Best AI Tools for eCommerce in 2025

Ever wonder how some ecommerce stores seem to know exactly what you want to buy, watch, or click? It’s not magic, it’s just AI at work, leveraging data to improve the buying experience from first contact, checkout, and post-sale support. 

Key Takeaways

• Shoppable video boosts sales: Tools like Tolstoy let shoppers buy directly from videos, combining product demos, reviews, and checkout in one place to reduce friction.
  
• Customer video reviews drive trust: Platforms such as Vyrill use AI to find and organize user-generated video content, making it easy to showcase authentic testimonials that influence buying decisions.
  
• Smarter product recommendations: AI tools like Constructor and LimeSpot help shoppers discover products faster, from large enterprise search solutions to plug-and-play personalization for smaller stores.
  
• AI-powered customer support saves time: Gorgias and Re:amaze automate repetitive inquiries while pulling in customer data, so support feels fast and personal across email, chat, and social.
  
• Retention tools increase repeat purchases: Post-purchase apps like ReConvert and Repeat use AI to personalize thank-you pages, upsells, and reorder reminders, turning one-time buyers into loyal customers.

Top AI Video Tools for eCommerce

Video is one of the most engaging formats for online shoppers. But not every brand has the time or budget to shoot high-quality content at scale. AI video tools make creating shoppable videos, explainers, and personalized videos easier, even without a full production team.

1. Tolstoy: Best for Shoppable Videos

Tolstoy taps into the psychology of instant gratification. Turning product pages into interactive video experiences reduces friction and decision fatigue. Shoppers see the product in action, hear real people talk about it, and get personalized recommendations—all without clicking away.

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This kind of immersive format creates a sense of immediacy. Studies have shown that rich media like video increases purchase intent, especially with social proof and simplified checkout. With everything in one place, not buying seems like a crime. 

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Key Features: 

• AI-Powered Video Recommendations: Matches each shopper with the most relevant video based on browsing behavior.
• Shoppable Video Player: Viewers can click and purchase directly from the video without leaving the page.
• UGC & Influencer Integration: Embed testimonials, unboxings, and TikTok-style content to build trust.
• Multi-Channel Embeds: Use videos across PDPs, landing pages, emails, and SMS.
• Insights & Analytics: See who’s watching, clicking, and buying, down to each video.

Pricing:

• Free: Up to 3 videos, ideal for testing the waters.
• Pro ($19/month): Unlimited videos, basic integrations, and performance analytics.
• Business ($99/month): Advanced integrations, AI video routing, and priority support.
• Custom: Tailored plans for high-traffic stores, agencies, or unique use cases.

2. Vyrill: Best for Video-Based Product Reviews

Vyrill helps you tap into one of the most trusted forms of marketing: authentic customer reviews. It uses AI to scan, analyze, and curate user-generated video content that mentions your brand or products. 

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Key Features:

• AI-powered video search and filtering by sentiment, keywords, and mentions
• Auto-tagging and categorization for easy organization
• Insights on engagement, watch time, and performance
• Tools to request and collect customer video reviews
• Embeddable video carousels for PDPs and landing pages

Pricing:

• Starter Plan: Free tier available with limited video searches and analytics
• Growth Plan: Custom pricing based on video volume and platform integrations
• Enterprise Plan: Tailored for large brands managing high volumes of UGC

Best AI Product Recommendation Tools for eCommerce

When shoppers land on your store, they don’t always know what to look for. But with the right AI recommendation engine, you can help them discover products they want. 

1. Constructor: Best for Large-Scale Product Discovery

Constructor helps eCommerce stores deliver hyper-personalized product recommendations at scale. It uses natural language processing and real-time behavioral data to understand intent and curate product suggestions that feel spot-on.

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Key Features:

• AI-powered recommendations tailored to search, browse, and merchandising
• Real time re-ranking of product results based on intent signals
• A/B testing capabilities to fine-tune performance
• Integrates with your store’s search and discovery experience

Pricing:

• Custom pricing based on business size and data volume
• Tailored solutions for enterprise-level eCommerce brands

2. LimeSpot: Best for Personalized Product Feeds

LimeSpot makes personalization simple and accessible. It plugs directly into platforms like Shopify and BigCommerce, helping small—to mid-sized eCommerce businesses serve dynamic, personalized product recommendations without heavy dev work.

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Key Features:

• Easy setup with no coding required
• Real time product recommendations across multiple touchpoints
• A/B testing, audience segmentation, and performance analytics
• Integrates with email and SMS for personalized marketing

Pricing:

• Starts at $18/month for up to 1,000 monthly page views
• Pricing scales with traffic volume
• Custom plans available for higher traffic stores

Did You Know?

AI-influenced shopping drove $229B in global online sales during Holiday 2024, nearly 19% of total e-commerce, fueled by rising chatbot and shoppable-video.

Best AI-Powered Customer Support Tools for eCommerce

Customer support doesn’t have to mean long wait times or overworked agents. With AI, you can offer fast, accurate, and helpful responses 24/7 without sacrificing quality. These tools help automate FAQs, personalize responses, and even hand off complex issues to human agents. 

1. Gorgias: Best for Ecommerce-Integrated Support

Gorgias is built specifically for ecommerce businesses, offering deep integrations with platforms like Shopify, BigCommerce, and Magento. Its AI engine helps automate responses to common inquiries like “Where’s my order?” or “How do I return this?”, allowing your team to free up time. 

