In which scenarios should I use video prospecting?

Asked a year ago

So, I would like to record and send a prospecting video of myself as part of a cold outreach campaign, but I'm not sure if video prospecting is only suited to one-on-one conversations. Are there other scenarios in which it’s appropriate to use video prospecting?

Video prospecting

Demetrius Hoffman

Thursday, December 01, 2022

Video prospecting is very flexible, meaning that you can use it for one-on-one prospecting as well as general prospecting campaigns. The difference between these two scenarios is how you structure your video. For cold outreach campaigns to multiple people, try to make a video for the specific audience you're targeting to keep it personal.