BelliWelli, a fast-growing food brand co-founded by Katie Wilson, offers indulgent treats that cater to sensitive stomachs. Katie's personal story is central to the brand’s identity. The team sought an authentic way to share this story with potential customers on their website to drive sales.
“My personal story is a huge part of the BelliWelli brand. Our bars are made by and for people who know the daily gut struggle. It felt like that entire element of the brand – our founding story – was a missing puzzle piece from our website.”
Lift in Conversion
Uplift in AOV