What are the benefits of user-generated content?

Asked 2 years ago

Hey there. I am looking to ask my company's employees to create interactive videos based on their authentic ideas, to be used on my company's landing page and social media pages. I know this is going to be time-consuming, so I’d like to know whether it will be worthwhile. Does anyone know what benefits come with using user-generated content?

Interactive video Social media

Rob Elgar

Saturday, March 18, 2023

One of the biggest benefits of user-generated content (UGC) is the active community and social proof that it provides. By having evidence of your brand's success and reliability, you increase your company's credibility, and in turn, the likeliness of new customers and their trust.

You should also keep in mind that UGC is great to cut through the usually aggressive ads and marketing on social platforms. It makes your company seem like a community and not only a business.

User-generated content can also:
Help expand brand awareness
Reduce budget costs
Provide customer insights