static marketing is a thing of the past. Customers want to be able to connect and engage with a brand. This means that the traditional one-way marketing strategies of the past don't perform as well as they used to.
By using an interactive marketing strategy, you create a personalized one-on-one interaction with each client, allowing them to make decisions and engage with your brand. This promotes conversions, increases brand awareness, and ultimately provides a better opportunity to boost sales.
1. Product Demonstrations
Interactive product demonstrations allow potential customers to experience a product and all its features through a self-guided, clickable process.
By providing each customer with the opportunity of a personalized demo, they're able to view the product in a way that interests them, thus avoiding unnecessary information and potentially boring your customer.
A product demonstration can be as complicated as allowing a customer to explore the intricacies of an engine, or as simple as displaying different clothing items on different models with different body types.
» Struggling to promote your products? Increase product and customer engagement with Tolstoy
2. Virtual Reality
Virtual reality (VR) marketing incorporates the full immersion of a customer into a virtual world. This can connect a customer with your brand or product by engaging a variety of their senses, thus encouraging more interaction. VR lets you tell your story in a personal manner, create and imbed memorable experiences, as well as bring an entertainment factor to your advertising.
An example of how VR could be used as a marketing tool is by walking a visitor through a realistic replication of a studio where they can walk through rooms and view different pieces of art. This is instantly more entertaining than a customer scrolling down a static catalog and will encourage your visitors to spend more time viewing your products, interact with your brand, and ultimately increase the chance of sales.
Competitions and quizzes are prize-driven strategies that encourage people to participate and engage with a brand in the hopes of a reward. Contests can help a business obtain multiple goals such as increasing brand awareness, encouraging customer loyalty, and increasing sales.
For example, competitions that encourage you to "share" something to enter are likely aiming to increase brand awareness, while competitions that provide prizes for the most loyal customers or for the highest purchase numbers are often trying to directly boost sales.
Games are an ideal way to not only gain a person's attention but to hold it. Thanks to their interactive nature and the constant dopamine hits from completing small tasks, implementing games into your marketing strategy can significantly boost sales, increase awareness, and obtain customer information with little effort.
Not only are people more than willing to share their details when it comes to playing games, but they will also share achievements around social platforms which can further boost awareness. Moreover, games can be used to teach customers about a new product while keeping them engaged and constantly wanting more. A simple game such as spinning a wheel to win a prize can keep a customer coming back day after day until they win.
5. Interactive videos
Whether you're aiming to educate an audience about a product, showcase a catalog, recruit new staff, or simply send a user on a personalized journey, interactive videos are a unique marketing strategy.
Interactive videos allow you to send users on a unique journey where there's more of a person-to-person conversation or personal experience, as opposed to the linear, monologue that traditional videos create. By allowing viewers to ask the questions they want, or to see and interact with the products they're interested in only will save you scaling costs and time and provide you with more targeted leads.
For example, when using interactive videos for generating leads, you will be able to ask potential customers for their personal details, as well as many specifics you may need before you make personal contact. This will sift out the less serious clients, save time on repetitive questioning, and obtain essential information, all while ensuring your customer maintains a feel of personal touch and control.
» How do interactive videos work? Follow Tolstoy's simple steps to create interactive videos
Humans have a short attention span (that's increasingly becoming shorter), therefore, the need for interactive marketing strategies has become more important than ever. Without an engaged audience, your business and your brand cannot grow.