Video Stories

Step into the world of interactive videos. Our blogs give you an inside look into creating video content for your e-commerce store. Learn how you can drive customer engagement and turn one-on-one conversations into conversions.
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How Shoppable Video Is Shaping the eCommerce Storefront
Shoppable videoHow Shoppable Video Is Shaping the eCommerce StorefrontShoppable video is rapidly transforming the ecommerce storefront as businesses realise the awesome potential of this incredibly effective tool. From web searches to livestreams, video is increasingly driving purchasing decisions with conversion rates of up to 30% and an incredibly positive return on investment. As worldwide ecommerce sales are projected to skyrocket from $5 trillion to $8 trillion dollars by 2026, shoppable video is expected to make up the bulk of these sales. Unlike a conventional web-based ecommerce operation where products and services are showcased via images and text with a separate shopping cart, contact information and customer service page, video ecommerce is an all-encompassing experience centred around the customer. It’s for this reason that the medium is poised to replace traditional web stores to become the ‘new normal’ of buying and selling online. As the established default expression of the internet, video and video-centred online shopping satisfies consumer demand for a more sociable, interactive, and entertaining shopping experience. According to recent Hubspot data, the number of people watching video online has doubled since 2018. Further surveys revealed 55% of customers conduct research by watching product videos before they make a purchase while 88% of customers say they’ve been persuaded to buy a product or service by watching a brand video. Businesses are responding by taking a video-first approach to ecommerce with behind-the-scenes livestreams, video consultations, and personalised product recommendations. Thanks to the burgeoning video ecommerce industry, brands have the means to create a seamless shopping experience from reviewing products and services to checking out. Viewers simply click on embedded Add to cart or Shop now buttons as they watch the video which will then redirect them to where they can make a purchase without ever leaving the video page. Shoppable Video Helps Brands Craft a Better Online Shopping Experience Through Data As its own self-contained ecommerce platform, shoppable video which encompasses interactive video shopping and live video shopping causes minimal disruption to the customer’s enjoyment of video content. The winning formula combines digital window shopping and entertainment to ensure customers get the full benefit of a fun shopping experience without having to leave the platform. The entire buying journey is simplified by the availability of in-built links to browse, select, examine, and buy products. A key advantage to an all-in-one platform is that brands will have greater access to customer data – every touchpoint provides information on the business’ performance including which channels and products do best. Other analytics like conversion data, click-to-view, click-to-buy, and click-to-share provide a solid starting point towards maximising customer engagement and repeat business. Shoppable Video Is Embraced by Gen X and Gen A Immersive video is ideal for nurturing a deeper and more authentic connections with customers and no other group is more receptive than the latest generation to come of age. Gen Z and Gen A are the first wholly digital generation, and their beliefs, attitudes and behaviours significantly differ from their predecessors. While TikTok has a large cohort of older users, 60% of its users are Gen Z. And if there’s one defining trait about this group, it’s that they really love short-form videos. Gen Z shoppers seek novelty, authenticity and most importantly, social proof. According to a study by the Influencer Marketing Factory, 97% of Gen Z say they use social media as the chief source of shopping inspiration. Eye-catching video content, preferably with a raw and unfiltered aesthetic fit in with Gen Z’s preference for brands that demonstrate they’re up to speed with internet culture. Credibility is another important factor to Gen Z shoppers. Not only do they expect sophisticated and personalised content, they also want to get a good idea of what it is they’re buying – the fabric and feel of materials, how product colours look in different lighting, how they fit on models with bodies similar to them. Video ecommerce allows brands to cater to these requirements and more. Shoppable Video Harnesses the Power of Social eCommerce to Sell More Mindful of younger generations’ preference for peer-reviewed products and recommendations, brands are investing more in influencers to get their messages across. Once again Gen Z are the leaders of video-driven ecommerce: statistics show they use TikTok to search for products more than even Google. Socially-driven video commerce not only has the power to go viral, putting brands in front of new audiences, it also enables cross-promotion with trusted influencers. As more shoppers acclimatise to new technologies and the increased interactivity of video formats, shoppable video will become an entrenched part of online shopping, forever changing the ecommerce storefront.
