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Shoppable video5 Best Short Shoppable Video Examples: Advertise Your Products Like a ProThe age of the short video is here, and it's time to get on board.
It's no doubt that videos are dominating the advertising landscape—but with shorter shoppable videos, you can get your message across in a fraction of the time. The key is to create an informative and entertaining video that won't take too long for potential customers to watch. Plus, younger generations prefer watching condensed videos—hello, TikTok, Reels, and YouTube Shorts.
With that in mind, let's take a look at five of the best short shoppable video examples that are sure to help you advertise your products like a pro.
1. Missoni & Adidas
As one of the world's most recognizable fashion brands, Adidas knows how to make an impact with their videos. One of our favorite videos is the collaboration between Missoni and Adidas.
This shoppable video example is less than a minute long, but it still packs a powerful punch. It advertises their new collection by focusing on the products and their aesthetics. The video also highlights colors, patterns, and fun, active ways to use the product, helping potential customers better visualize what they're buying.
2. FluffCo
Using customer reviews for product ads is a great way to engage with customers, but it has many other benefits too. For example, take a look at this advertising video from FluffCo. It can help create an authentic sense of trust, provide credibility through the use of actual customer experiences, and drive conversions.
» Learn more about how shoppable videos are shaping e-commerce
3. Gogglesoc
What we really liked about Gogglesoc is how engaging and interactive their video is. A new level of interactivity was added by bringing in customer reviews and the option to click on the + icon for more. This way, customers can get a better idea of the product. In our opinion, it is a great way to combine aesthetic visuals with informative shoppable content.
4. ZAILA
For skincare brands, it's essential to showcase their products in an engaging way. ZAILA does this perfectly with the use of their beauty ambassadress in their short shoppable video. She displays how their product is used and how it looks on the skin after application.
If a brand is true to their "real results," then those results should be reflected in the way they market their products. This is especially true if the aim is to build trust, and this video is one great way to do it.
5. Anyday
Anyday made a good impression with this short video that shows the features of their product and what it can do for customers. Additionally, they also provide a quick customer service demo that allows potential customers to get the help they need without having to leave the video.
Moreover, the video is made interactive to ensure customers can get all the information about the products before making a decision. It's a great way to create an engaging and shoppable video that customers can easily connect with.
How to Advertise Like a Pro
Now that you’ve got a glimpse at what these pro-level shoppable videos look like, it's time to create one of your own using these 4 suggestions:
Focus on Quality: Make sure your video looks great and is high-quality. High-quality videos will help you make a better impression.Get Creative: Your video should be creative and stand out from the rest. Get creative and fancy!Keep It Short: Shorter videos are a trend now, so you want to be sure to keep them as short and sweet as possible.Include a Call to Action: Don't forget to include a call-to-action at the end of the video. Drop a link to your website or the product page.
One key point to remember is that shoppable videos should be engaging, informative, and easy to understand. When creating your shoppable video, make sure to focus on the benefits of your product and the customer experience.
» Prefer advertising on Instagram? Check out the best 5 examples of Instagram shoppable videos
Final Thoughts
Short shoppable videos are a great way to advertise your products in an entertaining and informative way. By taking a look at some of the best short shoppable video examples and following the listed tips, you can learn how to create an engaging and interactive video of your own.
Remember, making the right choice when creating shoppable videos is essential for drawing in customers and keeping them engaged. If you do it right, you’ll have a powerful video that can convert viewers into paying customers.
» Ready to start? Use Tolstoy to make your own short shoppable video
Shoppable videoMaximizing Mobile Engagement: 5 Tips for Shoppable VideosMobile consumption is on the rise, with more people accessing the internet through their phones than ever before. This has created a huge opportunity for businesses to reach new customers and build better relationships with existing ones. Marketers have responded by creating shoppable videos that allow customers to purchase products directly from their phones without visiting an online store. By leveraging interactive video content, e-commerce brands can create a more engaging customer experience.
But how do you that exactly? short answer, make your videos shoppable!
Here are 5 tips on how e-commerce brands can make shoppable videos to maximize their mobile engagement.
1. Include Subtitles
Most people watch videos on their phones with no sound, and some apps even play videos without sound turned on. It is a good idea to add subtitles to your video so people can understand it even if they don't hear it. It's imperative to make sure these subtitles are accurate and easy to read as research shows that customers understand videos with subtitles better and, thus, prefer them.
With that, adding subtitles can not only improve your video but also increase the number of views you get on a mobile device.
2. Keep It Short and Sweet
People tend to consume content quickly and move onto the next thing in a matter of seconds, choosing to watch video content for a minute or two at most. Therefore, it is crucial to make sure that your video does not drag on too long as it can easily lose someone's interest.
