Who should I choose to create UGC content for my business?

Asked 2 months ago

As a fashion e-commerce store owner, I have a few customers who create content wearing the clothes my company sells and post this content on social media. It is not sponsored by me. I really like this, and now I’m thinking of asking other customers to create UGC content for my business. Has anyone done this? Can you recommend what worked for you and which customers should I approach?

Bernard Ruiz

Thursday, December 01, 2022

Most stores and brands pay content creators per post to promote a specific product. I recommend starting with products on sale. Approach the customer content creators that fit your brand well, not necessarily those with the most followers or likes. You can even integrate UGC into an interactive Tolstoy video.

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