Top 4 Video Marketing Tips to Promote Your Small Business Online

Kate Pauline Galagnara - Writer for Tolstoy
By Kate Pauline Galagnara
Tamara Fodora - Editor for Tolstoy
Edited by Tamara Fodora

Published April 20, 2023.

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As a small business owner, you may face many challenges when it comes to reaching a wider audience and driving conversions. One effective way to do this is through video marketing, which has become increasingly popular recently. It can help you build a connection with your customers and improve your online presence.

Still, many don't know where to start. Today, we will cover the top 4 video marketing tips to help you promote your small business online.

» Educate yourself on the best interactive marketing strategies in 2023

1. Know Who Your Customers Are

Understanding who your customers are is essential to successful video marketing. Knowing your target audience can help you choose the best places to advertise your business and create content that speaks directly to them.

It's important to consider things like age, gender, location, occupation, hobbies, and interests. For example, if you're targeting young entrepreneurs or freelancers, LinkedIn would be an ideal platform to promote your videos, as it's used primarily by those in the business world.

However, if you're targeting a younger demographic, Instagram would be a better choice, since it's more popular among millennials and Gen Z.

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2. Choose the Right Type of Video

Knowing your audience also helps you choose the right type of video for them. Here are 5 of the most popular video types that can be used to effectively promote your small business online:

1. Product Demo

Product demos provide viewers with an interactive experience by showing them how your product or service works. They allow potential customers to see the features and benefits of your product or service, making it easier for them to know whether it's what they need or not.

2. Testimonials

Testimonials are a great way to build brand trust. When you show customers what others have to say about your business, it makes it easier for potential customers to make that initial decision based on somebody else's experience. Just make sure those testimonials are easy to find on your website.

3. Founder's Story

Company stories help viewers get to know you and your business or brand on a deeper level. Showing viewers how your business came to be can help you create a connection with your audience and share your vision, which they would support too. Plus, if you do it well, a good founder's story can definitely help you stand out.

4. Informational/Tutorials

Informational or tutorial videos are a great way to educate viewers on topics related to your business. This type of video allows you to showcase your expertise in the industry, which again builds trust—but in a more objective rather than emotional manner.

5. Behind-the-Scene

Behind-the-Scene videos are great for connecting with viewers, showing them what it's like to work at your business, and giving them an inside look at how things operate.

3. Partner With Influencers

When promoting your small business online, one of the most effective ways to reach a wider audience is to partner up with influencers. Influencers are typically people with a large online following who are seen as experts or enthusiasts in their field. Some of the main benefits are:

  • Increased brand visibility—Influencers have a large audience that can help spread the word about your business and potentially lead to more sales.
  • Established credibility—By associating with influencers, your business will appear more credible and reliable in the eyes of potential customers.
  • Get authentic endorsements—Influencers can provide genuine and honest opinions of your products or services, which can be more powerful than traditional advertising.

When it comes to selecting an influencer for your campaign, you'll want to keep in mind a few key factors:

  • Consider the influencer's niche and make sure it aligns with your business.
  • Check whether they have high engagement with their audience so that your message will reach the right people.
  • Make sure you can afford the influencer.

With these in mind, you should be able to find the right influencer for your video marketing campaign.

4. Invest in Quality

It is essential for brands to create professional-looking videos in order to show customers that they are serious and trustworthy. Quality videos will also help to drive engagement with your content and make it more likely to be shared by viewers.

When creating a video, make sure you have the right equipment and tools to ensure the best results. Use good lighting and avoid shaky camera work to keep viewers engaged. If needed, you can also invest in professional editing services to help polish the video and make sure it looks its best.

Small businesses still have something to prove, and they can show how professional they are by taking the time to make good videos.

» Learn more about the interactive marketing tools you need for boosting customer engagement

Why Should Small Businesses Use Video Marketing?

Video marketing is one of the most powerful tools a small business can use to reach its target customers and promote its brand. It has been shown that video content is easier to remember than text-based content. This means that businesses can leave a lasting impression on viewers by using video.

Plus, videos are more likely to be shared, which raises the brand's visibility and awareness. Videos can also be used to educate customers about a product or service and to demonstrate the value of a product or service in a visual way that resonates with viewers.

All in all, by creating engaging videos, businesses can connect with customers and encourage them to take action.