Boost conversions with AI commerce tools
Choose a product to start with or bundle it all together
Free
Plus
Pro
Max
Enterprise
Free
Explore AI Commerce
Included:
50 AI photos & 10 AI videos
Medium quality photos & videos
FREE ADS: feature your videos on Shop app & Walmart
Tolstoy watermark on videos and widgets
Limited onsite widgets
Plus
For solo entrepreneurs
Save 32% with this bundle
Plus includes:
1,000 AI photos & 100 AI videos
High quality photos & videos
Go live with all on-site widgets (5K unique impressions/mo)
Unlimited AI sales chat agents AI top questions, & AI search
Add custom branding
Pro
Growing brands ready to scale their AI commerce strategy.
Save 33% with this bundle
Everything in Plus, plus:
3,000 AI photos & 500 AI videos
Premium quality photos & videos
20K unique impressions/mo
Virtual try-on & sizing (1,500 virtual try-ons)
A/B testing on all your on-site media
Max
As your business scales
Save 44% with this bundle
Everything in Pro, plus:
10,000 AI photos & 1,500 AI videos
Ultra quality photos & videos
50K unique impressions/mo
10,000 virtual try-ons
Priority support
Advanced integrations
Enterprise
For complex organizations
Everything in Max, plus:
Unlimited AI photos & videos
Unlimited unique impressions per month
Dedicated account manager
Priority support & training
Custom integrations & API access
Custom SLA & compliance
Free
Best for brands just getting started - try Tolstoy risk-free
Included:
Limited access to all products
Community support
336 AI Tokens to generate Generate up to 4 AI videos (5s) or 14 AI images
Be featured on Walmart homepage and Shop app
Basic editing tools
Plus
Best for brands that want to experiment with AI quickly
Plus includes:
1,000 AI photos & 100 AI videos
High quality photos & videos
Ready-made e-commerce templates
Chat-based generation agent
Watermark-free video & image downloads
Pro
Best for brands aiming to scale content, cut costs, move faster
Everything in Plus, plus:
3,000 AI photos & 500 AI videos
Premium quality photos & videos
Fashion focused advanced use cases
AI editor
Access to the latest AI engines
Batch generation
Max
Best for brands seeking automate content at scale
Everything in Pro, plus:
10,000 AI photos & 1,500 AI videos
Ultra quality photos & videos
Custom AI fashion models
Enterprise
Ideal for retailers needing limitless generation & white-glove support
Everything in Max, plus:
Beta features
Dedicated onboarding
Tolstoy creative-team support
Free
Best for brands just getting started - try Tolstoy risk-free
Included:
Limited access to all three products
Community support
Be featured on Walmart homepage and Shop app
Add shoppable videos to your mobile app
336 AI Tokens to generate Generate up to 4 AI videos (5s) or 14 AI images
Plus
Best for brands with under 15K monthly visitors
Plus includes:
5,000 included impressions / mo
Extra impressions $10 / 1,000
Unlimited widgets and designs
Shoppable images
Auto-publish at scale
Custom branding
Pro
Best for brands with 15K–50K monthly visitors
Everything in Plus, plus:
20,000 included impressions / mo
Extra impressions $7 / 1,000
UGC Search
Shoppable videos in email flows & SMS
Max
Best for brands with 50K–100K monthly visitors & multiple stores
Everything in Pro, plus:
50,000 included impressions / mo
Extra impressions $5 / 1,000
Multi-store support
White-label (remove Tolstoy branding)
Enterprise
Best for brands with 100 K+ monthly visitors & custom needs
Everything in Max, plus:
AI curated UGC
Personalised onboarding
VIP support
Free
Best for brands just getting started - try Tolstoy risk-free
Included:
Limited access to all three products
Community support
Be featured on Walmart homepage and Shop app
Add shoppable videos to your mobile app
336 AI Tokens to generate Generate up to 4 AI videos (5s) or 14 AI images
Plus
Best for small-catalog brands seeking AI-guided shopping
Plus includes:
Unlimited AI sales chat agents, AI top questions, & AI search
Virtual try-on
Collect subscribers
Upsell tools
Full analytics
Pro
Best for brands aiming to engage shoppers along the buying journey
Everything in Plus, plus:
Virtual try-ons & sizing (1,500 virtual try-ons)
Smart size recommendations
Integrations (Yotpo)
Custom design
Max
Best for brands with young audiences eager for virtual try-on
Everything in Pro, plus:
10,000 virtual try-ons
Remove the Tolstoy branding
Enterprise
Best for retailers that need custom integrations & white-glove support
Everything in Max, plus:
Unlimited try-ons
Dedicated CSM
Compare suite plans
Features
Free
Plus
Pro
Max
Enterprise
AI Player
Shoppable videos
Video feeds, Stories, Carousels, tiles, embed & more
Dynamic media Gallery
‘For You’ Personalized & interactive video feed
‘Add-to-cart’ & ‘share’ directly from video feed
Videos display options (by New/randomized)
N/A
Multiple design templates
Image carousels with AI music in video feeds
Shoppable images in widgets & video feeds
Show creator/social handle
Shoppable videos on website
Unique impressions (included):
N/A
5,000
20,000
50,000
Unlimited
Additional unique impressions:
N/A
$10/1,000 views
$7/1,000 views
$5/1,000 views
Unlimited
Multiple website domains
Videos on Shop App
Feature videos on Shop home feed
Feature videos on your Shop app listing - homepage and PDPs
Videos on Walmart
Be considered for Walmart’s homepage video carousel
Shoppable videos on Mobile app
TikTok-like video feed and videos on PDPs through built-in integration with Tapcart, Fuego, Vajro, Shopney, Appbrew
TikTok-like video feed and videos on PDPs on Native mobile apps
Shoppable videos in email flows
Product Videos in automated flows (Klaviyo)
Trending Videos in ‘batch & blast’ emails
Manual embed in emails
Video content management
Auto-import from TikTok/Instagram/
Drive/etc.
