Culture Kings’ shift from images to video drives a 50% interaction rate
Product
Interactive Videos
Shoppable Videos
This transformation delivered
50%
of homepage visitors interact
8%
of homepage visitors purchased
Overview
Culture Kings is an omnichannel fashion retailer at the forefront of the global streetwear movement. However, with the shift towards video content, Culture Kings realized their website, which relied on static content, needed to evolve to drive conversions. With their Shopify build bogged down by multiple plug-ins, Culture Kings needed a solution that was easy to deploy and integrated seamlessly with their site.
We're out here, guns blazing and just absolutely flying at the moment. But the key factor behind why we reached out to Tolstoy is there's only so much you can accomplish with static site content.
Jarrod Hinvest
eCommerce Manager at Culture Kings
Challenges
Shift away from static site content that is slowly being rendered obsolete.
Streamline their Shopify setup, which was weighed down by too many plug-ins.
Recreate their popular in-store experience on their DTC website.
Solutions
Easily deploy Tolstoy on Culture Kings’s website, with zero back-end slowdown.
Roll out Tolstoy’s interactive pop-ups to feature educational videos for shoppers.
Use shoppable video feeds to create a purchasing journey as addictive as TikTok.
Results
50%
of homepage visitors interact with a Tolstoy
8%
of homepage visitors purchased through the Shoppable video feed
The Future
The Culture Kings team believes that their partnership with Tolstoy's technology will be long-lasting. They recognize Tolstoy's platform as being at the forefront of eCommerce development, a young company that continually releases new and impressive features every week.
Jarrod, a representative of Culture Kings, praised Tolstoy's offerings as going beyond just videos. He described Tolstoy's team as dedicated to providing brands with the tools they need and being flexible to schedule calls at a time that works best for the client. Culture Kings recognizes Tolstoy's culture as one focused on long-term collaboration.
"The people at Tolstoy seem to be right at the forefront of what's happening in the online environment. The platform is technically in its infancy, but they've already delivered us huge success."
Jarrod Hinvest
eCommerce Manager at Culture Kings
