Why Are Videos Effective for Sales Prospecting?

Video prospecting is becoming more important as attention spans drop. Learn all about their effectiveness in this article.
By 

Daniël de Jager

 on November 17, 2022. 
Reviewed by 

Korana Braun

Sales prospecting is getting harder with today's consumption culture that prefers short, content-rich media like videos. Grabbing attention requires more than just some convincing text or pretty images. Between 2000 and 2013, attention spans dropped by 50% to 8 seconds according to a 2015 Microsoft study. What's more, website dwell time dropped by 49 seconds between 2017 and 2019. The statistics are telling: customers prefer quality over quantity, and video is the best tool to face this challenge.

» Just getting started with video prospecting? Learn how to avoid beginner's video prospecting mistakes.

Video Is Versatile

One difficulty with content delivery is making it friendly to all types of devices and internet connections out there. Videos can be consumed on any device with an internet connection, at a lower resolution if needed, giving you an easy way to connect with prospective customers on all kinds of platforms.

Video Is Consumable

While text and images are visual and audio stimulates hearing, video engages both visual and audio senses in one compact medium. A video can explain a complicated subject in a few minutes while reading an entire article communicating the same idea will take much longer and bore prospects quicker. Short, punchy, and information-rich videos are appealing and easy to consume.

Video Is Shareable

Videos can be uploaded and shared on many different platforms and through a variety of mediums. They can be emailed, shared on social media, embedded on a website, and transferred over networks, helping you reach all kinds of different prospects. Because they exist as one file, it's easy to make recommendations and increase brand awareness using videos.

Shorter attention spans, multiple communication mediums, and a need for rich content are making videos much more effective for sales prospecting. Don't get left behind—partner with Tolstoy to get started.

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