Key Takeaways
- Interactive marketing builds two-way conversations: Instead of talking at shoppers, tools like quizzes, polls, and videos let customers interact directly with your brand, creating a more personalized and memorable experience.
- Interactive videos grab attention fast: With Tolstoy AI Commerce platform, shoppers can explore content that responds to their needs, keeping them engaged and moving toward a purchase without wasting time on irrelevant information.
- Quizzes and surveys turn engagement into leads: Tools such as Outgrow and Typeform let you build fun, branded forms that collect insights while qualifying potential buyers.
- Video-driven commerce boosts trust and conversion: Solutions like Videoly and Whisbi integrate product videos, live shopping, and personalized recommendations to educate customers and drive more confident buying decisions.
With more consumers opting to buy online over physical stores, the e-commerce scene is becoming more lucrative by the day. However, with great opportunity comes great competition, and thousands of online stores around the world are fighting for customers' attention.
The latest technology helping online businesses stand out is interactive marketing. These marketing tools initiate two-way conversations with customers when they visit a website, giving them a personalized experience that engages deeper than ever before. Online stores discover their customers' preferences as they interact with these tools so that they can produce even better-targeted content for future campaigns.
» The best tools require the best strategies: Discover the most effective interactive marketing strategies.
1. Tolstoy
As customers' shorter attention spans demand more immersive engagement, interactive video stands out as the best tool to capture an audience as it stimulates their audio and visual senses.
Tolstoy uses interactive video technology that leads customers on a personalized, face-to-face narrative as they follow on-screen prompts. This way, customers don't feel like they're wasting time watching an entire video when they only need one snippet of information tailored to their personal choices.
Creating an interactive video with Tolstoy is straightforward: just record a few short videos and tie them together with Tolstoy's simple interactive video builder. Tolstoy then collects responses to the video, giving over control of the conversation to real agents. You get access to a full and powerful analytics dashboard that provides in-depth metrics. Tolstoys can be embedded in a website, a video chatbot, emails, and social media, engaging customers wherever they are.
» Ready to get started? Learn more about our interactive video and shoppable video services.
2. Ceros
Ceros is a suite of creative tools for creating interactive content with measurable results.
Content creation will become a breeze as Ceros integrates with a business' creative process. With its Studio, MarkUp, Editor, and ChartBlocks apps, both experienced designers and those new to the game can design, publish, and receive feedback without needing any coding knowledge. All their products integrate well to help you supercharge the creation process.
3. Outgrow
Outgrow is an interactive content marketing platform with a focus on driving leads and conversions.
With Outgrow, you can design personalized quizzes, surveys, polls, and chatbots that engage customers to discover their needs and determine whether they're qualified leads. Outgrow has an entire premade template library to provide inspiration and automate engagement.
4. Typeform
Typeform is an online form and survey-building software that aims to save your customers from mundane experiences.
Surveys often feel tedious. Typeform seeks to fix this with forms that are designed to impress. Form builders are given creative freedom to design beautiful, brand-friendly, and interactive interfaces backed by solid conditional logic to improve flow.
5. Videoly
Videoly is a video content provider that finds the best product videos and connects them to online retailers' product pages.
Brands can use Videoly to streamline their video content distribution as it automatically connects videos to retailers' product pages. Everything from marketing videos, reviews, and user-generated content is brought together in one place and used to drive customer engagement. Videos provide an information-rich experience and give customers the confidence to purchase.
6. Whisbi
Whisbi is a live commerce platform providing a plethora of different digital marketing tools to help businesses boost lead volumes and quality.
Tools like Whisbi Engage increase conversion rates by providing customers with a more personalized and engaging shopping experience. Whisbi Boost Visitor Intelligence identifies ready-to-buy visitors so that sales agents can focus on high-quality leads. Overall, Whisbi leverages various online technologies to engage and convert potential customers.
Pro Tip: Layer Interactive Tools to Create “Clickworthy” Commerce Journeys
Interactive marketing tools aren’t just nice-to-have, they’re the new baseline for customer engagement. The trick? Stack them strategically to turn browsing into participation.
- Start With AI Video (Tolstoy): Use interactive, shoppable video to spark engagement at the moment of discovery. Let viewers choose their path and shop without leaving the story.
- Add Conversational Layers: Pair your Tolstoy flow with Outgrow or Typeform quizzes that personalize recommendations, then sync answers to your CRM for follow-up campaigns.
- Distribute Smarter: Embed your videos via Tolstoy AI Player on PDPs or PLPs, so your content drives confidence and conversions sitewide.
- Connect Data Loops: Use tools like Whisbi or Ceros to analyze engagement patterns and feed insights back into your Tolstoy flows for continuous optimization.
Online Stores Need to Keep Evolving
Whether you're a small startup or a large enterprise, interactive marketing tools are sure to boost brand awareness and user engagement so that you can stay ahead of the competition. Online stores stand to gain much from simple changes like using interactive videos to showcase products. The online world is always evolving, it's crucial that you keep up to date.
FAQs
Interactive marketing creates two-way experiences that make shoppers feel part of the story rather than passive viewers.
- Start with quizzes, shoppable videos, or guided video journeys to personalize engagement.
- Use behavior tracking to segment customers by intent or stage in the funnel.
- Integrate these tools with your CRM or email platform for follow-up automations.
- Continuously test engagement formats to find which drives the longest on-site time.
For campaign ideas, explore Effective Interactive Marketing Strategies With Examples.
Tolstoy is a single platform to create content for your brand with AI, directly publish it to your site and leading channels, track performance, and optimize your content based on real data, all without code.
- Generate short video snippets addressing different buyer intents.
- Use Tolstoy’s visual builder to connect scenes into branching customer paths.
- Embed interactive experiences on product pages, emails, or landing pages.
- Review engagement and response metrics in Tolstoy’s dashboard to optimize flows.
See Tolstoy in action and learn more about Interactive Video.
Interactive videos shorten decision time by letting shoppers self-navigate directly to products that interest them.
- Add clickable “Shop Now” or “Learn More” product tags inside your video.
- Embed product recommendation logic based on viewer choices.
- Use real customer video responses or testimonials to deepen trust.
- Compare conversion rates between static and interactive landing pages.
For success examples, check Ways Interactive Videos Can Increase Sales (with Examples).
Tolstoy’s AI Studio automatically generates product videos, branded visuals tailored to your brand.
- Choose a template or input a prompt describing your campaign theme or target audience.
- Generate short-form video assets for social, product, or email use.
- Use these directly in the Tolstoy AI Player to make them shoppable.
- Continuously refresh content to stay visible in algorithm-driven feeds.
Explore AI-driven workflows with Tolstoy AI Studio.
Tolstoy’s AI Shopper acts as an on-site conversational assistant that guides customers to the right products.
- Deploy it on landing or checkout pages to answer product-specific questions.
- Integrate it with interactive videos to create a seamless guided journey.
- Use insights to refine your product pages and shoppable experiences.
See how to improve customer journey with Tolstoy AI Shopper.
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