Top 5 Ways to Use UGC in Your Online Store
Video marketingTop 5 Ways to Use UGC in Your Online StoreWhat Is UGC? UGC is User-Generated Content which is created by individuals. The content can be in a variety of forms such as text, photos, videos or podcasts. Here are the most common types of UGC: Reviews and Ratings Reviews are the most common form of UGC. Reviews can be given as star ratings, comments, pictures and videos. Testimonials While reviews are a quick overview, testimonials are a longer, more in depth story about a customer’s experience. These are usually inspirational stories that go into detail of before and after the use of a product. Unboxing Videos Subscription companies offer customers more than just a product, but the experience of opening a gift and the element of surprise. Audience members enjoy watching unboxing videos as a way to discover new products. Another reason for the popularity of unboxing videos is for potential buyers to verify the quality of a product before purchasing it themselves. Entertainment Most of the time UGC isn’t centered around a product but is just created for pure fun – like this Mission Impawsible TikTok. How Is UGC Different From Influencer Marketing? Influencer-Generated Content is motivated by material compensation such as money or services. When an Influencer is being paid to advertise a product, their opinion becomes biased and less trust-worthy. According to a Stackla report, “UGC was shown to be 8.7x more impactful than influencer content and 6.6x more influential than branded content in consumers’ eyes – with 79% of people saying user-generating content highly impacts their purchasing decisions.” Benefits of UGC for eCommerce With shopping moving online and there being more options to choose from, consumers look at brand trust to help them make decisions. A potential buyer wants reassurance they are getting a quality product and superior service. User-generated content such as reviews and unboxings help buyers make decisions, as well as helps online stores increase sales. Below are a few examples of the benefits of UGC. Builds Trust User-Generated Content is the most trustworthy form of marketing available. In Nielsen’s 2021 Annual Marketing Report, 89% of consumers trust recommendations from people they know and 71% trust opinions from influencers. Comparatively, branded content such as online banner ads and ads on search engine results were less likely to be trusted. Creates Lasting Loyalty Humans have a need to feel seen and heard. When customers feel recognized and validated on an individual level by a company, they form a loyalty to the brand. “43% of consumers say they would be more likely to continue engaging with and purchasing from a brand if it shared their photos or videos” (2021, Stackla). Boosts Conversion Rates When a customer views authentic reviews, they become more confident in their decision, leading to higher sales and less returns. Increases Traffic and Brand Discovery Search engines look for specific keywords associated with websites. As users leave reviews and write about the brand, those keywords naturally increase the SEO score of an online store. Additionally, when users post about their experience with a product on social media, it leads to greater brand discovery. Smartly.io reported, “82% of Gen Z consumers use social media as a way of finding new brands.” Saves Money As user-generated content is voluntarily created, it is free marketing for a company. Most Effective Platforms for UGC The top social media sites of 2022 are: YouTubeTikTokInstagramFacebookTwitterRedditLinkedIn Reviews are also found on Amazon, Yelp and Google. How to Get UGC The first way to know if you have UGC is to search online. As UGC is created without incentives, there might already be content on your brand out there. However, there are ways to encourage consumers to create content without putting pressure on them. Emails and SMS Follow up on a sale with a personalized message to your customer. Get creative in asking them to leave reviews and unboxing videos. Hashtags Creating a hashtag unique to your brand will encourage social sharing. Fashion label ASOS created #AsSeenOnMe for customers to post photos of themselves in ASOS’s clothing. Challenges Tiktok challenges can go viral within minutes. Create a specific task based on your product and share it with your audience. An example of a branded TikTok challenge was Colgate’s #MakeMomSmile campaign. Influencers While influencer marketing is not UGC, a sponsored ad by an influencer could inspire their followers to do the same. Effects of Including UGC on Your Online Store Consumers actively seek out user-generated content such as reviews, unboxings and product displays to make decisions. When you put UGC directly on your product page, you are helping the buyer make a decision. Stackla reported the following: “80% of consumers say they’d be more likely to purchase a product from an online store if its website had photos and videos from real customers.”“58% of consumers have left an ecommerce store without purchasing because the site didn’t contain any customer reviews or photos.”“71% of consumers agree they’d be likely to purchase from an online store if the brand made it easy to click-to-purchase an item directly from an inspirational image.” Top 5 Ways to Use UGC in Your Online Store Numerous studies show that user-generated content has an influence on purchasing decisions. Add UGC directly to your online store to have an immediate impact on sales. 1. TikTok Gallery TikTok videos are an engaging way to show how popular your product is. TikTok videos can be compiled and displayed directly on your online store using Tolstoy. 2. Shoppable Videos Feature customers using your product on your homepage. With shoppable video galleries, customers can click-to-purchase from inside your video. 3. Unboxing Carousel Display customer unboxings directly on your landing page to showcase your product. 4. Social Media Photos Gather photos in one place on your website to show testimonials from your customers. Common places to display social media photos are on the landing page, product page and in the footer of the entire website. 5. Testimonials Page Having a page dedicated to clients sharing their stories can inspire future buyers to join the community. References Nielsen. (2022). Global Annual Marketing Report 2022. https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1666535864_1744248833.pdf IAB. (2019, May). User-Generated Content for Marketing and Advertising Purposes. https://www.iab.com/wp-content/uploads/2019/05/IAB-UGC-for-Marketing-and-Advertising-FINAL-May-2019-2.pdf Stackla. (2021, August). Post-Pandemic Shifts in Consumer Shopping Habits: Authenticity, Personalization and the Power of UGC. https://www.nosto.com/wp-content/uploads/2021/08/Stackla-Post-Pandemic-Shifts-in-Consumer-Shopping-Habits-Data-Report_FINAL_compressed.pdf Smartly.io. (2022, May). How to Engage Gen Z on Social Media. https://www.smartly.io/ebooks/how-to-engage-gen-z-on-social-media
