Cancha Bags boosts conversions by 35% with shoppable videos
Product
AI Personal Shopper
This transformation delivered
+35%
Lift in Conversion
+77%
Uplift in AOV
193X
ROI
Overview
Cancha, the creators of versatile and travel-friendly sports bags, set out on a mission to deepen their customer relationships and drive sales. With a focus on authenticity and efficiency, the Cancha marketing team searched for a solution that would build genuine connections with customers, boost their average order value, and improve conversion metrics - all without sacrificing website speed.
As a digital-first brand, it’s hard to come across as genuine and build real relationships with customers. We were looking for a tool where we could engage with each customer authentically – without harming site speed.
Jack Oswald
Founder & CEO at Cancha
Challenges
Connecting with customers in a personal and authentic way despite having no physical locations
Finding a solution that would enhance customer relationships and drive sales, without sacrificing website speed and performance
Conveying Cancha's unique founding story and commitment to customer satisfaction to increase on-site engagement and AOV
Jack, the founder of Cancha, is passionate about his product development process, taking a hands-on approach to testing each bag model during his travels to ensure they meet his high standards for quality. Despite his personal approach, Jack found it challenging to effectively communicate his commitment to customer satisfaction through online channels alone. He was concerned about using tools that could negatively impact website speed and performance, as he had heard about the negative effects of some Shopify plugins on conversion rates.
Solution
Upload shoppable videos to product detail pages (PDPs) to engage and educate customers
Build custom on-site quizzes using interactive videos to boost conversion metrics
Deploy videos without any impact on website speed, ensuring a smooth and seamless customer experience
When Jack discovered Tolstoy, he realized that the interactive video tool could solve his problem by authentically conveying Cancha's unique founding story and educating customers about the brand's origins. The functionality around customer quizzes also appealed to Cancha's team, as it promised to improve engagement and conversion metrics. Tolstoy's method of allowing the website to load before the interactive video appears was critical in ensuring that website speed wouldn't be negatively impacted.
Tolstoy's integration with Klaviyo enabled Cancha to collect customer emails through product and video quizzes, allowing them to send targeted and personalized emails based on the customer's expressed interests. These impressive results are a testament to the power of interactive video and the impact it can have on customer engagement and sales.
"Customers shopping online are looking for authentic, personalized experiences. The best way to offer that is through real-life video and engagement. That's why Tolstoy works so well, and we’ve seen the impact on our growth."
The Future
Cancha is eager to continue their partnership with Tolstoy and explore new video products that have the potential to drive even more conversion and average order value.
One exciting opportunity for video that Jack has noted is in the realm of FAQ pages. Traditionally, these pages can be a dull experience for customers. However, with Tolstoy's video-first approach, Cancha customers will have a seamless and engaging format to connect with the brand on a deeper level.
"Video is crucial for many digital-first brands moving forward. There's a lot that Tolstoy can do, and I know they've got a lot in the pipeline. We’re lucky to be testing some of that with them and can’t wait to roll out new videos.”
Video is crucial for many digital-first brands moving forward. There's a lot that Tolstoy can do, and I know they've got a lot in the pipeline. We’re lucky to be testing some of that with them and can’t wait to roll out new videos.
Jack Oswald
Founder & CEO at Cancha
