Autoplay Videos on Shopify: Step-by-Step Guide

Adding autoplay videos to your Shopify store can help you quickly capture visitors, enhance engagement, and increase conversions. You can attract attention, highlight your items, and create an immersive experience by automatically playing videos.

‍

These videos can give a visually appealing touch to the customer experience in your store, making it more memorable. What's more, autoplay videos also allow for excellent storytelling, allowing you to accurately express your brand's message and values.

‍

» Looking to increase engagement? Here's how video advertising can help

Key Takeaways

• Autoplay videos grab attention fast: Automatically playing videos on your Shopify site can instantly capture visitors’ interest and encourage them to explore your products.
• Simple setup in Shopify: You can enable autoplay by adding a video block in your theme, pasting the video URL or embed code, and saving your changes, no coding expertise required.
• Enhances storytelling: Autoplay lets you share your brand’s story or highlight product benefits the moment shoppers land on your page, creating an emotional connection.
• Improves engagement and conversions: Moving visuals keep customers on your site longer and can increase sales by showing products in action.
• Ideal for key pages: Use autoplay videos on your homepage or product pages to make a strong first impression and deliver a more dynamic shopping experience.

7 Steps to Make a Video Autoplay on Shopify

To make your videos autoplay on Shopify, follow these steps:

1. Log in to Your Shopify Admin Panel

Input your login information to access your Shopify account and navigate to the admin panel to make changes to your store.

2. Navigate to the "Online Store" Section

Select the "Online Store" option from the sidebar menu to access the settings related to your store's online presence.

3. Choose the "Themes" Option

In the "Online Store" section, click on "Themes" to manage and customize the theme that's currently applied to your Shopify store.

4. Locate the Desired Section

Find the specific section on your store where you want the video to autoplay, such as the homepage or one of your product pages.

5. Add a Video Element

Add a video element or block within the selected section that allows you to embed videos.

Good to Remember

Autoplay works best when it feels silent, smooth, and skippable, like background movement, not a hard sell.

6. Insert the Video URL or Embed Code

Provide the video's URL or embed code in the designated field to link the video content to the autoplay feature.

‍

7. Save the Changes

After adding the video, save your changes to apply the autoplay feature and ensure your video now plays automatically.

» Want to add videos on Shopify? Learn how to add videos to your Shopify homepage

Pro Tip: Use Autoplay Videos to Hook Shoppers Instantly on Shopify

Autoplay videos can turn casual visitors into captivated buyers, if used smartly. Instead of blasting sound, design autoplay as a silent invitation to engage.

‍

• Keep it silent, but moving: Always set autoplay videos to mute by default and rely on captions or motion to convey value. This ensures they auto-play smoothly without disrupting user experience.
• Use Tolstoy embeds: Replace standard Shopify video blocks with Tolstoy’s AI Player, which supports autoplay, adds interactive layers like “Shop Now” or “Learn More.”, and is optimized for site speed and SEO visibility. 
• Start with your hero section: Place an autoplay video banner showing your top product in action, which is especially effective for new launches or seasonal drops.
• Loop for engagement: Short looping clips (6–12 seconds) work best; they keep motion continuous without distracting from navigation.

Use the Advantage of Autoplay in Your Shopify Store

Autoplaying videos in your Shopify store has various potential advantages, including higher consumer engagement and increased sales. By learning how to use the autoplay option, you'll be able to attract visitors, efficiently express your brand's message, and graphically highlight product characteristics more easily.

Keeping in mind these benefits, making your Shopify videos autoplay seems like an easy way to contribute to your Shopify store's growth.

‍

FAQs

How can I ensure autoplay videos don’t slow down my Shopify store?

Use Tolstoy AI Player as well as lightweight formats and compressed files to keep load times fast while still autoplaying videos.

‍

• Leverage Tolstoy AI Player that is optimized for site performance with zero impact on site speed.
• Compress your videos with tools like HandBrake or Shopify’s built-in optimization.
• Use MP4 with H.264 codec for the best balance of quality and size.
• Host videos on a CDN to reduce bandwidth strain.
• Test load speed on mobile using Shopify’s performance analyzer.
  
  

 For a detailed guide on optimization, see how to compress video size for Shopify without losing quality.

What’s the best way to use autoplay videos for product storytelling?

Autoplay videos are most effective when used as short, emotional brand moments or quick product demos.

‍

• Keep videos under 15 seconds for fast storytelling.
• Start with motion in the first second to capture scrollers.
• Use subtitles or on-screen text since many users browse with sound off.
• Place them at the top of your homepage or within product hero sections.

‍

 For inspiration, explore brilliant ways videos can increase your conversion rates.

Can autoplay videos be combined with shoppable video experiences?

Yes, embedding shoppable autoplay videos can turn your homepage into a conversion engine.

‍

• Use a platform that supports interactive video embeds like Tolstoy.
• Set autoplay on mute for seamless browsing compliance.
• Tag clickable product cards to link directly to product pages.
• Measure click through rate per hotspot to optimize layout.

‍

 Learn how to do this in our article on 3 ways to embed shoppable videos on Shopify.

How can I make Shopify autoplay videos interactive with Tolstoy AI Player?

With Tolstoy AI Player, you can embed autoplay videos that respond dynamically to viewer behavior.

‍

• Open Tolstoy AI Player.
• Upload or paste your video URL and enable “autoplay on load.”
• Add interactive elements like product tags, questions, or CTA buttons.
• Copy the embed code and insert it into your Shopify theme block.
   

You can see how brands elevate engagement in our article on how interactive video marketing enhances customer engagement.