Different social media platforms have different optimal lengths for videos. For example, each platform recommends the following lengths of video content:
TikTok: 10-15 secondsPinterest: 15-30 secondsTwitter: 20-45 secondsYouTube: 5-15 minutesFacebook: 30-90 secondsInstagram: 30-45 secondsLinkedIn: 30 seconds to 5 minutes
When creating shoppable videos, marketers should keep the content concise and focus on highlighting the key features of the product they want customers to purchase. This helps ensure that viewers don’t get bored with the content before they are able to see what you have to offer them.
» See our top short shoppable videos from Instagram for more info
3. Don't Forget the Aspect Ratio
When making videos for mobile, it is important to think about the size of the video. Most people watch videos on their phones and not on a big computer screen. So make sure to use formats like portrait (vertical) rather than landscape (horizontal)—hence, the mobile format. This way, your video will be much more digestible.
Essentially, if you go to TikTok and Instagram, every video is already in mobile-format—even in Youtube Shorts. That is why it is important to make sure that your video fits the correct size and aspect ratio of the platform you choose, as it will improve engagement with your target audience as well as video quality and playback.
4. Focus on One Thing
It's important to focus on one product or service at a time when creating shoppable videos. It's not only about keeping your video concise, but also about making sure that customers are paying attention and staying engaged with the content you’ve created.
Essentially, this means that marketers should be clear and concise with what they want their customers to know about their products or services. Concentrating on shorter videos with a single message or product instead of one video showcasing all your products can keep customers interested in the content you’re providing.
Furthermore, visuals such as images, gifs and even emojis can be used to effectively highlight the key features of a product to engage viewers more successfully.
» Discover the best ways to use user-generated content for your store
5. Make a Good First Impression
You only have a matter of seconds in order to capture the attention of your viewers. To make a good first impression, marketers should focus on creating videos that are visually engaging with compelling stories.
Research shows it only takes 3-5 seconds to pique someone's interest, the length of the average attention span in today's world. If you fail to capture the audience in that time, you've lost your chance to convert a potential customer.
So making your first impression lasts matters.
For instance, you can use eye-catching visuals like special effects and animations or even lifestyle shots to help tell your story. Additionally, you should consider using voiceover or catchy/trending music in your videos to create some initial intrigue. Furthermore, interactive elements such as polls and quizzes can be used to grab the viewer’s attention.
Final Thoughts
Creating shoppable videos is an effective way to engage with customers and drive more sales for e-commerce brands. By following these five tips, you can create impactful mobile engagements for your e-commerce business to help you build relationships with your customers.
So, if you’re looking to maximize engagement with your mobile content and make it easier for customers to shop from their phones, then creating shoppable videos should definitely be something you consider! Good luck!
» Create your perfect shoppable video with Tolstoy
Shoppable videoInteractive Shopping: 3 Types of Shoppable Videos You Need to Try NowAre you tired of boring and underperforming ads?
Content marketing is changing, and e-commerce has become an increasingly competitive place. The shortening attention span of audiences means you only have a few seconds to get them to engage with your content. Brands need to think about how they create thumb-stopping content that gets the audience's attention and entices them to shop. That’s where shoppable videos come in and combine video, product information, and selling tools into an effective marketing avenue.
And here are three unique types to help you engage and sell your products to your customers.
1. Product Demos
Product demonstrations are an excellent way to demonstrate the features and benefits of your product. Showcase how it works, what makes it unique, and how customers can use it in their everyday lives, all while allowing them to purchase products at the same time.
Product demos can also be used to highlight new features or make improvements to existing ones. Additionally, this offers important insights into user behavior which can help brands understand how customers interact with their products.
A successful product demo will give prospective customers an interactive experience with your product that they cannot get through traditional advertising methods and visualize how your product will fit into their lives.
Often, demo videos work best on skincare products, fashion accessories, and lifestyle products as customers can visualize themselves using what you sell.
The most common videos you may have been seeing online now are:
Unboxing videosTry-on videosHow-to videos (like the one below)And many more
2. Testimonials
User-generated content in the form of testimonials is an excellent way to market your product because this builds trust and credibility for brands. It's important to ensure that the testimonials you feature are real, authentic, and depict true stories of how the product has been used. Testimonial videos can be powerful tools for converting leads into customers as it encourages them to take action.
When creating a testimonial video, make sure to include visuals of the product in use and ask your customers' opinion on the product. Additionally, try adding interactive features like comment sections or polls, which will help you gain valuable insights into how customers are engaging with your products.
Testimonial videos are far different from promotional values as these feature real customers who are actually using the product.
