Tolstoy integrated seamlessly into their site with no lag or issues with homepage styling. The interface is also impressively sleek: Adding videos to your site is as simple as clicking a button. Within minutes, videos are live and driving results.
To get started, Culture Kings first implemented Tolstoy’s interactive pop-ups on their homepage. These widgets feature educational videos that users can engage with, teaching them how to apply special promos and take customer surveys. Previously, Culture Kings’ less-than-reliable Shopify back-end would hurt conversion metrics, especially when users abandon their cart because it failed to input their promo codes automatically. That pain point was eliminated entirely with Tolstoy. Now, users are far more likely to watch an educational video and learn how to properly apply a promo code.
Next, Culture Kings rolled out Tolstoy’s shoppable video feed. The team was able to easily link their TikTok feed with Tolstoy, tag the relevant products on their site, and push it live. Now, customers can scroll through a feed of Culture Kings’ content and easily add the products they like to their cart as they continue to watch product videos. With Tolstoy, the brand creates an all-in-one browsing experience that’s as seamless as swiping on TikTok.
"Using Tolstoy is a completely seamless experience. There's no lag or issues with how it's styled on the homepage or any page. It's a really impressive, sleek tool that makes loading videos to your website as simple as clicking a button."