How to Make an Interactive Branching Video for Your Online Business
Branching videos are a type of interactive video that allow business owners to create personalized, interactive videos geared toward their customer's specific queries and needs. Basically, interactive branching videos allow visitors to personalize their journey on a website. » Learn more: What are interactive videos? Creating an Interactive Branching Video in 4 Easy Steps Step 1. Prepare Your Script Having a premade script is essential as it helps you navigate the process of creating an interactive branching video. Each interaction follows a different journey, thus, it needs to be carefully considered and planned. Step 2. Record Videos and/or Segmentations Follow the script and record videos that will guide your customers to their destinations. Ask relevant questions that correspond to the response choices you plan on adding with Tolstoy's interactive video builder. Step 3. Customize Your Branching Video Use the Tolstoy video builder to add text, questions, as well as response options, and where the options will redirect the customer. Once all your 'branches' are complete, you can download your video, share it, or publish it on your website. » Ready to get started? Learn how to use Tolstoy's interactive video builder Step 4. Add the Interactive Video to Your Website Add your completed branching video to your website via the ‘Launch to Site’ button, where you can select to add it as a widget or embed it by pasting the link into the appropriate place on your website. Connecting with your online customers on a personal level is essential to gain leads, convert them into paying customers, and engage them properly. And, the most effective way to do so is with branching videos. » Ready to make your first Tolstoy? Make an interactive branching video with Tolstoy now
Asked 5 days ago
5 Steps to Add YouTube Videos to Shopify (+Screenshots)
Videos provide a visually stimulating experience for your viewers, increasing engagement and conversions. It is no wonder that over 85% of marketing professionals make use of video marketing, and if you're not adding videos to your online store—you're missing out. » Learn how to increase Shopify engagement with video advertising Embedding YouTube Videos on Shopify Store Page Here's how you can embed a youtube video to your store page. Step 1. Copy YouTube Video URL Your first step is to head to Youtube, find the video you wish to use, and copy its URL. Step 2. Embed Responsively Head to Embed responsively and paste the link you copied into the box of the respective channel (in this case, Youtube), and click Embed. Step 3. Copy the Responsive Embed Code Snippet Select and copy the entire snippet code that appears below. Step 4. Open Shopify Dashboard & Find Your Page Log in to your Shopify and navigate to Online store > Pages and select the page you wish to add the video to. Step 5. Click “Insert Video” & Add Embed Code Finally, from the formatting icon panel, select Insert video. In the popup window, paste your responsive video embed code and select Insert Video. Adding Videos to Shopify Product Gallery To add a video to your product gallery, navigate to Shopify Dashboard > Products, and select the product you wish to edit. Under the media section, select Add from URL and paste the video link. Insert Videos Into Shopify Product Description To insert a video into your product description, simply select Insert video from the product description pannel, paste your video snippet, and click Insert video. Adding videos to your Shopify products and pages can easily be done in a few simple steps, but the benefits of doing so are seemingly endless, some of which include increased engagement and improved sales. » Looking for a faster way to add videos to your eCommerce? Integrate Tolstoy with your Shopify store
Asked 6 days ago
How Does Shoppable Video Technology Work?
Shoppable videos are a useful tool that allows for more meaningful interactions and ensures increased conversions while gathering valuable user data as customers engage with the videos. » New to shoppable videos? Find out what is a shoppable video Understanding Shoppable Video Technology Shoppable videos make use of embedded links for purchasable items within videos. These links will redirect customers to where they can buy the item without needing to leave the video page. Customers are able to view products, make a purchase, and go back to the video without disrupting their shopping experience. Shoppable videos have created a real-world, interactive shopping experience where customers never need to leave the social or video platform, ultimately simplifying the shopping experience. Benefits of Shoppable Videos Simplify the buying process: Shoppable videos shorten your marketing funnel, allowing customers to view, click, and buy in the same place.Increase customer engagement: Videos increase engagement, and are a cornerstone in online marketingith the addition of Shoppable links, this goes a step further.Increase conversion rate: Because the buying process is streamlined, customers need to take fewer steps, which decreases dropouts and increases conversion rates.Improve brand loyalty: When customers can view a product demonstration they have a better idea of what they're purchasing, thus building trust and returning customers.Boost sales: As the buying process is simplified, more customers will make it to the final step without complications, and make a purchase. Encourage engagement, place a product link within the first few shots, and focus on a few products in your shoppable videos to see your sales rise. » Ready to get creative? Make a shoppable video with Tolstoy
Asked 6 days ago
Why Are Videos Effective for Sales Prospecting?
