Shoppable Video
You've come to the right place if you have a question on shoppable videos or a story or suggestion to share with fellow e-commerce store owners.
Recent Questions
How important is video background for a shoppable video?
I am working on a shoppable video for my company's new product release, and I'd like to know how important the backdrop is. I expect the viewers to be focused on the products, but I can't really leave the background blank either, right? What should I add in the background to keep things interesting but not take away from the main focus?Asked 7 months ago
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What are the benefits of using videos in the fashion industry?
I'm working for a small fashion brand, and as a part of our new marketing campaign, my team is planning to create a couple of shoppable videos. I think it's a great idea, but some of the managers are unsure about the results. So, I came here to ask: what are some of the benefits of using shoppable videos in this industry? What can I tell the higher-ups to convince them that shoppable videos can help us sell our products?Asked 7 months ago
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How can shoppable videos be used to personalize the shopping experience?
I'm mostly interested in the fashion industry and how shoppable videos can help us make the whole shopping experience more personalized for our potential customers. I want the customers to be engaged and feel like we really were thinking about them when creating the videos. So, any suggestions and ideas are more than welcome. Asked 7 months ago
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Are shorter shoppable videos more effective?
Upon doing some research, I saw that the majority of shoppable videos on e-commerce sites and social media presences are quite short. Does that mean that shorter shoppable videos are generally more effective? If anyone has any thoughts to share that would be great.Asked 9 months ago
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Is a one-minute shoppable video a good idea?
Hello. I've been trying to find the perfect duration for my shoppable videos and am in big conflict with myself, as I can't decide. Would you guys say that a one minute shoppable video is a good idea to start with or should I be aiming for longer or shorter?Asked 9 months ago
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Should you make longer shoppable videos?
I read about some mixed debates regarding durations of shoppable videos and thought this would be the perfect place to ask. Should I make longer shoppable videos rather than short ones? What are the benefits of longer shoppable videos over shorter ones?Asked 9 months ago
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Are the first 60 seconds of a longer shoppable video more important?
There are different arguments for long or short shoppable videos, but I am currently trying to make longer ones, because I think they would fit my website better. What part should I focus on though? Would you say that the first 60 seconds are more important than the rest?Asked 9 months ago
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What are shoppable videos with video paths?
Hello! New to shoppable videos and I came across the phrase: "video paths"? What exactly are these video paths?Asked 9 months ago
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Are shoppable videos usable in every type of e-commerce store?
Hi everyone. At a bit of a dilemma, because I've mostly seen shoppable videos used for clothing or furniture. My question is, have you found them useful in other industries as well? I'd like to use them too, but I sell gardening seeds for at-home vegetable gardens and don't know how effective they would be. Does it really matter?Asked 9 months ago
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What is the longest shoppable video possible?
Quick question! Is there a limit on the duration of a shoppable video? Or can you make one as long as you'd like? Is there a point where a shoppable video becomes too long and hurts the quality or conversion potential?Asked 9 months ago
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