Video Stories

Step into the world of interactive videos. Our blogs give you an inside look into creating video content for your e-commerce store. Learn how you can drive customer engagement and turn one-on-one conversations into conversions.


An ecommerce guide to Shoppable videos - Tolstoy preview image

Shoppable Videos: 5 Ways to Make Your Content Stand Out
Shoppable videoShoppable Videos: 5 Ways to Make Your Content Stand OutShoppable videos are quickly changing the way online retail marketing is done. By using shoppable videos, customers can view, click, and purchase items without needing to leave the video platform. This massively simplifies the buying process, which in turn improves customer experience, boosts sales, and creates long-term brand and customer relations. To make sure your videos stand out among the crowd and gain the viewer's attention, it's essential to make them visually appealing and interesting to your target audience. » Have an eCommerce store? Read our guide to shoppable videos for eCommerce 1. Create a Relatable Storyline When a video has a good storyline it takes us out of our bodies and into the immersive journey that has been created in front of us. By creating a storyline that the customer can relate to, the message feels personal, and as though the video is speaking directly to the viewer. This can encourage viewers to take action as they are already "invested" in the storyline. A great example of a fun and memorable storyline that stands out can be seen in this video. By comparing humans to birds and using a nature documentary-style voice-over, the IKEA shoppable video is made exciting and humorous while remaining relatable, as we all know the value of good sleep. 2. Experiment With Lengths of Scenes Using variating lengths of shots will keep your video dynamic and interesting. If you use multiple scenes of the same length, viewers may become bored of the repetitive feeling. So, get creative—experiment with very short scenes to prompt questions and sales and longer shots to explain more complex ideas. By adjusting the length of each shot, viewers will feel more like they are in a two-way, interactive conversation, as opposed to being told something from a video—this helps viewers connect and remain engaged. This MARY & MAY CICA Soothing Sun Cream shoppable video is a great example where you can see how different scene lengths ensure the most important aspects are emphasized. And all this is done in a form of a review, with the option to buy the product immediately. » Making videos for Instagram? Check out the 5 best Instagram shoppable video examples 3. Combine Different Camera Movements Camera movements add excitement, emotion, and a real feeling to videos. By adding a variation of camera movements to your shoppable videos, you will make an already interactive video even more dynamic, which will help your content stand out. In this shoppable video example by Adidas X Missoni, you can see how different camera movements are used to exaggerate the dancers' moves, creating a more immersive and intense experience. 4. Mix Shots From Multiple Perspectives Taking videos from a single angle is simple, but also boring. The more dynamic your videos are, the longer viewers will stay, and the more likely they'll make a purchase. By using different shooting angles in this Tolstoy X LSKD shoppable video, viewers will feel a greater level of immersion, become more engaged, and therefore take more action. 5. Color Grading One of the most effective ways to give your shoppable videos an outstanding visual aspect is by incorporating color grading into your scenes. Color grading is the process of editing a video's color scheme to help make it feel more vibrant and stylistic. Colors can evoke powerful emotions within a viewer, as well as prompt them to make decisions or think in a certain manner, so use it to your advantage. The Ted Baker Mission Impeccable makes great use of color grading to enhance the visual experience and add to the mystery by using specific colors throughout the shoppable video. The color grading in this case gave the video a cinematic look. Final Words It's important to make sure that your shoppable videos stand out and grab the viewers' attention. To do this you need to be creative and constantly come up with innovative ways to display your products. Combining shoppable video technology and your creativity will have a positive impact on your viewers and ultimately your revenue. Pay attention to successful and popular shoppable videos and take notes of the techniques they use to find inspiration. » Ready to start? Use Tolstoy to make shoppable videos
What Is a Shoppable Video? (With Examples)
Shoppable videoWhat Is a Shoppable Video? (With Examples)A shoppable video is a useful multimedia marketing tool that will help your brand to connect your customers to your products in one easy step. Not only do shoppable videos attract more leads, but they also build your customer base in a more organic manner. Shoppable Videos Explained In short, a shoppable video turns your customers' desires into reality. This is achieved by embedding links into your videos that lead customers to purchase the product that you are marketing, quickly, easily and conveniently. Research has shown that users really relate to video marketing, so by using shoppable videos, you will be strengthening your brand presence and increasing customer engagement—all at the same time. Benefits of Shoppable Videos With shoppable videos, you will capture your audience's attention. Whether they buy your products or not, they will still be given a virtual, entertaining tour through what your eCommerce store has to offer. These are just some of the benefits of shoppable videos: Increase customer engagement and conversion ratesDeliver a seamless shopping experienceGain valuable consumer insights Where Can You Use Shoppable Videos? You can literally use shoppable videos on any platform. You need to have a good understanding of which platforms your targeted audience uses, and then use those platforms to showcase your shoppable videos. Some of the most popular platforms for shoppable videos include: FacebookInstagramTikTokYoutubeSnapchat » Want to learn more? Check out our eCommerce guide to shoppable videos 5 Best Shoppable Video Examples Now, let's take a look at five examples of really good shoppable videos and discuss why they are effective and useful. 