Sales prospecting is getting harder with today's consumption culture that prefers short, content-rich media like videos. Grabbing attention requires more than just some convincing text or pretty images. Between 2000 and 2013, attention spans dropped by 50% to 8 seconds according to a 2015 Microsoft study. What's more, website dwell time dropped by 49 seconds between 2017 and 2019. The statistics are telling: customers prefer quality over quantity, and video is the best tool to face this challenge. » Just getting started with video prospecting? Learn how to avoid beginner's video prospecting mistakes. Video Is Versatile One difficulty with content delivery is making it friendly to all types of devices and internet connections out there. Videos can be consumed on any device with an internet connection, at a lower resolution if needed, giving you an easy way to connect with prospective customers on all kinds of platforms. Video Is Consumable While text and images are visual and audio stimulates hearing, video engages both visual and audio senses in one compact medium. A video can explain a complicated subject in a few minutes while reading an entire article communicating the same idea will take much longer and bore prospects quicker. Short, punchy, and information-rich videos are appealing and easy to consume. Video Is Shareable Videos can be uploaded and shared on many different platforms and through a variety of mediums. They can be emailed, shared on social media, embedded on a website, and transferred over networks, helping you reach all kinds of different prospects. Because they exist as one file, it's easy to make recommendations and increase brand awareness using videos. Shorter attention spans, multiple communication mediums, and a need for rich content are making videos much more effective for sales prospecting. Don't get left behind—partner with Tolstoy to get started.
Asked 13 days ago
How Interactive Video Marketing Enhances Customer Engagement
With the big steps technology has taken in recent years, your customers' needs have grown as well. These needs are a response to changing behaviors as people adapt to their new technological environment. Companies now need to turn to new marketing strategies using innovative methods like interactive videos to engage customers and prevent competitors from taking their market share. Keep reading to learn exactly why interactive video marketing can enhance customer engagement. » Want more than just interactive videos? Discover the best interactive marketing strategies. Convenient Interaction Interactive videos enhance customer engagement by putting everything right at their fingertips. Gone are the days when a visitor needs to navigate all around a website to find what they were looking for. With interactive videos, your customers have access to all the information they want in one frame—and it doesn't matter whether they're at home or on the go because interactive videos are mobile-friendly. Personalized Communication When a customer watches the video, they are steered to the content they want by prompts on the screen. This means that they can get their questions answered without showing them anything unwanted. Not only does this personalize the customer's experience, but it also provides a rich source of information for the company to gather so that they can continue delivering targeted content. » Interactive videos make great chatbots: Learn how to create one in a few simple steps. Memorable Experience Videos engage both visual and audio senses, targeting a wider range of memory functions than a wall of text does. This makes interactive videos much more memorable and easier to digest, leaving customers satisfied and more likely to engage further. Your brand can build awareness much quicker through such personalized, rich engagement. Conclusion If you're wondering where you can start with interactive video technology, look no further than Tolstoy. We at Tolstoy are experts at helping you create videos that inform and engage. » Ready to get started? Learn how to create an interactive video for free.
Asked a month ago
Can't find what you're looking for?
Get inspired with fresh video content ideas to keep your customers engaged.
We don't email often. Unsubscribe anytime.