How D2C Brands Can Achieve Breakthrough Growth Outside of Social Media Monopolies
Video marketingHow D2C Brands Can Achieve Breakthrough Growth Outside of Social Media MonopoliesBy Dov Kauffman, Co-Founder and CEO of Tolstoy The rising prevalence of video-based ecommerce platforms has equipped retailers with a new tool to enhance their close relationship with consumers, and it’s letting them cut all the middlemen out, for good. This seismic shift towards video has given rise to a new era of independence amongst direct-to-consumer retailers, a cohort that cut its teeth competing against big business in the arena of online shopping. Having to go toe-to-toe against dominant brands in huge markets, D2C brands inherently understand the value of independence and how it relates to their capacity to react with agility and creativity. For the first time these brands are being given the opportunity to really own the customer experience and reduce their dependence on social media giants through shoppable and interactive video which allows them to offer a vastly improved customer experience and build on their social capital. Social Commerce 2.0 The use of social media platforms like Instagram and TikTok to market and sell products and services within the app has had a transformative effect on customer buying habits. Data shows that Gen Z in particular use social media to seek inspiration, research products and connect with their favourite brands. As a one-stop shop, social commerce platforms bring together all elements of online shopping in a single convenient package complete with customer support and easy check out. Shopping has never been so streamlined, and it’s for this reason that the value of social commerce has skyrocketed. By 2026 it’s estimated that the value of this seamless form of shopping will reach $2.9 trillion in the US. Live shopping is another form of video and social commerce that has already gained massive traction in Asia and Latin America. Worth an estimated $600 billion in China alone, the format is being rolled out across rival platforms including Amazon Live, TikTok Shop/Live, Instagram Live and Twitch. For the average social media user who spends 15% of their waking life on social platforms, the melding of entertainment and socialising with online shopping represents convenience, fun and a more authentic brand experience. The emergence of independent shoppable video platforms means that D2C brands that have previously exclusively relied on social media to drive brand awareness, strengthen customer connections, and generate revenue are able to do so outside of social media monopolies by turning their websites into their own self-contained platforms. These retailers are empowered to create their brand narratives, build communities, and access full analytic data without being beholden to unknown algorithms, restrictive guidelines, or sudden loss of access to social media accounts. Leveraging Independent Shoppable Video Platforms to Fast-Track Growth As the internet is a great leveller for D2C brands, the development of integrated shoppable video for ecommerce retailers has given them advantages that have until recently only been accessible to social media heavyweights. Brands are able to leverage in-depth data to hone product offerings, personalise the customer shopping experience and build on community engagement. D2C retailers can also capitalise on their nimbleness to create compelling brand narratives that will add credibility and meaning to their campaigns. As a medium, video is a powerful vehicle for immersive storytelling – more pertinently, video also offers consumers product information that is otherwise unable to be conveyed via text and images alone. From the look of a product to its colour and proportions, shoppable video reveals far richer details than the standard ecommerce format. Retailers are now able to tap into the power of shoppable video to replicate its benefits on their brand’s own page instead of only selling through social media, and they can do it armed with targeted insights gleaned from the platform. Businesses can see how customers react to certain products, what content they engage with the most, which areas or products underperform, which do well and more. These insights are critical to personalising the customer experience and assists with product development and retargeting of customers. For D2C businesses accustomed to overseeing all aspects of the business from production to distribution, independent shoppable video platforms add an extra layer of control. No longer do social media middlemen have exclusive access to valuable customer information, brands can solely focus on their own D2C strategy to increase loyalty and sales. Quick Tips for Making the Most of Shoppable Video Brands looking to maximise their shoppable video ROI should keep the following in mind: There’s no need to spend a lot to make a great video, keep it simple and stick to these guidelines and you’ll be well on your way. Don’t forget, audiences favour unfiltered and authentic content over slick productions. Taking a low key approach works in favour of your business. Try embedding a Founder story to greet customers with. This should quickly introduce them to your brand and its products and direct them to where they need to go. Consider your Founder story and how it connects to your overall brand story. Work through it if necessary to identify your business’ values, mission, and goals.Keep it simple and authentic. Utilise influencers and user-generated content. Reviews are especially essential to credibility, so make the process as hassle-free as possible for your customers.For a start, you can use videos you already posted on social without creating new ones and make them shoppable. Make sure that you choose the most engaging videos. You already know what works well on your socials so use the information you already have.Make sure that every piece of content represents this brand narrative. Consistency is key to reinforcing brand messages. By reclaiming their right to dictate their own direction through use of independent shoppable video platforms, D2C retailers are making it clear to the big names in social media that their era is officially over and the playing field is now even for businesses of all sizes.