3. Traditional Product Ads
Traditional product ads are still as effective today as they were years ago. This type of marketing video gives customers a concise overview of what the product is, who it's for, and why they should buy it. Well, in our case, traditional product ads can be spiced up as well—not just the usual traditional ad you may have seen on TV.
The most important part of creating a successful traditional product ad is to ensure that you highlight how the product solves your customer's problems by identifying and highlighting the features and benefits of your product and how it will make their life easier. Include visuals of the product that are aesthetically pleasing and engaging, as well as clear call-to-action buttons so customers know exactly what to do next.
Essentially, traditional product ad videos are an effective way to get your message across quickly; however, ensure that they're shoppable and interactive. Quit the manual process of redirecting customers to your site and let the video do all the selling. Add more to your traditional product ad and make them more shoppable for better results.
» Struggling to put your videos online? See the simplest ways to embed shoppable videos on Shopify
Bonus Types
Livestream
This type of social media video allows viewers to get a real-time experience with your product. It also allows them to see how it fits into their lifestyle and can help them make buying decisions on the spot.
This provides a platform for viewers to learn more about the products they are interested in, as well as ask questions and interact with the host in real-time. Additionally, livestreams allow businesses to build brand awareness and increase customer engagement by offering them a sense of exclusivity and urgency, which encourages them to shop.
» Keep up to date with social media advertising by reviewing the best Instagram shoppable videos
Runway Style
Runway, but make it online!
A runway-style video is a compilation of short clips that show your product in different contexts. This type of shoppable video can help customers get an idea of the different ways they can use and style your products, while also giving them an up-close view of the items. Runway videos let customers experience what it’s like to own the product and encourage them to envision how it will fit into their lifestyle.
These videos also have a great viral potential as customers can easily share them on social media, which leads to more organic traffic and sales. More often good for clothing and fashion brands, such as a video titled 3 Ways to Style a Button-Down Shirt From Zara.
360-Degree Videos
360-degree videos are one of the most advanced and interactive types of shoppable content, allowing customers to virtually explore a product from every angle before they buy it and making them feel much more confident in their purchase decision.
This type of video is especially great for larger products, such as furniture and home décor. Although, 360-degree videos often need high-end tools to achieve the desired effects and results.
Catalog
As the name suggests, these types of videos are basically a digital catalog. They’re great for businesses that want to showcase their entire range of products quickly and efficiently. Catalog videos feature multiple products in quick succession, giving viewers a bird’s eye view of the items available in one go.
» Discover how to ensure that your shoppable video content stands out from the competition
Which Type of the Video Is Best for You?
Shoppable videos are an important part of any business's marketing strategy, regardless of the size or industry. By using different types of videos, businesses can reach new audiences, increase brand awareness, and drive sales. So what type of video will you use to engage your customers and take your business to the next level?
The answer depends on your unique needs and goals, but no matter what type of video you choose, it’s important to make sure that it reflects the values and message of your brand. With the right shoppable videos in place, you can create an engaging shopping experience for your customers that will boost sales and loyalty.
» Ready to get started? Get Tolstoy for free
Shoppable videoMaximizing Conversion Rates: 5 Best Tips for Shoppable Video AdsYour conversion rate is a metric that tracks how often website visitors take a desired action, such as making a purchase, signing up for a mailing list, or completing any other goal. It’s important to marketers because it helps them measure the success of their campaigns and understand where improvements can be made.
Creating effective shoppable video ads is no easy task. However, with the right knowledge and resources, you can create highly impactful ads that convert well. Shoppable video ads can be a powerful tool for driving conversions, but they must be used correctly in order to have a positive return on investment. Here are some tips for getting the most out of shoppable video ads.
» Struggling with Shopify videos? See how to embed shoppable videos on Shopify
1. Keep Your Audience in Mind
You should always keep your target audience in mind when creating any kind of video to ensure that the content and tone are suitable for the people viewing it. When crafting shoppable videos, also consider the context and common customer needs within that space.
Always consider the customer’s journey and what they are looking for in order to ensure the best possible outcome when it comes to conversions. Different target groups have different preferences and expectations, so it is important to tailor the content accordingly. Fashion shoppers might not care too much about how your products are made, whereas health nuts or vegan audiences will absolutely care about the ingredients and manufacture process.
2. Make Your Product Easy to Access
Once your shoppable video ad has attracted viewers, you want to make it as easy as possible for them to access the product or service. To do this, it’s important to ensure that there is a clear call-to-action within the video itself that can direct viewers to the website or landing page where they can purchase the product or service.
In addition, you should use clear visuals to direct viewers to the location where they can buy the product, such as arrows, tags, or words.