1. IKEA Interactive Video This shoppable video seamlessly moves the viewer through various scenarios in the kitchen. As you will see in this video, they have perfectly captured the wide audience by re-enacting what people from all walks of life do in their kitchen—promoting their product line in a clever and entertaining way. 2. Gogglesoc Tap to Shop Video This video takes the viewer through the different benefits of the sunglass cases they sell, showing how versatile they are, how beautiful they look, how easy it is to use them, with the added bonus of having an in-built cleaner as well. Gogglesoc has perfectly crafted their message in this shoppable video, completely in line with their marketing angle. They conclude their shoppable video with a "Shop the collection" button, which takes users straight to their catalog. This video is engaging and entertaining, and offers a seamless shopping experience—all at the same time. 3. Anyday Shoppable Video This video is a great example of using a how-to video to sell products. It catches your attention and helps you learn step-by-step how to use products for a simple recipe. Not only these dishes are super easy to use with, but they are also promising a time-saving solution for every person who wants to eat home-made meals but doesn't have much time to spend preparing them. The video inspires people to make a purchase and use their new skill (the know-how for cooking mash in the microwave) as soon as they get their hands on these dishes. 4. Collishop Interactive Video Colruyt uses a series of “life-hacks” in the form of tips and tricks that users can use in every day life to help them. Their interactive videos explain the helpful tips and then also promote a product that works well with the hack or tip. The interactive layer leads customers to a purchase, easily and without too much effort. This is useful because it shows that Colruyt is not just trying to sell products, they are providing helpful tips at the same time. 5. Pandora Shoppable Video This interactive video offers users a quiz to help them decide what to buy for loved ones for holiday season gifts. This method also offers the user assistance with their shopping, which is unique, engaging and at the same time super fun—let's face it, everyone enjoys a quiz! » Want to create shoppable videos for Instagram? Get inspired with 5 best instagram shoppable video examples Key Takeaway When used correctly, interactive shoppable videos can boost your bottom line like never before. As long as you remember to: Keep it short and punchyOffer a dealbreaker in the eyes of your usersKeep it professional—good lighting, great characters, and an engaging scriptHave a hook to catch attention and keep your users watching till the end » Ready to get started? Create engaging shoppable videos with Tolstoy
5 Best Instagram Shoppable Video Examples of 2022
Shoppable video5 Best Instagram Shoppable Video Examples of 2022Shoppable videos are the perfect tool to engage today's social media-centric audience. They are much more effective than traditional ads that most online users have become desensitized to because they are in a format akin to user-generated social media content. In a shoppable video, you can advertise a variety of products by showcasing them in an attractive and relatable environment. These videos are shoppable because there are shop or website links strategically placed in the video, making it convenient for the viewer to take action. » Want to learn more? Check out our eCommerce guide to shoppable videos 1. POV Shoppable Video by Target In this POV video, Target shows how some of their kitchen utensil and decoration products can be used to fill up an empty space in a kitchen. This content is easily relatable for those looking to decorate their kitchens because Target not only shows them the products for sale but also how and where they can use them. Different products are combined to give a unique look that customers can copy. Many lifestyle Instagram content creators produce videos like this to give their audience décor ideas and inspiration, so Target's shoppable video fits right in while also guiding the customers to the products they can buy to match the video. 2. Sephora’s Product Showcase Shoppable Video Sephora's shoppable video is a great example of media that intuitively showcases a product and how it's used, with before and after shots to boot. While it's relatively obvious that this video is an ad, Sephora does well to highlight what the product is in the first few shots and then transitions to showing three women applying it. This showcase method is effective because it doesn't just show a picture of the product and how it looks for just one person, but many, while also adding attractive visuals from before to after. » Curious about interactive videos? Here's how to make an interactive video for your online store 3. Nike’s Interview Shoppable Video Nike does a good job of marketing their new Lebron XX "Trinity" shoes to the new generation by introducing a situation where Lebron James gives them to his son and some previous generation Monarchs to an older "Father Time." Nike's shoppable video introduces characters who frame their new shoes as desirable and makes it engaging by prominently featuring celebrities. The first part has Lebron James giving his son the next-generation shoes, who then takes them to go "see what [he] can do in these." Jason Momoa, a famous actor dressed up as "Father Time," walks up and asks Lebron for the new generation of shoes. LeBron just gives him the older shoes and walks away, with Father Time going after him begging for the new generation, suggesting that the new shoes are quite desirable. 4. Collage Shoppable Video by The North Face The North Face created a shoppable video with a special sticker video design that allows them to combine skiing images into an engaging Instagram reel. The North Face advertises their skiing equipment by showcasing how extreme sports athletes are using them in one of the best skiing locations—the Alps. Pictures are cut out and combined as the video transitions smoothly from shot to shot showing the different types of The North Face equipment the athletes tested out with. This video does great to engage the audience by not just showing the equipment, but also the element they're used in by professional athletes, increasing trust. 5. The Body Shop’s Guide Shoppable Video This The Body Shop reel is a practical example of how the step-by-step instructional video format can be used to showcase products in a way that's both relatable and convincing. The Body Shop's video is advertising their new Edelweiss Liquid Peel facial cleansing product. It's often difficult to advertise such products without just looking like another generic beauty advertisement. To forgo this, they use a relatable actress and also give the customers useful information to show how easy it is to use the product. It is also clearly communicated in the video what the product does (with before and after shots) without overloading viewers with information. Final words As you can see, shoppable videos are one of the best ways to engage a social media audience while providing them with an instant action they can take. Some of the world's top brands are already using these to great effect—are you ready to create shoppable videos yourself? » Feeling inspired? Create shoppable videos with Tolstoy