Anyday converts at a 7x higher rate by using Tolstoy Interactive videos
Product
Interactive Videos
This transformation delivered
+23%
Lift in Conversion
+48%
Upl
110X
ROI
Overview
Anyday is a rapidly growing cookware brand that makes it easy to prep, cook, serve, and store delicious meals in record time — all with one dish and your microwave. Launched in 2021 by Steph Chen, Anyday’s 100% plastic-free products can go straight from your microwave to your table’s centerpiece to your dishwasher. It sounds nearly impossible, so most of her customers need to see it to believe it. Below, Steph shares how she uses Tolstoy to make that happen.
Tolstoy is an incredible tool for brands that require a bit more storytelling and explanation than usual. Using Tolstoy’s interactive videos, potential customers can choose their own adventure and decide where they want to go on our site.
Steph Chen
CEO and founder at Anyday
Challenges
Because microwave cookware is an entirely new category, Anyday needs more explanation than a typical brand to convert unfamiliar customers.
In the wake of a flooded DTC kitchenware market, Anyday needed a way to stand out that was not only easy to set up – but delivered results fast.
Solutions
When Steph discovered Tolstoy in the wild on another website, she immediately reached out to see if interactive video could solve Anyday’s challenges.
After onboarding with Tolstoy, Anyday enabled its customers to “choose their own adventure” and receive messaging that’s most valuable to them.
Because organic visual content is vital for converting Anyday customers, Steph is betting on Tolstoy as the best way to spotlight UGC and product demos.
Results
+23%
Lift in Conversion
+48%
Uplift in AOV
110X
ROI
The Future
Since implementing Tolstoy, Anyday has seen an immense boost in conversions: visitors who interact with a Tolstoy are 7x more likely to convert than shoppers who don’t. In Steph’s words, “When you watch a Tolstoy and see a founder sharing their story or their mission behind the brand, it makes consumers feel a lot more connected in a different way than photos and copy do.” Steph attributes these results to the authenticity, trust, and credibility of Tolstoy videos.
Steph adds that Tolstoy videos personalize a customer’s experience because visitors can “interact” directly with the founder – in this case, herself. It’s the same reason why organic UGC typically converts better than the most expensive studio session.
“Visitors who engage with a Tolstoy video are 7x more likely to convert than those that don’t. That’s an almost unbelievable stat. It’s a huge deal for us.”
Steph Chen
CEO and founder at Anyday
