Key Takeaways
- Videos boost engagement: Adding videos to your Shopify store helps shoppers connect with your brand by showing products in action and building trust faster than static photos.
- Brooklyn: Sleek and responsive: This theme offers full-width video banners and product video options, making it great for brands that want a modern, mobile-friendly design with high visual appeal.
- Dawn: Clean and versatile: Dawn’s minimalist layout supports videos on the homepage and product pages while keeping navigation simple and smooth, perfect for stores that want a clean look with strong storytelling.
- Parallax: Immersive and dynamic: With full-width video banners and video backdrops, Parallax is ideal for visually rich industries like fashion or beauty that want to create a cinematic shopping experience.
- Video-ready themes drive results: Choosing a theme with built-in video support can increase time on site, boost conversions, and make your brand more shareable across social channels.
Adding videos into your e-commerce store can be a game changer in today's digital world, as videos can engage your audience in ways that static photos and text can't. In addition to providing a more immersive shopping experience, you can also use videos to display your items in action and highlight your product's features and advantages, developing trust with potential customers.
However, not all Shopify themes enable videos. As a result, when selecting a Shopify theme for your online store, it's critical to consider one with video integration capabilities if you want to benefit from online store videos and increase sales down the line.
» Want videos in your online store? Learn how to add videos to your Shopify homepage
1. Brooklyn
Brooklyn is a Shopify theme that's well-known for its sleek style and mobile responsiveness. It provides a visually beautiful and engaging experience with customized homepage choices, including a full-width video banner and the ability to add videos to products and blog articles.
This theme is an excellent solution for business owners looking for a Shopify theme that smoothly incorporates videos to highlight their relevant items and produce engaging content.
» Need to increase Shopify engagement? Here's how video advertising can help
2. Dawn
Dawn is a clean and visually pleasing Shopify theme with a simple style. Its multi-level menu and product filtering tools improve navigation, helping your clients locate their wanted items more easily. In terms of video integration, Dawn lets you smoothly incorporate video material into various aspects of your online store, including the homepage and product pages.
The Dawn theme is ideal for business owners who want to successfully present their items in a visually attractive way while preserving a basic and organized structure.
3. Parallax
Parallax is a visually appealing Shopify theme that's intended to offer an immersive online shopping experience. The theme's aesthetically pleasing design allows for hosting a wide range of multimedia material. Most importantly, it has a full-width homepage banner for displaying films and video backdrops for other areas like product pages.
Parallax is suitable for e-commerce store owners who want to leverage videos to develop an immersive and aesthetically appealing website, especially within the fashion and beauty industries.
Pro Tip: Turn Shopify Themes into Video-Powered Sales Engines
Shopify themes like Brooklyn, Dawn, and Parallax are powerful starting points for creating immersive, AI-driven storefronts. But the real transformation happens when you pair them with Tolstoy’s AI stack for video-first engagement and content generation.
- Brooklyn + AI Player: Transform your homepage carousel into a conversion engine by embedding Tolstoy’s shoppable videos directly into full-width banners, letting customers buy instantly without leaving the video.
- Dawn + AI Studio: Keep your minimalist aesthetic while scaling high-performing visuals. Use Tolstoy’s AI Studio to instantly generate studio-grade product videos and lifestyle images from beautiful, ready-made templates or simple text prompts.
- Parallax + AI Shopper: Combine cinematic video storytelling with Tolstoy’s AI Shopper to deliver personalized product recommendations right inside immersive video scenes. Let customers “shop the look” as they explore, turning browsing into real-time buying.
When you sync these Shopify themes with Tolstoy’s AI ecosystem, every product view becomes an interactive, conversion-ready experience that scales with your creativity.
Elevate Your Online Store With Video-Integrated Themes
Using a theme that allows video integration can provide various benefits for your online store, including increased customer engagement, better product showing, and a more immersive buying experience.
What's more, videos are easily shareable, allowing you to harness social media channels and increase the visibility of your business outside your website. As a result, properly using videos can help you successfully promote your business online and make a lasting impact on your clients.
FAQs
Most Shopify themes list “video support” or “media gallery” in their feature specs.
- Go to Online Store → Themes → Customize and check if product templates include a video block.
- Preview your product page and look for a media section that allows uploads or embeds.
- If unsupported, use themes like Brooklyn, Dawn, or Parallax, which natively integrate video.
Short, story-driven clips (10–30 seconds) showing the product in real use outperform static visuals.
- Focus on lifestyle footage that highlights key benefits or use-cases.
- Keep branding subtle and avoid hard-selling in the first few seconds.
- Optimize for fast loading with MP4 format and under 10MB per clip.
Learn video strategy best practices from Brilliant Ways Videos Can Increase Your Conversion Rates.
Tolstoy’s AI Studio lets you generate studio-quality visuals from simple, ready-made templates designed specifically for e-commerce or by turning simple text prompts to advanced professional prompts.
- Choose the template you want to create or describe your vision
- Choose a product or an image you want to start with
- Generate, review, and re-generate short videos optimized for Shopify.
- Publish these videos directly to your Shopify product media from Tolstoy.
- Distribute videos to additional placements with Tolstoy or download to use across socials and ads.
See how brands use this workflow in AI Model Photos for Products: The Future of E-commerce Content Creation.
Tolstoy’s AI Shopper is available inside the Tolstoy video feed, allowing users to instantly get answers to their questions without leaving the feed. AI Shopper uses video and conversational context to guide each visitor toward purchase.
- Connect your product catalog and existing shoppable videos.
- AI Shopper identifies visitor intent based on their past interactions and engagement patterns.
- Offer tailored video suggestions or demos within the chat experience.
Explore real-world outcomes in E-commerce Personalization: 5 Tips for Boosting Sales and Loyalty.
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