Meet Tolstoy Tag: Your Ecommerce Creative Agent in Slack

Most AI creative work is still single-player: one person carries a team brief into a private chat, translates everyone's feedback, and brings the result back. Tolstoy Tag makes that process multiplayer by putting Tolstoy's agent directly in the Slack conversation where the campaign is already being shaped.

Why put Tolstoy's agent in Slack?

Most creative delays are not caused by a lack of ideas. They come from translating context between people and tools. A creative lead starts a request, an ecommerce manager corrects a product detail, paid social asks for another format, and brand adds a constraint. In a private AI chat, one person becomes the translator for everyone else.

Tolstoy Tag makes the Slack thread the working brief. The agent can distinguish who said what, use the messages and files attached to the job, and keep the next revision visible to the people making the decision. Slack already encourages marketing teams to organize campaign planning and creative feedback in channels and threads. Slack's marketing workflow guide reflects that operating model. Tolstoy Tag gives the agent a role inside it.

Six workflows for ecommerce teams

1. Build the campaign brief together. Growth can set the goal, ecommerce can add product truth, brand can define the guardrails, and creative can contribute references in one thread. Tolstoy works from the combined brief instead of one person's summary of it.
2. Review and revise creative as a team. Teammates can respond to the same output with specific feedback. Tolstoy keeps each person's instruction attached to the conversation and uses it in the next revision.
3. Hand work off without losing context. One person can start the job and another can continue it from the same thread, files, decisions, and earlier feedback.
4. Turn one direction into channel-specific concepts. Start with an approved idea, then request paid-social, story, email, PDP, or video concepts while preserving shared product and brand constraints.
5. Research and develop ideas in public. Ask Tolstoy to explore a market, competitor, trend, hook, or visual direction. The team can question the findings and turn the strongest direction into a creative brief together.
6. Create from the references already in Slack. Share a moodboard, product image, competitor example, brief, or existing asset. Tolstoy can use those files and the surrounding discussion to create or evaluate the next version.

The common thread is collaboration. Tolstoy Tag is not just another place to send prompts. It gives the team one shared workspace for briefing, making, reviewing, and refining work with the agent.

How Tolstoy Tag works

1. Bring the real inputs. Share the campaign goal, product, reference, file, deadline, and required format in a Slack channel.
2. Tag the agent. Mention @Tolstoy and describe the outcome you need. Tolstoy reads the relevant thread and recognizes the people contributing context.
3. Follow the work in place. Progress appears in Slack during longer jobs, and generated media or result previews return to the thread.
4. Refine together. Teammates reply with specific changes. Tolstoy carries that thread context into the next turn.

Each channel keeps its own working context, so a launch campaign does not get mixed with an unrelated support or product conversation.

From one tennis reference to a campaign-ready direction

Imagine the tennis image above is the approved direction for a summer collection. The creative lead wants the blue court and editorial sports styling. Paid social needs a vertical concept. Ecommerce needs a wider PDP concept. Brand does not want the product color changed or unapproved claims added.

The team can put those requirements into one request:

@Tolstoy, use the attached tennis image as the visual direction for our summer collection.

Products: [product links or names]
Deliverables: one 4:5 paid-social concept and one wide PDP concept
Keep: blue court, warm sunlight, editorial sports styling
Avoid: changing product colors or adding unapproved claims

First, summarize the plan and flag any missing inputs. Then create the first concepts for review.

When the first output comes back, feedback stays concrete: keep the pose, make the product more prominent, preserve the court color, or use the approved headline from the earlier message. The thread becomes both the brief and the revision history.

What Tolstoy Tag can do today

• Understand threads and speakers: follow the request, earlier replies, and the teammates contributing feedback.
• Use images and files: work from creative references or briefs shared with an instruction in Slack.
• Create with connected Tolstoy tools: use the image, video, research, product, and ecommerce capabilities available to the workspace.
• Support multi-person iteration: continue the same job through replies from several teammates instead of restarting in a private chat.
• Preserve channel context: keep campaign-specific working context with the Slack channel that owns the work.
• Return visible progress and results: show when the agent is working and bring the output back to the conversation where the request started.

Keep a person in the final review. Check product accuracy, brand fit, claims, text, crop, and channel requirements before publishing. For a stricter review process, use Tolstoy's AI product content trust checklist.

How to connect Tolstoy Tag

1. Open Settings > Integrations in your Tolstoy workspace.
2. Choose Slack and connect the correct workspace.
3. Open the channel where your team wants to work.
4. Use /invite @tolstoy to add Tolstoy to the channel.
5. Share one active brief or creative file, add a clear instruction, and tag @Tolstoy.

Start with one real campaign and one owner. A narrow first job makes it easy to agree on the product inputs, brand rules, and review steps the team wants to reuse.

Tolstoy Tag FAQ

What is Tolstoy Tag?

Tolstoy Tag is Tolstoy's Slack-native creative collaboration experience. Mention @Tolstoy in a channel to give Tolstoy's agent a creative or ecommerce job using the relevant thread, files, and workspace context.

Who is Tolstoy Tag for?

It is designed for ecommerce, creative, brand, and growth teams that already coordinate campaigns in Slack and want several teammates to work with the same agent and context.

Can Tolstoy Tag use images and briefs shared in Slack?

Yes. Add an instruction when sharing a supported file so Tolstoy receives both the asset and the job. Teammates can continue the creative conversation in the same thread.

Does Tolstoy Tag remember the conversation?

Tolstoy uses the current thread and channel-specific working context to continue the job. Channel context stays scoped to the channel where the team is working.

Should a person review creative from Tolstoy Tag?

Yes. Review product accuracy, brand fit, claims, text, crop, and channel requirements before anything is published. The final decision remains with the team.