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Publish shoppable TikTok videos — directly from Tolstoy
Turn content into sales across every channel
Publish existing videos in one click
Instantly send your Tolstoy videos to TikTok Shop as Shoppable Videos — automatically tagged and synced with your products. No manual uploads. No extra tools. Just one click to go live.
Create TikTok-ready content with Tolstoy AI Studio
Go beyond uploading — generate new TikTok videos in minutes using AI Studio. Access UGC-style templates built for TikTok or create hundreds of variations from your existing content to test different hooks, visuals, and messages.
Every video is automatically tagged, published, and tracked — so you can learn what performs and optimize fast.
How it works
1. Connect
Connect TikTok Seller Center and Creator Account to Tolstoy. Authenticate your TikTok Shop seller account inside Tolstoy.
2. Generate
Create TikTok-style Videos in AI Studio, connect video sources like Google Drive and Instagram, or upload videos directly.
3. Choose AI videos
Select any AI-generated videos or existing brand, creator, or UGC videos you want to syndicate. Leverage Tolstoy’s smart playlists to scale and automate selection.
4. Publish
Click Post videos to TikTok Shop. Tolstoy sends the asset and mapped product data via API - no manual tagging.
5. Track & Optimize
View views, engagement, CTR, orders/GMV by video and product inside Tolstoy, then iterate on content and strategy.
Need help connecting? Here’s a step-by-step guide to help you get started.
Track performance in one dashboard
See which videos drive engagement and sales — across your site and TikTok Shop — all from the Tolstoy dashboard.
Get visibility into performance by product, page, and platform to guide your next campaign.
One hub for all your video content
Tolstoy is the hub for video commerce — one place to create, manage, and distribute your videos across every channel that matters.
Keep your TikTok, Walmart, Shop App, and website videos in sync — all inside Tolstoy. Manage every campaign from one place, streamline your workflow, and maintain a single source of truth for your content.
Frequently asked questions
Tolstoy connects directly to your TikTok Seller Center and Creator account via API. Once authenticated, you can publish videos and sync product data automatically without manual uploads, and receive full analytics on the videos' performance inside Tolstoy.
No. Tolstoy auto-syncs product tags from your Shopify catalog, so products are already tagged when videos are published to TikTok Shop.
You can publish brand videos, creator/influencer content, UGC, and AI-generated videos from Tolstoy Studio - all from your Tolstoy library.
Yes. Tolstoy provides video-level and product-level analytics including views, engagement, CTR, orders, and GMV—all in one dashboard.
Smart Playlists let you create rules-based video collections (by product, tag, performance, recency) to batch-select content and keep your TikTok Shop feed updated automatically.
AI Studio generates TikTok-ready videos in minutes using your product data and brand assets, allowing you to test multiple creative variations and iterate based on real performance data.