LSKD leverages video formats to generate 110x ROI with Tolstoy
Product
Interactive Videos
Shoppable Videos
This transformation delivered
+24%
Lift in Conversion
+53%
Uplift in AOV
110X
ROI
Overview
LSKD is a fast-growing Australian sportswear brand that prides itself in producing high-quality functional sportswear with a street aesthetic. Tolstoy gave the team at LSKD an easy way to showcase their products and brand with various forms of interactive and shoppable videos, leading to an uplift in conversion rates of 24%.
Our team at LSKD was looking for a way to showcase on-site video content and swipeable feeds, since they worked so well for us on social media. By doing so, we hoped to ramp up conversion, engagement, and AOV metrics.
Jemma Cumming
Omni Channel Specialist at LSKD
Challenges
Make their on-site shopping experience as engaging as being on Tiktok or Instagram.
Increase conversions by targeting visitors with video content relevant to their interests.
Showcase authentic content and UGC to build connections with potential shoppers.
Solutions
Test different kinds of videos on the homepage, collection pages, and PDPs, to determine which would lead to the highest impact on engagement and conversions.
Record interactive videos that mimic face-to-face conversations to uncover customer needs and build customer trust.
Make videos shoppable so customers can buy products in as few clicks as possible.
Results
+24%
Lift in Conversion
+53%
Uplift in AOV
110X
ROI
The Future
While the LSKD team will always provide a traditional ecommerce buying experience to include every shopper, they plan on continuing to emphasize Tolstoy’s swipeable, shoppable feeds to elevate that experience and let modern consumers – namely Gen Z – shop how they want to shop.
On a parting note, Jemma notes that she’s been underwhelmed by the state of ecommerce over the last few years – and Tolstoy helps LSKD stand out.
“In my opinion,” says Jemma, “brands need to jump on tools like Tolstoy. They’ll differentiate you as a brand that can innovate – versus one that will lag behind. At LSKD, we want to be at the forefront of modern technology and stand out from the DTC crowd.”
Jemma Cumming
Omni Channel Specialist at LSKD