Video and Social Commerce—the Future of Retail
Video marketingVideo and Social Commerce—the Future of RetailWritten by Dov Kauffman, Co-Founder and CEO of Tolstoy Around 3.5 billion people—just over 44% of the world’s population—use social media in some form. Social platforms are the entry point for many people's online activity, from news, entertainment, communication, and now commerce. This only intensified following the onset of the COVID-19 pandemic. Consumer expectations for content have evolved since the inception of social media, and the growth in popularity of video means an increasing number of people consider it the new norm. The exponential growth of TikTok and free access to online video content suggests that toward the end of 2022, over 82% of all consumer online traffic will be spent viewing video content. Recent statistics also reveal that the average person spends nearly two hours a day watching videos, and video posts attract 48% more views than static posts. These subtle shifts to video across multiple platforms is a sign of more significant shifting trends in consumer behaviour—and that the future of ecommerce lies in video content. Social commerce provides an innovative new way to buy and sell products and is founded on the trust provided by social connections. It's a small step to alter traditional retail into a people-powered retail revolution. Moreover, it's highly successful and simple. Why? It seamlessly blends social experiences and ecommerce transactions through a single platform. And it’s set to sweep the world, growing into a $1.2 trillion wave of change by 2025. Unlike a conventional web-based ecommerce operation where products and services are showcased via images and text with a separate shopping cart, contact information and customer service page, video ecommerce is an all-encompassing experience centered around the customer. It’s for this reason that the medium is poised to replace traditional web stores to become the ‘new normal’ of buying and selling online. This will impact every brand, retailer, and platform business. Shoppable Videos: The New Driver Behind Purchasing Decisions Shoppable video is rapidly transforming the ecommerce storefront as businesses realise the tremendous potential of this incredibly effective tool. From web searches to shoppable feeds (embedded video feed on an ecommerce site as a stories, Carousels or widgets), video is increasingly driving purchasing decisions with conversion rates of up to 30% and an incredibly positive return on investment. Fascinating statistics show that shoppers who view video content are 1.81 times more likely to purchase than non-viewers. Google is also a big fan of video content, being 53x more likely to rank a website with video embedded. Video is widely accepted as a crucial part of cross-channel promotion and pulls in more than its fair share when it comes to conversion rates. What does this all mean for brands, retailers, and platforms? One thing's for sure: social commerce is a model they must embrace. For platforms, it opens new revenue streams just as growth in digital advertising is expected to slow. For retailers, there are opportunities to develop new types of shopping experiences by meeting their customers where they hang out online, and by connecting in new ways and engaging influencers/creators. And for brands it means embracing the shift from big to small, empowering small businesses and engaging directly with consumers through social platforms. Getting started with video doesn't have to be complicated or difficult. With just a few simple tips, you can create videos that are both informative and engaging. Here’s 3 Tips to Help Get You Started With Video: 1. Focus on the videos that were successful on your socials No need to stress over developing a well-crafted post when you already have a repository of content available. Revisit successful Instagram Reels or TikToks and edit to include product tags. Be sure not to overwhelm your followers—remember that customers want to build relationships with brands through trust and connection, not feel like they’re being bombarded with advertisements. 2. Consider the production value of your videos You don't have to be a high-budget Hollywood movie maker to create a high-quality video production, but make sure your video is professional and presentable. Invest in good equipment and software and take the time to familiarise yourself with everything. After all, user-generated content and creators' content gets the most engagement online, and engagement is critically important for a brand's success. 3. Keep it simple It's time to shine. Show your brand’s unique personality, show them how to use your product, and make them fall in love with your business with eye-catching videos. Keep it as simple and authentic as you can! It's undeniable that the future of commerce is digital, specifically through interactive and Shoppable videos, and Tolstoy is quickly positioning itself to help businesses gain market share of the lucrative Gen X and Gen A segment. The advantage is that merchants and retailers have the means to harness the power of video-based ecommerce independently of social media platforms. As consumers spend more time online engaging with video content, the opportunity is ripe for brands to convert them into lifelong customers, and Tolstoy stands to deliver. Ready to add video commerce to your site with 1 click? Visit https://www.gotolstoy.com/
7 Brilliant Ways Videos Can Increase Your Conversion Rates
Interactive video7 Brilliant Ways Videos Can Increase Your Conversion RatesThere's one tool you may not be using that can help boost conversions like crazy—interactive video. Here’s what you need to know. Are you looking for ways to increase your conversion rates? There's one tool you may not be using that can help boost conversions like crazy—interactive video. As virtual visitors scroll through your website or emails, passive content like images and text can be easily ignored. But interactive video engages viewers in a way other content can't. (Just look at how much people engage with platforms like TikTok and Instagram—people love video content!) Videos allow you to connect with your audience on a personal level and tell your story in a way that words and still pictures simply can't match—wondering how it works? In this article, we'll explore seven ways videos can supercharge your eCommerce conversions. What Factors Drive Ecommerce Conversion Rates? When it comes to converting an audience, you can't expect things to happen on their own. Instead, there are four essential elements you must absolutely nail to make those conversions happen. Audience Engagement If your target audience is not engaged with your content, they are much less likely to convert. Think of any successful brand