The age of the short video is here, and it's time to get on board.
It's no doubt that videos are dominating the advertising landscape—but with shorter shoppable videos, you can get your message across in a fraction of the time. The key is to create an informative and entertaining video that won't take too long for potential customers to watch. Plus, younger generations prefer watching condensed videos—hello, TikTok, Reels, and YouTube Shorts.
With that in mind, let's take a look at five of the best short shoppable video examples that are sure to help you advertise your products like a pro.
Key Takeaways
- Short videos work: Quick, visually clear clips help shoppers understand your product fast, which is ideal for TikTok, Reels, and Shorts audiences.
- Show the product in real use: Examples highlight colors, textures, and real-world scenarios so shoppers can picture the item in their own lives.
- Leverage customer reviews: Featuring real customers builds trust and gives buyers proof that the product performs as promised.
- Add simple interactivity: Clickable tags or product info options keep viewers engaged and let them explore details without leaving the video.
- Focus on clarity over length: Keep videos short, high-quality, and end with a clear next step so viewers know exactly how to buy.
1. Missoni & Adidas
As one of the world's most recognizable fashion brands, Adidas knows how to make an impact with their videos. One of our favorite videos is the collaboration between Missoni and Adidas.
This shoppable video example is less than a minute long, but it still packs a powerful punch. It advertises their new collection by focusing on the products and their aesthetics. The video also highlights colors, patterns, and fun, active ways to use the product, helping potential customers better visualize what they're buying.
2. FluffCo
Using customer reviews for product ads is a great way to engage with customers, but it has many other benefits too. For example, take a look at this advertising video from FluffCo. It can help create an authentic sense of trust, provide credibility through the use of actual customer experiences, and drive conversions.
» Learn more about how shoppable videos are shaping e-commerce
3. Gogglesoc
What we really liked about Gogglesoc is how engaging and interactive their video is. A new level of interactivity was added by bringing in customer reviews and the option to click on the + icon for more. This way, customers can get a better idea of the product. In our opinion, it is a great way to combine aesthetic visuals with informative shoppable content.
4. ZAILA
For skincare brands, it's essential to showcase their products in an engaging way. ZAILA does this perfectly with the use of their beauty ambassadress in their short shoppable video. She displays how their product is used and how it looks on the skin after application.
If a brand is true to their "real results," then those results should be reflected in the way they market their products. This is especially true if the aim is to build trust, and this video is one great way to do it.
5. Anyday
Anyday made a good impression with this short video that shows the features of their product and what it can do for customers. Additionally, they also provide a quick customer service demo that allows potential customers to get the help they need without having to leave the video.
Moreover, the video is made interactive to ensure customers can get all the information about the products before making a decision. It's a great way to create an engaging and shoppable video that customers can easily connect with.
How to Advertise Like a Pro
Now that you’ve got a glimpse at what these pro-level shoppable videos look like, it's time to create one of your own using these 4 suggestions:
- Focus on Quality: Make sure your video looks great and is high-quality. High-quality videos will help you make a better impression.
- Get Creative: Your video should be creative and stand out from the rest. Get creative and fancy!
- Keep It Short: Shorter videos are a trend now, so you want to be sure to keep them as short and sweet as possible.
- Include a Call to Action: Don't forget to include a call-to-action at the end of the video. Drop a link to your website or the product page.
One key point to remember is that shoppable videos should be engaging, informative, and easy to understand. When creating your shoppable video, make sure to focus on the benefits of your product and the customer experience.
» Prefer advertising on Instagram? Check out the best 5 examples of Instagram shoppable videos
Pro Tip: Turn Those “Best Examples” Into Conversion-Ready Short Videos of Your Own
Here’s how to turn inspiration into actual revenue using Tolstoy’s AI Studio and AI Player.
- Lead With One Micro-Moment: Instead of cramming everything in, pick a single “aha” moment your shopper needs on a PLP or PDP. Use Tolstoy’s AI Studio to auto-generate a 6–12 second shoppable clip focused on that one interaction (fit, texture, before/after, unboxing).
- Leverage Shoppable Videos: Create tappable tags like Adidas and Gogglesoc do. Drop tags near motion or hero product moments, not random corners. Your viewer should “discover” the tag without thinking.
- Drop Social Review Energy Into PDPs: Pull a real customer line (like FluffCo’s vibe) and overlay it as an on-video “why it’s loved” callout. Instant trust builder.
- End With a Smart CTA: Instead of “Shop Now,” generate personalized CTAs tied to browsing intent such as “See your size,” “Compare scents,” or “Show me similar fits.”
Final Thoughts
Short shoppable videos are a great way to advertise your products in an entertaining and informative way. By taking a look at some of the best short shoppable video examples and following the listed tips, you can learn how to create an engaging and interactive video of your own.
Remember, making the right choice when creating shoppable videos is essential for drawing in customers and keeping them engaged. If you do it right, you’ll have a powerful video that can convert viewers into paying customers.
» Ready to start? Use Tolstoy to make your own short shoppable video
FAQs
A new brand can start by repurposing existing product clips and pairing them with lightweight interactive overlays.
- Audit your social media accounts and repurpose the content you already have there. If it works for you on socials, it will be impactful on your site as well.
- Use Tolstoy’s AI Curated Socials feature to find new videos where you’re tagged in.
- Generate different types of content using Tolstoy AI Studio - product videos, UGC, how-to videos, and more.
- Use Tolstoy’s AI Player so every video becomes a direct path to purchase.
- Test formats and video types, and optimize your content strategy based on video performance shown in Tolstoy’s analytics.
For more context read our post on shoppable video types you can test now.
Keep one core message per clip and use visual beats rather than dense narration.
- Identify your single “conversion benefit” (speed, comfort, durability) and build your shots around it.
- Use quick-cut sequences—demo → benefit → result—to keep retention high in the first 4 seconds.
- Layer optional UI tags so deeper info is available without cluttering the main frame.
Validate clarity by running a 5-second test with viewers who haven’t seen the product.To refine your narrative style, check the product explainer video inspiration guide.
Use modular story structures so each new video follows a repeatable, conversion-oriented template.
- Define 2–3 reusable formats (UGC testimonial, feature demo, before/after) per category.
- Build a tagging system for benefits and claims to maintain consistency across SKUs.
- Standardize CTA placement so customers always know where to tap for details or purchase.
Review performance weekly to identify category-specific retention or interaction drop-offs.For deeper cross-category optimization, see how shoppable videos reshape storefront structure.
Tolstoy AI Studio lets you produce studio-grade product images, videos and motion-ready assets from a library of templates or simple prompts.
- Generate multiple lifestyle or on-model variations that match the aesthetics of your video concept.
- Use Tolstoy’s video editor to edit the visuals with other footage, as opening hooks or cutaway shots.
Refresh product media weekly to boost search visibility with consistently updated assets.Learn more about Tolstoy AI Studio.
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