Here are a few ways you can start doing this:
Include an action button at the end of your ad that directs viewers to the product pagePlace merchandise prominently within the video in order to draw attention to itUse annotations and tags to mark specific items in the video, linking them directly with their respective purchase pagesConsider including interactive elements such as rollover or clickable images or videos that activate a link when interacted with
» Not convinced? Discover the ways that interactive videos can increase sales
3. Put Effort Into the Production
It goes without saying that you want your shoppable video ads to look professional. Invest time and effort into producing quality videos that feature high-definition images and smooth transitions as this will help attract more viewers and have a greater impact on the audience.
Additionally, ensure the audio is clear and of good quality, which can make a huge difference in the overall success of your video ad. You don't need expensive equipment, but remember the important things that determine a video's quality:
The camera you're using (any decent smartphone camera can suffice)The formatting (mp4 is the best for this type of video as other formats may reduce the resolution and playability)The lighting (natural light where possible and a three-point light for low-light areas works best)
4. Keep It Short and Sweet
Finally, one of the most important things to consider when creating shoppable videos is their length. While some people may be willing to sit through longer videos, most viewers will have a short attention span and won’t watch for more than a minute. Therefore, it’s best to keep your shoppable video ads short.
Younger generations often prefer shorter videos, such as those on TikTok and Instagram Reels. This preference can be attributed to the rise of digital media and its impact on how young people consume content. In a world where attention spans are shrinking and people are more likely to scroll through their feeds than sit down to watch a whole movie, short and sweet is the way to go.
» See our top short shoppable video examples
5. Have a Plan
Like any other marketing strategy, your shoppable video ads should have a plan. Start by setting objectives and goals that are aligned with your overall business objectives. Then, identify the target audience you want to reach and determine your budget. This will help ensure that you create content that is tailored toward achieving those specific goals and reaching the right people.
Finally, figure out the best platforms to share your content on and how you plan to measure success. Track performance metrics such as views, clicks, and conversions to understand how effective your campaign is, and adjust accordingly. Run A/B testing to identify the methods that work best for your business.
Start Creating Videos that Are Guaranteed to Increase Conversions
Shoppable videos are a powerful tool for driving sales and conversions. By following these tips and putting in the effort to create high-quality shoppable video ads, you can ensure your campaigns succeed. With the right approach, you can use shoppable videos to reach new customers, increase engagement, and boost sales.
» What are you waiting for? Start creating videos with Tolstoy that are guaranteed to increase conversions
Shoppable video3 Ways to Embed Shoppable Videos on Shopify (+ Screenshots)Shoppable videos are a powerful way to enhance the user experience as they streamline the sales funnel and simplify the shopping experience. Doing so offers the following benefits:
Visual appeal
Videos are a visually appealing and engaging way to showcase products, which can help to capture the attention of potential customers and increase interest in a brand.Storytelling
Videos are a powerful medium for storytelling, and they can help brands connect with customers on an emotional level by showcasing the brand's values, mission, and personality.Convenience
Videos can make it easier for customers to learn about and understand products, which can improve the overall shopping experience and increase conversions.Mobile optimization
Many videos are optimized for mobile devices, which is important given the increasing number of people who use their phones to shop online.SEO
Videos can help to improve a store's search engine ranking and drive more traffic to the site.
Hiring a Shopify professional to embed videos on your site can be pretty expensive. Thankfully, there are many approaches to embedding a shoppable video on your Shopify store, and this article will guide you through the different processes in the simplest way possible.
» Still not convinced? Read 7 Brilliant Ways Videos Can Increase Your Conversion Rates
1. Using a Third-Party App
There are several third-party apps, such as Tolstoy, available on the Shopify App Store that allow you to create and embed shoppable videos on your store while eliminating much of the difficulty. These apps often offer additional features and customization options, such as the ability to create interactive elements within the video or track user engagement.
Tolstoy is one of the best apps on the market for creating shoppable videos for Shopify stores. Simply install the Tolstoy app and connect your account with your Shopify store.
The process of embedding video has never been easier than before, thanks to Tolstoy. The process starts with uploading the video to our platform (whether a new one or a streaming site), then customizing the video with your store alignment, adding elements such as clickable links, and lastly, embedding the video on your Shopify store using the Tolstoy embed code. Now, save and test—piece of cake!
