Anyday is a rapidly growing cookware brand that makes it easy to prep, cook, serve, and store delicious meals in record time — all with one dish and your microwave. Launched in 2021 by Steph Chen, Anyday’s 100% plastic-free products can go straight from your microwave to your table’s centerpiece to your dishwasher. It sounds nearly impossible, so most of her customers need to see it to believe it. Below, Steph shares how she uses Tolstoy to make that happen.
“Tolstoy is an incredible tool for brands that require a bit more storytelling and explanation than usual. Using Tolstoy’s interactive videos, potential customers can choose their own adventure and decide where they want to go on our site.”
Lift in Conversion
Uplift in AOV
Since implementing Tolstoy, Anyday has seen an immense boost in conversions: visitors who interact with a Tolstoy are 7x more likely to convert than shoppers who don’t. In Steph’s words, “When you watch a Tolstoy and see a founder sharing their story or their mission behind the brand, it makes consumers feel a lot more connected in a different way than photos and copy do.” Steph attributes these results to the authenticity, trust, and credibility of Tolstoy videos.
Steph adds that Tolstoy videos personalize a customer’s experience because visitors can “interact” directly with the founder – in this case, herself. It’s the same reason why organic UGC typically converts better than the most expensive studio session.
“Visitors who engage with a Tolstoy video are 7x more likely to convert than those that don’t. That’s an almost unbelievable stat. It’s a huge deal for us.”