in your niche, and you'll find tons of people liking, commenting, and interacting with the content that the brand produces. That's where interactive videos come in—product videos are an excellent way to elevate engagement and keep your audience interested in what you have to say. Trust Building One study found that using video on a landing page can increase conversions by as much as 144%. That's huge! And it makes sense—a video on your page can quickly show your target audience who you are and what your brand is all about. When your audience has an opportunity to bond with your brand face-to-face, it amplifies the trust-building process. Establish Authority Demonstrating expertise in your industry is critical if you hope to gain an edge over the competition. But how exactly do you establish yourself as an ultimate authority—especially when you're a newer brand? That's where video platforms can help. They help skyrocket your authority by featuring testimonials from satisfied customers or expert interviews, allowing you to build authority with seamless efficiency. Communicate Your Value Finally, you have to instill the value of what you offer into the minds of your audience—fast. Some studies suggest you have about eight seconds to communicate your message before your audience disengages. But how in the world can you explain the value of your offering in just eight seconds if your audience has to read? Videos can help communicate your value with lightning efficiency since human brains can process visuals thousands of times faster than words. 7 Ways Videos Can Drive Your Conversion Rates Through the Roof Now that you know what it takes to drive conversions, let's dive into seven specific ways that videos can help amplify your conversion rates like no other medium. 1. Video platforms help you inspire confidence in viewers by allowing you to share reliable, authentic user-generated content. LSKD Activewear x Streetwear allows users to showcase their purchases through UGC videos. Seeing real buyers wear the products is essential for sportswear—viewers now spend triple the amount of time on the website, as they’re able to conveniently swipe through authentic videos of products they love. A study by Social Media Examiner found that nearly 70% of respondents said that watching a video testimonial was helpful when making a purchasing decision. That's because user-generated content makes a huge impression on viewers by showcasing what your products look like in the real world, ultimately boosting trust and authority. 2. You can build memorable connections through your brand story. Your brand story is the unique way that you connect with your target audience. It sets you apart from the competition and helps customers understand why they should choose you over someone else. And video is the perfect platform to tell your story authentically in a quick, memorable, and engaging way. 3. Videos make shopping feel seamless by allowing users to shop while they watch. One of the best things about video is that it allows viewers to shop while they watch, which makes for a hassle-free, user-centered shopping experience. People can add products to carts and even complete the check-out process without leaving your videos. It's like Tiktok or Instagram Shopping—directly on your website. 4. You can take a peek into the mind of your target audience with polls and questions. One of the keys to success is making sure that you're constantly asking questions and getting feedback from your target audience. Only then will you be able to see what's working, what's not, and how you can improve your videos. When people know that you're taking the time to interact with them and get their feedback, they'll be more likely to see your videos as valuable, and that's when you start seeing those conversion rates jump. 5. Video platforms allow you to clarify the benefits of your product through real-time Q&A sessions. DEUX allows dessert lovers to satisfy their sweet tooth without throwing off their diet goals. But their products require a bit of background knowledge for buyers to get the most out of their purchase. Rather than force buyers to read through paragraphs of user instructions, a fun video communicates everything buyers need to know while staying true to the DEUX brand voice. Q&A sessions are a great way to increase conversion rates by providing viewers with an opportunity to get their questions answered in real time. This is especially useful for products that are complex or have a lot of features. By seeing the product in action and asking questions, viewers will be much more likely to convert. 6. You can adjust your sales strategy on the fly with insightful real-time analytics and metrics. Video platforms come with a wealth of analytical data that can be extremely helpful in fine-tuning your sales strategy. By understanding how people interact with your videos, you'll be able to see what's working and what's not. Then you can adjust your strategy accordingly to improve engagement and, ultimately, conversion rates. 7. You can simplify your workflow by integrating interactive videos with your entire stack. Interactive videos can be integrated with your entire stack, from your website or Shopify store to your email campaigns. This allows you to simplify your workflow and grow your efficiency. When everything is working together seamlessly, you'll be able to increase conversion rates with engaging, interactive videos in no time. To Sum It All Up If you're not using video platforms to connect with your audience and market your products, you're missing out on a huge opportunity! Video content: Allows you to use UGC to your advantage—show real buyers using your products, gain more testimonials and social proof, and boost trust between your brand and users. Make a lasting impression by showcasing your brand story to build loyalty with followers. Turn viewers into customers by allowing them to shop as they scroll through product videos. Get real-time feedback from viewers and make adjustments in the moment to increase sales. Host hassle-free Q&A sessions to make authentic connections with your audience and boost conversions. Integrate with your full stack to simplify your workflow. The Bottom Line By following the tips in this post, you can start using videos to increase your conversion rates and elevate your business to the next level. Looking for a stunning and intuitive platform to help you get started? Tolstoy is the best way to create interactive videos that keep your viewers engaged. Our easy-to-use platform makes it simple for anyone to create beautiful, engaging videos. Viewers will love the interactive experience, and you'll love how easy it is to create them. Start bringing your brand's stories to life like never before. Get Tolstoy for free today.