» Want to learn more about creating interactive content with Tolstoy? Discover the simplest method for doing so
2. Via Shopify Admin
Product Gallery
Step 1: Scroll down to the media section
Step 2: Click "Add media from the URL"
Step 3: Click "Embed video"
Step 4: Insert the original video URL
Step 5: Save
Product Description
You have to follow the same steps as above or opt for the “split” command
Step 1: Click the <> icon to Show HTML
Step 2: Add <!– split –> after product description
Step 3: Add your embedded code
Step 4: Save, and the video will show up in your product description
» Interested in interactive marketing? Discover the best interactive marketing strategies
3. Leveraging HTML Code
To add a shoppable video in HTML, follow these steps:
Find a video hosting platform
Some good options include YouTube or Vimeo.Upload your video
Once you've chosen a video hosting platform, upload your video to the platform while following their instructionsGet the embed code
Once the video has been uploaded, you'll need to get the HTML embed code for the video.Add the embed code to your HTML
You can do this by opening the HTML file for the page where you want to display the video and pasting the embed code into the desired location.Add tags to specific products or product collections
To make the video shoppable, you'll need to add tags to specific products or product collections within the video. You can do this by using HTML and JavaScript to create clickable tags within the video.Test the shoppable video
Once you've added the shoppable video to your website, be sure to test it to make sure it's working as expected. This will allow you to identify and fix any issues before publishing the video on your website.
While it isn’t too difficult to add your videos to Shopify within the dashboard, it isn’t simple. Here is the code that will help you to embed shoppable videos in HTML.
<html>
<head>
<title>My Shoppable Video</title>
</head>
<body>
<h1>My Shoppable Video</h1>
<div>
<iframe width="560" height="315" src="YOUR EMBEDDED CODE" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
</div>
<div>
<a href="/products/product-1" onclick="showProductModal('product-1')">Product 1</a>
<a href="/products/product-2" onclick="showProductModal('product-2')">Product 2</a>
</div>
<script>
function showProductModal(productId) {
// Retrieve product data using the Shopify API and display it in a modal window
}
</script>
</body>
</html>
Enhance Your Customer Experience With Shoppable Videos
The e-commerce market is forever looking for ways to streamline sales funnels, improve customer experience, and increase sales. With the multitude of tools available to beginner and advanced e-commerce sellers alike, there's really no reason not to leverage this powerful tool. Get started with Tolstoy today.
Shoppable videoHow Shoppable Video Is Shaping the eCommerce StorefrontShoppable video is rapidly transforming the ecommerce storefront as businesses realise the awesome potential of this incredibly effective tool. From web searches to livestreams, video is increasingly driving purchasing decisions with conversion rates of up to 30% and an incredibly positive return on investment.
As worldwide ecommerce sales are projected to skyrocket from $5 trillion to $8 trillion dollars by 2026, shoppable video is expected to make up the bulk of these sales.
Unlike a conventional web-based ecommerce operation where products and services are showcased via images and text with a separate shopping cart, contact information and customer service page, video ecommerce is an all-encompassing experience centred around the customer. It’s for this reason that the medium is poised to replace traditional web stores to become the ‘new normal’ of buying and selling online.
As the established default expression of the internet, video and video-centred online shopping satisfies consumer demand for a more sociable, interactive, and entertaining shopping experience. According to recent Hubspot data, the number of people watching video online has doubled since 2018. Further surveys revealed 55% of customers conduct research by watching product videos before they make a purchase while 88% of customers say they’ve been persuaded to buy a product or service by watching a brand video.
Businesses are responding by taking a video-first approach to ecommerce with behind-the-scenes livestreams, video consultations, and personalised product recommendations. Thanks to the burgeoning video ecommerce industry, brands have the means to create a seamless shopping experience from reviewing products and services to checking out. Viewers simply click on embedded Add to cart or Shop now buttons as they watch the video which will then redirect them to where they can make a purchase without ever leaving the video page.
Shoppable Video Helps Brands Craft a Better Online Shopping Experience Through Data
As its own self-contained ecommerce platform, shoppable video which encompasses interactive video shopping and live video shopping causes minimal disruption to the customer’s enjoyment of video content. The winning formula combines digital window shopping and entertainment to ensure customers get the full benefit of a fun shopping experience without having to leave the platform.
The entire buying journey is simplified by the availability of in-built links to browse, select, examine, and buy products. A key advantage to an all-in-one platform is that brands will have greater access to customer data – every touchpoint provides information on the business’ performance including which channels and products do best. Other analytics like conversion data, click-to-view, click-to-buy, and click-to-share provide a solid starting point towards maximising customer engagement and repeat business.
Shoppable Video Is Embraced by Gen X and Gen A
Immersive video is ideal for nurturing a deeper and more authentic connections with customers and no other group is more receptive than the latest generation to come of age. Gen Z and Gen A are the first wholly digital generation, and their beliefs, attitudes and behaviours significantly differ from their predecessors. While TikTok has a large cohort of older users, 60% of its users are Gen Z. And if there’s one defining trait about this group, it’s that they really love short-form videos.
