×

Publish shoppable TikTok videos — directly from Tolstoy

Turn content into sales across every channel

Publish existing videos in one click

Instantly send your Tolstoy videos to TikTok Shop as Shoppable Videos — automatically tagged and synced with your products. No manual uploads. No extra tools. Just one click to go live.

Create TikTok-ready content with Tolstoy AI Studio

Go beyond uploading — generate new TikTok videos in minutes using AI Studio. Access UGC-style templates built for TikTok or create hundreds of variations from your existing content to test different hooks, visuals, and messages.

Every video is automatically tagged, published, and tracked — so you can learn what performs and optimize fast.

Track performance in one dashboard

See which videos drive engagement and sales — across your site and TikTok Shop — all from the Tolstoy dashboard.

Get visibility into performance by product, page, and platform to guide your next campaign.

One hub for all your video content

Tolstoy is the hub for video commerce — one place to create, manage, and distribute your videos across every channel that matters.

Keep your TikTok, Walmart, Shop App, and website videos in sync — all inside Tolstoy. Manage every campaign from one place, streamline your workflow, and maintain a single source of truth for your content.

Frequently asked questions

How do I publish videos to TikTok Shop from Tolstoy?
+

Tolstoy lets you publish shoppable videos to TikTok Shop in one click, or create new TikTok-ready content with AI Studio's UGC templates. Your videos are automatically tagged and synced with your products. Select your videos, click publish, and they go live on TikTok Shop immediately.

Can I create TikTok content directly in Tolstoy?
+

Yes. Tolstoy's AI Studio lets you generate TikTok-ready videos in minutes without filming new content.

What you can create:

  • UGC-style templates built specifically for TikTok format
  • Hundreds of variations from your existing content
  • Different hooks and visuals to test what performs best
  • Auto-tagged videos that sync directly with your product catalog

Every video is automatically published and tracked so you can optimize fast.

Learn more about AI Studio.

Can I bulk publish videos to TikTok Shop?
+

Yes. Tolstoy supports bulk publishing so you can send multiple videos to TikTok Shop at once. All products are automatically tagged and synced, so you can publish your entire video library without manual work for each upload.

Can I schedule videos to publish on TikTok Shop?
+

Yes. Tolstoy lets you schedule posts in advance, so you can plan and publish your shoppable videos to TikTok Shop according to your social calendar.

How do I track TikTok Shop video performance?
+

Tolstoy provides a single dashboard where you can track performance across your site and TikTok Shop.

What you can measure:

  • Engagement and sales by individual video
  • Performance by product to see which items sell best through video
  • Campaign insights to guide your next creative decisions

Learn more about Tolstoy.

Does Tolstoy sync videos across TikTok Shop and other channels?
+

Yes. Tolstoy is a single hub for video commerce where you manage all your channels from one place.

Supported channels:

  • TikTok Shop with one-click publishing
  • Walmart homepage video carousel
  • Shop App store and PDPs
  • Your website across homepage, PDPs, and collection pages
  • Email flow and campaigns

This keeps your content consistent across every channel and gives you a single source of truth for all video campaigns.

Publish videos to TikTok Shop

Reach out to us to get started

Please select
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Thank you! Our team will be in touch shortly, or you can schedule a call now:

Create. Publish. Optimize. All in one place.