Cancha Bags boosts conversions by 35% with shoppable videos
Product
Interactive Videos
This transformation delivered
+35%
Lift in Conversion
+77%
Uplift in AOV
193X
ROI
Overview
BelliWelli, a fast-growing food brand co-founded by Katie Wilson, offers indulgent treats that cater to sensitive stomachs. Katie's personal story is central to the brand’s identity. The team sought an authentic way to share this story with potential customers on their website to drive sales.
My personal story is a huge part of the BelliWelli brand. Our bars are made by and for people who know the daily gut struggle. It felt like that entire element of the brand – our founding story – was a missing puzzle piece from our website.
Katie Wilson
Co-Founder & CEO at BelliWelli
Challenges
Telling the brand story and connecting with customers' pain points in a unique and engaging way.
Sharing personal and entertaining videos that mirror their off-site user-generated content (UGC).
Moving away from static photos and dull FAQs by embedding interactive content.
Solutions
Record and deploy interactive content based on their video performance on social media.
Make it easy for potential customers to learn about the brand and accelerate their path to purchase.
Results
+35%
Lift in Conversion
+77%
Uplift in AOV
193x
ROI
The Future
BelliWelli plans to expand their retail channels in addition to DTC and continue leveraging Tolstoy for interactive content related to new launches and stock expansions. The team is also excited to explore more Tolstoy use cases, such as shoppable video feeds, as they believe short-form videos and algorithmic, scrollable feeds are the future of eCommerce.
“Video content is the future and the rise of apps like Tiktok teaches us that. More importantly, this kind of experience belongs on your site using tools like Tolstoy.”
Katie Wilson
Co-Founder & CEO at BelliWelli