Gen Z shoppers seek novelty, authenticity and most importantly, social proof. According to a study by the Influencer Marketing Factory, 97% of Gen Z say they use social media as the chief source of shopping inspiration. Eye-catching video content, preferably with a raw and unfiltered aesthetic fit in with Gen Z’s preference for brands that demonstrate they’re up to speed with internet culture.
Credibility is another important factor to Gen Z shoppers. Not only do they expect sophisticated and personalised content, they also want to get a good idea of what it is they’re buying – the fabric and feel of materials, how product colours look in different lighting, how they fit on models with bodies similar to them. Video ecommerce allows brands to cater to these requirements and more.
Shoppable Video Harnesses the Power of Social eCommerce to Sell More
Mindful of younger generations’ preference for peer-reviewed products and recommendations, brands are investing more in influencers to get their messages across. Once again Gen Z are the leaders of video-driven ecommerce: statistics show they use TikTok to search for products more than even Google. Socially-driven video commerce not only has the power to go viral, putting brands in front of new audiences, it also enables cross-promotion with trusted influencers.
As more shoppers acclimatise to new technologies and the increased interactivity of video formats, shoppable video will become an entrenched part of online shopping, forever changing the ecommerce storefront.
Shoppable videoAn eCommerce Guide to Shoppable VideosConsumers today are used to discovering and engaging with people and brands through authentic, off-the-cuff, short-form videos, on platforms like Tiktok, Instagram, and Snap.
By not offering a similar experience on their storefronts, brands are missing out on valuable conversions and data.
In this guide we’ll cover everything you need to know on how to create engaging Shoppable Videos. Plus, we’ve included examples from successful brands who are using eCommerce videos to increase sales.
Mobile shopping is continuing to rise, as are consumers' expectations of convenience. Shoppable videos streamline the shopping experience from product discovery to check-out. See the examples below of how brands are using shoppable videos to make it easier for consumers to view and purchase products without ever leaving the video.
Nothing beats high-quality content. Capture your audience's attention (& wallet) with an experience as immersive as TikTok. Read below for the top 5 benefits of using shoppable videos for eCommerce.
1. Increase Customer Engagement
Swipeable videos are familiar to customers, it mimics the experience on TikTok and Instagram Reels. When Shoppable video feeds are added to a site, customers view more products and spend more time on-site.
2. Deliver a Seamless Shopping Experience
With an all-in-one platform to watch videos and shop, you’re satisfying the immediate purchase desire that content creates for the viewer, and in less clicks!
3. Give Personalized Recommendations
Connect authentically and guide users towards the right products for them. It’ll feel as if they have a personal shopping assistant by their side.
4. Gain Valuable Consumer Insights
Interactive videos provide tangible data on the customer journey. Use the collected metrics to uncover customer needs, improve their experience, and gain deeper insights into their buying habits.
5. Improve Conversion Rates
Turn your visitors into customers in 5-minutes. Shoppable video drives engagement and streamlines the checkout process, making it easier and quicker for consumers to purchase.
Shoppable videos are the future of eCommerce. Pull ahead of your competitors and increase in your key performance indicators (KPIs) by using the methods below.
1. Promote New Products
Give your customers a visual walkthrough of your products or collections then allow them to add these items to the cart and be taken to the checkout page, directly through your video. Products can be categorized into Stories (similar feel to Instagram), or displayed in a scrollable Feed (similar to TikTok).
2. Provide Offers and Discounts
Make it easy (and fun!) for customers to view your latest offers and discounts. You can even include promo codes within the video that your customers can use instantly.
3. Hook Viewers With Creator Content
Capture your customers' attention with engaging footage and provide them with a unique channel for shopping at the same time. Grab user-generated content (UGC) you already have on TikTok, Youtube or Instagram, such as unboxing videos, wardrobe hauls and honest reviews, and place them directly on your product page.
4. Give Personalized Product Recommendations
Turn visitors into customers when you engage them in a video quiz and provide product recommendations specifically for them.
5. Place an Add-to-Cart Button on Any Video
Grab any video you already have on social media and it to your website or marketing campaign. Upgrade your video with an “add-to-cart” button or a link leading customers to a special landing page.
Maximize views and engagement on your shoppable videos by incorporating them into every aspect of your eCommerce marketing strategy. Below are the best ways to share shoppable videos to boost conversions instantly.
Maximize views and engagement on your shoppable videos by incorporating them into every aspect of your eCommerce marketing strategy. Below are the best ways to share shoppable videos to boost conversions instantly.
Add Shoppable Videos to Your Website
Bring your TikTok and Instagram videos to your website and let customers purchase products through them. With the below features, you can place shoppable videos on any page on your website or Shopify store.
