With access to a wealth of media online, it's often difficult to make your business stand out with traditional text, images, and video. Marketers are often at a loss for what to do in order to drive engagement and stop bleeding customers.
If this is the case for your business as well, you should start using interactive videos in your marketing campaigns. Interactive sales videos are the latest technology that enables marketers to engage more potential customers, give them a personalized experience, and increase sales as a result.
Read on for some interactive sales video examples that are guaranteed to inspire you.
» Looking for new advertisement ideas? Learn how interactive videos can bring you more customers.
1. Hyundai Interactive Video
In this interactive video, Hyundai has created something eye-catching, short, and memorable. The interactive video doesn't offer a deep experience like some other examples on this list, but that isn't required for what they're advertising.
They showcase the product (a car) and offer five buttons that, when pressed, bring up an image with some descriptive text about a specific feature. A key takeaway here is not to overdo (or underdo) your interactive video. It's tempting to do too much sometimes—but then you risk losing your viewer's attention.
Simple and sweet with a visible CTA like "Book a test drive" is often the best way to go.
2. P&G Ariel Interactive Video
If you've seen one washing detergent advertisement, you've probably seen them all. This is true with most traditional video ads, but P&G Ariel broke the mold with this interactive video, which became the brand's most engaged ad to date.
They expertly tailored the video to fit their audience, and they did so by adding the following:
- A vertical design for social media (with a standard widescreen design for website use, as well)
- Quick options that address each customer's pain point concerning washing
- A clean design that shows just enough in each video segment
The result? Increased engagement, as the video captures the viewers' attention instead of making them block or ignore the advertisement like they would if it were just another traditional detergent ad.
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