Automatically publish on PDPs at scale
Publish on unlimited website pages
Publish and host unlimited videos
Import file size:
400MB
400MB
400MB
1GB
1GB
AI-tagging suggestions
Video search
Social listening (UGC search)
AI Social Curation for Instagram UGC
Find new content on Instagram and secure rights
Find new content on TikTok and secure rights (coming soon)
AI Studio
AI Studio Tokens (included)
336 (one time tokens)
2,000
12,000
40,000
Custom
Additional tokens
N/A
$3.55 / 100 tokens
$2.65 / 100 tokens
$2.25 / 100 tokens
Custom
Generation tools
Image-to-video generation
image-to-image
Limited
Text-to-image generation
Text-to-video generation
AI video editor
Access to multiple AI engines
Remove Tolstoy branding
Video Quality
720p
720p
1080p
1080p
1080p
Use cases and templates
Ads and social content workflows
Limited
Advanced Fashion use cases (try-on)
Bulk video generation
AI Shopper
Agent Skills
Virtual Try-on
Text-based chat guidance
Upsell capabilities
Advanced Size recommendation
Messages
350 messages / mo
2,150 messages / mo
7,150 messages / mo
Unlimited
Try-ons
100 / mo
600 / mo
2000 / mo
Unlimited
Additional Try-ons
$0.20 / try-on
$0.18 / try-on
$0.15 / try-on
Unlimited
On Site Entry Points
See it on you
AI Search/Ask me anything
PDP Top questions
Knowledge base & setting
Automatically pull all product data from catalog
Import help center articles
Upload additional information
Agent custom setting
Remove Tolstoy Branding
Commerce Platform
Custom branding
Customize video feed (behavior & design)
Customize carousel tiles / widgets / stories
Customize shoppable CTA buttons
Edit thumbnail (any frame / upload)
CSS Customization by CSM
Remove Tolstoy branding
Advanced analytics & notifications
Conversions dashboard
Views and engagement dashboard
Onsite performance dashboard
Video performance analytics
Step-by-step viewer journeys
Sales-channel dashboards (Shop app, mobile apps, Emails)
Support
Team members
Live chat support
VIP support
Personalized onboarding
Dedicated CSM
Video recording
Upload, record or import from social
Screen & camera bubble
Recording length:
5 min
15 min
15 minutes
-
-
Video interactions
Interactive videos
Video quizzes
In-video audio/video/text response
Closed captions
Auto transcribe
Video chapters navigation
Sharing
Share by link
Share on social
Embed in email/SMS
Widget rules & triggers
Custom widget rules & triggers
Integrations
E-commerce platforms (Shopify, Salesforce CC, Magento, Commerce Tools…)
Social media (TikTok, Instagram)
AI models (ChatGPT, Kling, Runway, Pika, Sora, Midjourney, Fal, VEO, Gemini, Claude, etc.)
Email / SMS / CDP (Klaviyo, MailChimp, Yotpo)
Support (Intercom, Zendesk, Gorgias)
CRM (HubSpot, Monday, SalesLoft, Outreach)
Frequently asked questions
Absolutely! Tolstoy Shop Videos plan, including Shoppable videos on the Shop app, is free to use indefinitely.
That's right! You can start a 14-day free trial on the Plus and Max plans.To try the Enterprise plan contact our Sales team.
All payments are made via Shopify billing or credit card. For Max and Enterprise accounts, we can issue an invoice with payment via ACH, or wire. Contact our team for more information.
Views track the number of times your Tolstoy was displayed to unique visitors.
Your videos will continue to run and you will be automatically billed for additional views as detailed on the Plus, Pro and Max plans.
All payments are made via credit card for the Pro plan. For Business and Enterprise accounts, we can issue an invoice with payment via ACH, or wire. Contact our team for more information.
Only for Business and Enterprise accounts. Contact our team for more information.
Yes, you can change or cancel your subscription at any time via your Tolstoy account settings. All premium features will be available within a month from your last payment. If uninstalled through Shopify, your subscription will be canceled immediately.