Send Shoppable Videos by SMS or Email
Meet your customers where they are. Reach them on their mobile devices with attention grabbing videos through SMS and Emails. Your customers can start shopping directly through your video the moment they receive your email. Our favorite ways to use embedded shoppable videos
Best Practices for Creating Shoppable Videos
1. Include Add-to-Cart Buttons
Shorten the customer’s path from video consumption to purchase by making it easy for them to purchase items directly from the video.
2. Focus on 5-6 Products for Each Shoppable Video
Customers retain the most information when there are common themes and a limited amount of items. Group your products into collections and show only 5-6 products per video.
3. Provide Captivating Product Demonstrations
Through engaging and educational footage, give your customers a reason to buy your products by showing exactly how and why they should use them.
4. Create Exit Intent Videos
When a customer is about to leave the page, set rules to pop up a widget that can engage users and keep them on the site longer - and even purchase straight from the new video.
5. Be Creative
At the end of the day, the goal is to entertain your customers to the point where they don’t want to look away from the video, and thus leave them more likely to buy your products.
Looking for More Inspiration?
There’s no limit on the ways you can create and share shoppable videos to boost store sales instantly. For more inspiration, check out this article on 6 types of interactive Tolstoys you can create to level up your eCommerce game.
If you have any questions, don’t hesitate to reach out to [email protected], we’re happy to help.
Shoppable videoWhat Is a Shoppable Video? (With Examples)A shoppable video is a useful multimedia marketing tool that will help your brand to connect your customers to your products in one easy step. Not only do shoppable videos attract more leads, but they also build your customer base in a more organic manner.
Shoppable Videos Explained
In short, a shoppable video turns your customers' desires into reality. This is achieved by embedding links into your videos that lead customers to purchase the product that you are marketing, quickly, easily and conveniently.
Research has shown that users really relate to video marketing, so by using shoppable videos, you will be strengthening your brand presence and increasing customer engagement—all at the same time.
Shoppable Videos on Social Media
You can literally use shoppable videos on any social media platform. You need to have a good understanding of which platforms your targeted audience uses and then use those platforms to showcase your shoppable videos. Some of the most popular social media platforms for shoppable videos include:
FacebookInstagramTikTokYoutubeSnapchat
Benefits of Shoppable Videos on Your Website
With shoppable videos, you will capture your audience's attention. Whether they buy your products or not, they will still be given a virtual, entertaining tour through what your eCommerce store has to offer.
Shoppable videos make a great addition to your website, both in terms of the customer journey and your conversion rates. Using Tolstoy, you can add your curated shoppable videos directly on your site wherever you please. Doing so will offer you the following benefits:
Optimized sales funnels
Almost every eCommerce seller understands that customers aren't willing to read bodies of text or jump through hoops just to make a purchase. Using shoppable videos can simplify the customer journey by decreasing the number of steps they have to take, which will inevitably lead to an increase in sales.Higher profits
Tolstoy allows you to create enticing shoppable videos without having to outsource a third-party content creator. So long as you have the facilities for basic video and audio recording, you can use our service to create and implement your shoppable videos and leverage the benefits at an affordable cost.Brand loyalty and customer satisfaction
Shoppable videos allow you to imbue your brand's personality on your store, which can improve the user experience and keep customers on your site for longer. You can even turn your community UGC into shoppable videos to leverage the power of social proofing.Amazing analytics
Using Tolstoy will give you access to a powerful analytics dashboard to help you understand exactly how your consumer base interacts with your videos, allowing you target them better
» Want to learn more? Check out our eCommerce guide to shoppable videos
5 Best Shoppable Video Examples
Now, let's take a look at five examples of really good shoppable videos and discuss why they are effective and useful.
1. IKEA Interactive Video
This shoppable video seamlessly moves the viewer through various scenarios in the kitchen. As you will see in this video, they have perfectly captured the wide audience by re-enacting what people from all walks of life do in their kitchen—promoting their product line in a clever and entertaining way.
2. Gogglesoc Tap to Shop Video
This video takes the viewer through the different benefits of the sunglass cases they sell, showing how versatile they are, how beautiful they look, how easy it is to use them, with the added bonus of having an in-built cleaner as well.
Gogglesoc has perfectly crafted their message in this shoppable video, completely in line with their marketing angle. They conclude their shoppable video with a "Shop the collection" button, which takes users straight to their catalog. This video is engaging and entertaining, and offers a seamless shopping experience—all at the same time.
3. Anyday Shoppable Video
This video is a great example of using a how-to video to sell products. It catches your attention and helps you learn step-by-step how to use products for a simple recipe.
Not only these dishes are super easy to use with, but they are also promising a time-saving solution for every person who wants to eat home-made meals but doesn't have much time to spend preparing them.