What Is a Shoppable Video? (With Examples)
Shoppable videoWhat Is a Shoppable Video? (With Examples)A shoppable video is a useful multimedia marketing tool that will help your brand to connect your customers to your products in one easy step. Not only do shoppable videos attract more leads, but they also build your customer base in a more organic manner. Shoppable Videos Explained In short, a shoppable video turns your customers' desires into reality. This is achieved by embedding links into your videos that lead customers to purchase the product that you are marketing, quickly, easily and conveniently. Research has shown that users really relate to video marketing, so by using shoppable videos, you will be strengthening your brand presence and increasing customer engagement—all at the same time. Shoppable Videos on Social Media You can literally use shoppable videos on any social media platform. You need to have a good understanding of which platforms your targeted audience uses and then use those platforms to showcase your shoppable videos. Some of the most popular social media platforms for shoppable videos include: FacebookInstagramTikTokYoutubeSnapchat Benefits of Shoppable Videos on Your Website With shoppable videos, you will capture your audience's attention. Whether they buy your products or not, they will still be given a virtual, entertaining tour through what your eCommerce store has to offer. Shoppable videos make a great addition to your website, both in terms of the customer journey and your conversion rates. Using Tolstoy, you can add your curated shoppable videos directly on your site wherever you please. Doing so will offer you the following benefits: Optimized sales funnels Almost every eCommerce seller understands that customers aren't willing to read bodies of text or jump through hoops just to make a purchase. Using shoppable videos can simplify the customer journey by decreasing the number of steps they have to take, which will inevitably lead to an increase in sales.Higher profits Tolstoy allows you to create enticing shoppable videos without having to outsource a third-party content creator. So long as you have the facilities for basic video and audio recording, you can use our service to create and implement your shoppable videos and leverage the benefits at an affordable cost.Brand loyalty and customer satisfaction Shoppable videos allow you to imbue your brand's personality on your store, which can improve the user experience and keep customers on your site for longer. You can even turn your community UGC into shoppable videos to leverage the power of social proofing.Amazing analytics Using Tolstoy will give you access to a powerful analytics dashboard to help you understand exactly how your consumer base interacts with your videos, allowing you target them better » Want to learn more? Check out our eCommerce guide to shoppable videos 5 Best Shoppable Video Examples Now, let's take a look at five examples of really good shoppable videos and discuss why they are effective and useful. 1. IKEA Interactive Video This shoppable video seamlessly moves the viewer through various scenarios in the kitchen. As you will see in this video, they have perfectly captured the wide audience by re-enacting what people from all walks of life do in their kitchen—promoting their product line in a clever and entertaining way. 2. Gogglesoc Tap to Shop Video This video takes the viewer through the different benefits of the sunglass cases they sell, showing how versatile they are, how beautiful they look, how easy it is to use them, with the added bonus of having an in-built cleaner as well. Gogglesoc has perfectly crafted their message in this shoppable video, completely in line with their marketing angle. They conclude their shoppable video with a "Shop the collection" button, which takes users straight to their catalog. This video is engaging and entertaining, and offers a seamless shopping experience—all at the same time. 3. Anyday Shoppable Video This video is a great example of using a how-to video to sell products. It catches your attention and helps you learn step-by-step how to use products for a simple recipe. Not only these dishes are super easy to use with, but they are also promising a time-saving solution for every person who wants to eat home-made meals but doesn't have much time to spend preparing them. The video inspires people to make a purchase and use their new skill (the know-how for cooking mash in the microwave) as soon as they get their hands on these dishes. 4. Collishop Interactive Video Colruyt uses a series of “life-hacks” in the form of tips and tricks that users can use in every day life to help them. Their interactive videos explain the helpful tips and then also promote a product that works well with the hack or tip. The interactive layer leads customers to a purchase, easily and without too much effort. This is useful because it shows that Colruyt is not just trying to sell products, they are providing helpful tips at the same time. 5. Pandora Shoppable Video This interactive video offers users a quiz to help them decide what to buy for loved ones for holiday season gifts. This method also offers the user assistance with their shopping, which is unique, engaging and at the same time super fun—let's face it, everyone enjoys a quiz! » Want to create shoppable videos for Instagram? Get inspired with 5 best instagram shoppable video examples Key Takeaway When used correctly, interactive shoppable videos can boost your bottom line like never before. As long as you remember to: Keep it short and punchyOffer a dealbreaker in the eyes of your usersKeep it professional—good lighting, great characters, and an engaging scriptHave a hook to catch attention and keep your users watching till the end » Ready to get started? Create engaging shoppable videos with Tolstoy
Shoppable Videos: 5 Ways to Make Your Content Stand Out
