Cancha Bags boosts conversions by 35% with shoppable videos
Product
Interactive Videos
Shoppable Videos
This transformation delivered
+35%
Lift in Conversion
+77%
Uplift in AOV
193X
ROI
Overview
Cancha, the creators of versatile and travel-friendly sports bags, set out on a mission to deepen their customer relationships and drive sales. With a focus on authenticity and efficiency, the Cancha marketing team searched for a solution that would build genuine connections with customers, boost their average order value, and improve conversion metrics - all without sacrificing website speed.
As a digital-first brand, it’s hard to come across as genuine and build real relationships with customers. We were looking for a tool where we could engage with each customer authentically – without harming site speed.
Jack Oswald
Founder & CEO at Cancha
Challenges
Connecting with customers in a personal and authentic way despite having no physical locations
Finding a solution that would enhance customer relationships and drive sales, without sacrificing website speed and performance
Conveying Cancha's unique founding story and commitment to customer satisfaction to increase on-site engagement and AOV
Solutions
Upload shoppable videos to product detail pages (PDPs) to engage and educate customers
Build custom on-site quizzes using interactive videos to boost conversion metrics
Deploy videos without any impact on website speed, ensuring a smooth and seamless customer experience
Results
+35%
Lift in Conversion
+77%
Uplift in AOV
193x
ROI
The Future
Cancha is eager to continue their partnership with Tolstoy and explore new video products that have the potential to drive even more conversion and average order value.
One exciting opportunity for video that Jack has noted is in the realm of FAQ pages. Traditionally, these pages can be a dull experience for customers. However, with Tolstoy's video-first approach, Cancha customers will have a seamless and engaging format to connect with the brand on a deeper level.
"Video is crucial for many digital-first brands moving forward. There's a lot that Tolstoy can do, and I know they've got a lot in the pipeline. We’re lucky to be testing some of that with them and can’t wait to roll out new videos.”
Jack Oswald
Founder & CEO at Cancha