The video inspires people to make a purchase and use their new skill (the know-how for cooking mash in the microwave) as soon as they get their hands on these dishes.
4. Collishop Interactive Video
Colruyt uses a series of “life-hacks” in the form of tips and tricks that users can use in every day life to help them. Their interactive videos explain the helpful tips and then also promote a product that works well with the hack or tip.
The interactive layer leads customers to a purchase, easily and without too much effort. This is useful because it shows that Colruyt is not just trying to sell products, they are providing helpful tips at the same time.
5. Pandora Shoppable Video
This interactive video offers users a quiz to help them decide what to buy for loved ones for holiday season gifts. This method also offers the user assistance with their shopping, which is unique, engaging and at the same time super fun—let's face it, everyone enjoys a quiz!
» Want to create shoppable videos for Instagram? Get inspired with 5 best instagram shoppable video examples
Key Takeaway
When used correctly, interactive shoppable videos can boost your bottom line like never before. As long as you remember to:
Keep it short and punchyOffer a dealbreaker in the eyes of your usersKeep it professional—good lighting, great characters, and an engaging scriptHave a hook to catch attention and keep your users watching till the end
» Ready to get started? Create engaging shoppable videos with Tolstoy
Shoppable videoShoppable Videos: 5 Ways to Make Your Content Stand OutShoppable videos are quickly changing the way online retail marketing is done. By using shoppable videos, customers can view, click, and purchase items without needing to leave the video platform. This massively simplifies the buying process, which in turn improves customer experience, boosts sales, and creates long-term brand and customer relations.
To make sure your videos stand out among the crowd and gain the viewer's attention, it's essential to make them visually appealing and interesting to your target audience.
» Have an eCommerce store? Read our guide to shoppable videos for eCommerce
1. Create a Relatable Storyline
When a video has a good storyline it takes us out of our bodies and into the immersive journey that has been created in front of us.
By creating a storyline that the customer can relate to, the message feels personal, and as though the video is speaking directly to the viewer. This can encourage viewers to take action as they are already "invested" in the storyline.
A great example of a fun and memorable storyline that stands out can be seen in this video. By comparing humans to birds and using a nature documentary-style voice-over, the IKEA shoppable video is made exciting and humorous while remaining relatable, as we all know the value of good sleep.
2. Experiment With Lengths of Scenes
Using variating lengths of shots will keep your video dynamic and interesting. If you use multiple scenes of the same length, viewers may become bored of the repetitive feeling. So, get creative—experiment with very short scenes to prompt questions and sales and longer shots to explain more complex ideas.
By adjusting the length of each shot, viewers will feel more like they are in a two-way, interactive conversation, as opposed to being told something from a video—this helps viewers connect and remain engaged.
This MARY & MAY CICA Soothing Sun Cream shoppable video is a great example where you can see how different scene lengths ensure the most important aspects are emphasized. And all this is done in a form of a review, with the option to buy the product immediately.
» Making videos for Instagram? Check out the 5 best Instagram shoppable video examples
3. Combine Different Camera Movements
Camera movements add excitement, emotion, and a real feeling to videos. By adding a variation of camera movements to your shoppable videos, you will make an already interactive video even more dynamic, which will help your content stand out.
In this shoppable video example by Adidas X Missoni, you can see how different camera movements are used to exaggerate the dancers' moves, creating a more immersive and intense experience.
4. Mix Shots From Multiple Perspectives
Taking videos from a single angle is simple, but also boring. The more dynamic your videos are, the longer viewers will stay, and the more likely they'll make a purchase.
By using different shooting angles in this Tolstoy X LSKD shoppable video, viewers will feel a greater level of immersion, become more engaged, and therefore take more action.
5. Color Grading
One of the most effective ways to give your shoppable videos an outstanding visual aspect is by incorporating color grading into your scenes. Color grading is the process of editing a video's color scheme to help make it feel more vibrant and stylistic.
Colors can evoke powerful emotions within a viewer, as well as prompt them to make decisions or think in a certain manner, so use it to your advantage.
The Ted Baker Mission Impeccable makes great use of color grading to enhance the visual experience and add to the mystery by using specific colors throughout the shoppable video. In this case, The color grading gave the video a cinematic look.
Final Words
It's important to ensure that your shoppable videos stand out and grab the viewers' attention. To do this, you need to be creative and constantly come up with innovative ways to display your products.
Combining shoppable video technology and your creativity will have a positive impact on your viewers and, ultimately, your revenue. Pay attention to successful and popular shoppable videos and take notes of the techniques they use to find inspiration.
» Ready to start? Use Tolstoy to make shoppable videos