Shoppable videoShoppable Videos: 5 Ways to Make Your Content Stand OutShoppable videos are quickly changing the way online retail marketing is done. By using shoppable videos, customers can view, click, and purchase items without needing to leave the video platform. This massively simplifies the buying process, which in turn improves customer experience, boosts sales, and creates long-term brand and customer relations. To make sure your videos stand out among the crowd and gain the viewer's attention, it's essential to make them visually appealing and interesting to your target audience. » Have an eCommerce store? Read our guide to shoppable videos for eCommerce 1. Create a Relatable Storyline When a video has a good storyline it takes us out of our bodies and into the immersive journey that has been created in front of us. By creating a storyline that the customer can relate to, the message feels personal, and as though the video is speaking directly to the viewer. This can encourage viewers to take action as they are already "invested" in the storyline. A great example of a fun and memorable storyline that stands out can be seen in this video. By comparing humans to birds and using a nature documentary-style voice-over, the IKEA shoppable video is made exciting and humorous while remaining relatable, as we all know the value of good sleep. 2. Experiment With Lengths of Scenes Using variating lengths of shots will keep your video dynamic and interesting. If you use multiple scenes of the same length, viewers may become bored of the repetitive feeling. So, get creative—experiment with very short scenes to prompt questions and sales and longer shots to explain more complex ideas. By adjusting the length of each shot, viewers will feel more like they are in a two-way, interactive conversation, as opposed to being told something from a video—this helps viewers connect and remain engaged. This MARY & MAY CICA Soothing Sun Cream shoppable video is a great example where you can see how different scene lengths ensure the most important aspects are emphasized. And all this is done in a form of a review, with the option to buy the product immediately. » Making videos for Instagram? Check out the 5 best Instagram shoppable video examples 3. Combine Different Camera Movements Camera movements add excitement, emotion, and a real feeling to videos. By adding a variation of camera movements to your shoppable videos, you will make an already interactive video even more dynamic, which will help your content stand out. In this shoppable video example by Adidas X Missoni, you can see how different camera movements are used to exaggerate the dancers' moves, creating a more immersive and intense experience. 4. Mix Shots From Multiple Perspectives Taking videos from a single angle is simple, but also boring. The more dynamic your videos are, the longer viewers will stay, and the more likely they'll make a purchase. By using different shooting angles in this Tolstoy X LSKD shoppable video, viewers will feel a greater level of immersion, become more engaged, and therefore take more action. 5. Color Grading One of the most effective ways to give your shoppable videos an outstanding visual aspect is by incorporating color grading into your scenes. Color grading is the process of editing a video's color scheme to help make it feel more vibrant and stylistic. Colors can evoke powerful emotions within a viewer, as well as prompt them to make decisions or think in a certain manner, so use it to your advantage. The Ted Baker Mission Impeccable makes great use of color grading to enhance the visual experience and add to the mystery by using specific colors throughout the shoppable video. In this case, The color grading gave the video a cinematic look. Final Words It's important to ensure that your shoppable videos stand out and grab the viewers' attention. To do this, you need to be creative and constantly come up with innovative ways to display your products. Combining shoppable video technology and your creativity will have a positive impact on your viewers and, ultimately, your revenue. Pay attention to successful and popular shoppable videos and take notes of the techniques they use to find inspiration. » Ready to start? Use Tolstoy to make shoppable videos
The Simplest 5-Step Method for Making an Interactive Video for Your Online Store
Interactive videoThe Simplest 5-Step Method for Making an Interactive Video for Your Online StoreMaking an engaging interactive video is not as intimidating as it sounds. If you partner with the right platform you can produce captivating videos like a real pro. The good news is that Tolstoy offers a simple and easy-to-use platform that will get you started, no mess, no fuss. In this blog we take you through the five easy steps you'll need to take to create your very first Tolstoy. » Interested in interactive marketing? Discover the best interactive marketing tools for online businesses. Create Your Video With Tolstoy Before you record your video, you'll need to brainstorm what the purpose of the video is, what will engage your target audience the most, and decide if you want to add a call to action—as well as what your call to action is going to be. It's also good to write a script so that you can speak with authority, knowing exactly what you are going to say. 1. Record Your Video Ready, set, record! You can use your phone or a camera—whichever works better for you. Remember to try and color code objects in the video so that they complement your brand colors. Keep the video short, punchy, and engaging. It must have some sort of 'wow' factor to grab and hold your viewer's attention. You should also record a few versions so that you can select the best one for uploading. Then, simply upload the selected video. You can experiment by recording a few short segments and tying them together, or import your creative TikTok videos directly to Tolstoy. Pro tip: No inspiration? Not a problem! Tolstoy offers a wide variety of templates and stock videos to help you get started with interactive videos. 2. Add Responses to Your Video If you add responses to your video, you can boost user interactivity. Depending on the goal and the type of interactive video, you could collect customer information by leading the viewer to a form, schedule appointments by leading the viewer to a calendar, or stimulate a 'conversation' by leading the viewer to another video. This is otherwise known as your call to action. Pro tip: Keep your responses short, make sure they are clear and bold, and make them clever so that you entice your viewers to interact with your brand. 3. Link Your Video In this step, you can use Tolstoy's interactive video builder to link videos to your end destinations. This is where you activate your chosen response from step 2. Let's look at a simple example. If you sell sneakers, you could add a link to your catalog and encourage viewers to browse your other sneakers by adding a "Like what you see? There's more!" call to action. It all depends on what you want your viewers to do. Pro tip: The Tolstoy platform will help you to easily manage entire video and audio conversations that are deeper and more authentic than traditional chatbots. 