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Key Features:

• AI auto-replies for FAQs and repetitive questions
• Order management and returns are handled directly in the helpdesk
• Personalized responses powered by customer and order data
• Integration with Shopify, Klaviyo, Yotpo, and more
• Performance tracking and revenue attribution from support interactions

Pricing:

• Starts at $10/month for up to 50 tickets
• Plans scale based on ticket volume and feature needs
• Custom pricing available for enterprise stores

2. Re:amaze: Best for Multichannel AI Support

Re:amaze combines AI-powered automation with real time customer engagement across chat, email, social, SMS, and voice. The AI can instantly surface relevant knowledge base articles, draft replies, or escalate issues when needed, keeping conversations smooth and efficient.

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Key Features:

• Unified inbox for email, chat, social, and SMS
• AI-driven autoresponders and chatbot flows
• Seamless handoff from bot to human when needed
• Integrated FAQ and knowledge base suggestions
• Built-in live chat with Shopify cart visibility

Pricing:

• Starts at $29/month per team member
• Pro plan at $49/month adds advanced workflows
• 14-day free trial available

Top AI Tools for Retention & Post-Purchase Automation

Getting new customers is only half the battle. Real profit comes after the first purchase through upsells, loyalty, and repeat buys. Remember, it’s more profitable to nurture existing customers than to acquire new ones. That’s where post-purchase AI comes in. 

1. ReConvert: Best for Optimizing Thank You Pages

ReConvert leverages customer data, order history, location, and average spend to dynamically create upsell and cross-sell offers that feel timely and relevant. Instead of a generic post-purchase message, customers see personalized offers, product recommendations, and re-order buttons—all powered by AI and behavioral data.

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Key Features:

• AI-driven thank you pages tailored to each customer
• Smart product recommendations and time-based upsells
• Drag-and-drop builder with Shopify integration
• Built-in analytics to track conversions from thank you pages

Pricing:

• Free plan available (up to 50 orders/month)
• Paid plans start at $4.99/month
• Pricing scales based on order volume

2. Repeat: Best for Smart Reordering and Timed Reminders

Repeat helps existing customers come back at just the right time. It uses AI to analyze buying patterns and sends perfectly-timed reordering prompts so your best customers don’t forget to restock. Think of it like a gentle nudge that feels helpful, not salesy.

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Key Features:

• AI-powered reorder timing based on real usage patterns
• Personalized, pre-filled carts make reordering frictionless
• Seamless integration with your Shopify store
• Works exceptionally well for consumables, supplements, and personal care

Pricing:

• Starts at $99/month for up to 1,000 monthly orders
• Custom pricing available for higher volumes

Pro Tip: Stack Your AI Tools for Maximum Lift

Don’t treat AI tools as one-offs, link them together to compound results.

• Pair shoppable video + AI recs: Use Tolstoy videos on PDPs and let Constructor or LimeSpot auto-update product suggestions based on what’s watched.
  
• Blend UGC + retention nudges: Pull Vyrill review clips into ReConvert thank-you pages, so post-purchase upsells carry trusted social proof.
  
• Unify support + commerce: Connect Gorgias or Re:amaze with Tolstoy’s AI Player so shoppers get instant answers and a shoppable video in one flow.
  
• Syndicate everywhere: Repurpose videos and AI recs into SMS/email to boost CTRs without building net-new content.

Conclusion

AI tools are helping eCommerce brands boost conversions, increase repeat purchases, and create personalized buying experiences. Whether you're building your first stack or upgrading your current one, make sure to check out the following eCommerce AI tools:

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• Tolstoy: AI-powered shoppable videos that match the right video to the right shopper. Try it for free!
• Vyrill: A platform that finds, analyzes, and tags user videos to help you scale content.
• Constructor: AI site search and product discovery tool built for eCommerce growth.
• LimeSpot: Uses behavioral and contextual data to recommend products in real time.
• Gorgias: An AI customer support helpdesk that automates responses and tickets.
• ReAmaze: A customer service platform with a built-in Conversational AI.
• ReConvert: Increase AOV with AI-powered upsells and customized thank-you pages.
• Repeat: Predicts reorder timing and automates re-engagement for high-LTV customers.

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FAQs

What’s the best way to combine AI recommendations with customer support tools?

Pairing product recommendations with AI-powered support maximizes both conversion and retention.

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• Sync recommendation engines (e.g., Constructor or LimeSpot) with Gorgias or Re:amaze so agents see context-aware suggestions.
• Use chat triggers to recommend “next best product” when customers ask about sizing, shipping, or restocks.
• Configure AI support bots to surface reorder links for consumables automatically.
• Track uplift in upsell revenue by integrating support interactions with ecommerce analytics.
  
  

This orchestration aligns with frameworks outlined in AI in ecommerce personalization.

How can I use Tolstoy’s AI Studio to auto-generate video FAQs for my PDPs?

Tolstoy’s AI Studio lets you build FAQ video agents that respond instantly on product pages.

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• Input your product catalog and FAQ library into AI Studio.
• Train the agent with sample customer queries (e.g., sizing, shipping, care).
• Auto-generate video avatars answering each FAQ with clickable purchase CTAs.
• Embed the interactive widget on PDPs so shoppers never leave the page for answers.
   

See how to implement this in AI Studio for ecommerce agents.

How does Tolstoy’s AI Player turn social-style content into direct sales?

AI Player transforms TikTok-style clips into instant shoppable experiences.

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• Upload influencer or UGC clips into AI Player.
• Enable AI routing so each visitor sees the most relevant video based on browsing history.
• Add clickable hotspots in the video that map directly to cart-ready products.
• Review granular analytics to double down on the highest-converting clips.
   

This workflow mirrors tactics in Tolstoy’s shoppable video guide.

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