4. Share or Embed Your Video Almost there! Your next step is to embed your video on your online store's website. But you have other options too, you can embed your video with a widget, share it via email, or upload it onto your social media platforms. Pro tip: Have a look at what your competitors are doing. Then, make sure your videos are better! Checking out the competition will also help make sure you are doing something different—you want to stand out from the crowd. » Use Shopify for your e-commerce needs? Learn how to add videos to your Shopify homepage without YouTube. 5. Track Your Video's Performance With this really cool feature, Tolstoy provides insight into what makes your viewers tick! Tolstoy's powerful analytics dashboard allows you to create super-smart segmentation based on your viewers' responses. But wait, there's more! With Tolstoy, you will get notified every time someone engages with your brand. If you reach out immediately and professionally, you'll be able to build your brand reputation. You will get insight into what your customers are looking for and what has made them reach out, allowing you to mold your videos around these valuable insights. Pro tip: The analytics dashboard is probably your most valuable tool when it comes to marketing your product or services. Let it become your go-to for monitoring the performance of your videos. » Want to know more? Learn how to track Tolstoy analytics. In closing The tech landscape is changing and developing fast, and more people are watching videos instead of reading reams and reams of boring content. If you want to keep up with this changing landscape, you need to invest in videos. With Tolstoy, it is made easy, giving you the support you need to create engaging content that captivates and maintains your audience! Then, building on your video content using your metric dashboard, you'll be able to give your viewers more of what they are engaging with most. It's a real no-brainer! » Create captivating interactive videos for your online store with Tolstoy. Choose a plan to get started!
5 Ways to Increase Shopify Engagement With Video Advertising
Interactive video5 Ways to Increase Shopify Engagement With Video AdvertisingAccording to a recent study, about 87% of marketers say videos have helped them increase traffic, while approximately 94% of marketers stated that videos have helped them improve their users' understanding of a product or service. As an eCommerce shop owner, these statistics should open your eyes to the unbelievable benefits of video marketing, especially because people are now more likely to research products and services first before making a purchase. So, here are five smart techniques to increase your user engagement using video marketing. » New to video advertising? Discover interactive videos for online stores 1. Improve Engagement With Storytelling Everyone enjoys a good story, especially if it is relatable in some way or another. It is one of the best methods for you to connect with your target market and engage them emotionally. This Allstate insurance video advert is a really good example of connecting with the target market through storytelling. Allstate's core message is that if you want to avoid mayhem, sign up for insurance that will offer you a soft landing when chaos ensues. Most people can relate to the string of events that the family in the video experience, caused by an annoying pet. Besides using clever humor to entertain, they also present a solution to these common scenarios. 2. Create Testimonial Videos Testimonial videos really work well because the 'social proof' will add a certain level of authenticity to your brand. In this marketing video, Drop Box for Business interviews a variety of different people in different positions. Each person gives their reasons for appreciating the product, and their reasons are all relatable and believable. Not only is it marketing the product, but it is also building awareness around the different features of the product. 3. Use Educational Videos That Increase Engagement Educational videos are especially useful in user engagement where you have a complex or complicated product or service. These types of videos will help your customers to learn more about and conceptualize your products or services. If your users have a good understanding of what you are selling, it will prompt them to make a purchase. The following Uber Eats video makes it so easy for customers to understand the features of their product. It shows them how to use the app in a simple yet engaging manner. 4. Make Video Guides There are many advantages to developing and creating video guides for your eCommerce store. Most importantly, these guides increase customer engagement because they show your customers that you are not just interested in making a sale—the guides are there to help them get the most out of your products or services. If you develop them professionally, they will do much more than just push for a sale. This guide is an excellent example of a video guide because it takes the customer through the step-by-step process of bullet journaling. It gives an overview of what the challenges are and how this product provides various solutions to those challenges. 5. Shoppable Videos on Shopify An engaging shoppable video will help your brand connect customers directly to the products you are marketing. It will also help you attract more customers and bring in more leads. The most important benefit of shoppable videos is the ease of use for your customers. They can watch a video and shop all in one easy step. It goes without saying that the easier you make it for your customers to buy your products, the more conversions you will see. Here is an example of a shoppable video by Tolstoy. It shows different customers and the manner in which they apply Berlin Skin cream - with easy access to the "Shop Now" click-through. » Want to create engaging shoppable videos? Get Tolstoy and get creative In a nutshell Developing engaging marketing and advertising videos is, without a doubt, the way of the future for eCommerce store owners. If you haven't already started using videos, now is definitely the time to get going—just take a look at some of the benefits of video advertising: Grow your brand presence and increase customer loyaltyNurture relationships with your customer baseIncrease your click-through ratesLower your bounce ratesSimplify the buying process and the customer's journey As you measure customer engagement with every video you publish, you will also get to know what your customers like and what they don't like. This will help you develop more of what your customers want to see. Now, do you still need convincing? » Learn how to make an interactive video for your online store